Futureproof Founder Podcast

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Melissa Kwan, co-founder and CEO of eWebinar.  Melissa shares her experiences as a founder, highlighting the challenges of balancing board meetings, investors, financial predictions, and economic uncertainty while finding personal time off. She emphasizes the importance of not neglecting personal fulfillment and urges fellow found...

In our SaaS Fuel™ Expert Series this week, Jeff is joined by Bobby Gillespie, a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design. Bobby highlights the significance of addressing the obstacles and symptoms hindering brand growth and suggests seeking assistance from consultants or advisors to overcome these chall...

In our SaaS Fuel™ Founder Episode this week, Jeff welcomes Dennis Kelly, the CEO of Postalytics, who shares his insights and experiences in the tech industry. With a track record of six successful startups, Dennis emphasizes the importance of identifying the right audience for your product.  Reflecting on their journey, Dennis emphasizes the critical shift in audience focus, the development o...

Join Jeff this week on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. He highlights the significance of crafting a compelling narrative that attracts customers and effectively positions products when collaborating within teams. Th...

In our SaaS Fuel™ Founder Episode this week, we take a deep dive into the world of SaaS organizations and discuss the significance of accurate financial forecasting and effective cash flow management. Jeff is joined by Brandon Metcalf, founder and CEO of Place Technology. Brandon discusses his experiences as a founder, including the difficulties of preserving the business culture when working remo...

In our SaaS Fuel™ Expert Series this week, Sam Malikajanon, CEO and co-founder of OneScreen AI, joins Jeff Mains to discuss the benefits and challenges of out-of-home advertising. Startups with limited resources may find traditional advertising channels challenging to optimize.  Sam suggests targeting areas where the big incumbents are not yet sophisticated, and utilizing experiential marketi...

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Michael Maximoff, Co-Founder & Managing Partner of Belkins and Co-Founder & Board Member of Folderly. Michael discusses the ins and outs of email marketing and believes it's the best channel due to its scalability, longevity, consistency, and control over messaging and audience. He discusses personalization in emails, using con...

On this episode of SaaS Fuel™, the founder and CEO of SaaS Talent(formerly known as PhillyTech)Michael Bertoni, joins host Jeff Mains to talk about hiring and growth in the health tech and SaaS industries.  Michael shares his company's process for finding the ideal candidate profile, targeting individuals with a lead-generating marketing approach, and creating an unbelievable candidate experi...

In our SaaS Fuel™ Founder Episode this week, Jeff sits down with Richard Palarea. Richard co-founded Kermit after nearly 30 years at the helm of PA & Associates, a national leader in transportation spend management. His experience in negotiation, bidder relations, application design and development, marketing, and all aspects of business management prepared him well for his current role. His p...

In our SaaS Fuel™ Expert Series this week, Jeff is joined by Vladimir Blagojevic, co-founder at FullFunnel.io. Vlad is a seasoned marketing and sales professional with deep expertise in B2B tech. In addition to his work at FullFunnel.io, Vlad is also a co-founder of the Trenches B2B marketing community, where he collaborates with other like-minded professionals to share insights, strategies, and b...

In our SaaS Fuel™ Founder Episode this week, Jeff Mains is joined by Troy Barter, the founder of SalesOrg.io. Troy shares his journey into sales and how his company trains people to break into tech sales. His approach to hiring salespeople and structuring compensation plans is nothing short of genius. He emphasizes the importance of performance-based evaluation and training, which is music to any...

In our SaaS Fuel™ Expert Series this week, join our host Jeff Mains and special guest Park Howell on the latest episode of SaaS Fuel as they dive deep into the art of storytelling in marketing. Discover how storytelling can create a shared vision of a better future and engage audiences to take action. Park emphasizes the importance of incorporating narrative elements into your marketing approach,...

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Alexander Linn, the founder of Shipshape, a groundbreaking platform that revolutionizes how homeowners manage their homes. Shipshape's AI-powered technology provides proactive alerts to homeowners about upcoming maintenance and energy-saving opportunities. Alexander highlights the importance of initial visibility in detecting anomalies...

Welcome to another episode of SaaS Fuel™ Expert Series! The podcast that ignites your business with the latest insights, strategies, and success stories in the world of SaaS.  In this episode, Jeff is joined by Jeremy Redman, Founder & CEO of Taskmagic. Jeremy emphasizes the importance of transparency and building in public, sharing imperfections and setbacks with your audience.  Fro...

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Bridget Harris, an accomplished entrepreneur and co-founder of YouCanBookMe.com. Bridget emphasizes the importance of providing exceptional customer support and creating a user-friendly interface, especially in today's fast-paced mobile world. She also shares her insights on what makes a business truly future-proof.  As we explore...

Welcome to another episode of SaaS Fuel™ Expert Series! In this power-packed episode, Jeff Mains engages in a conversation with Scott Stouffer, the CEO and founder of scaleMatters and the go-to-market mastermind who's shaking up the industry with his data-driven approach. Scott is an expert at building quantitative data and process models to uncover waste, inefficiency, and friction in the go-to-m...

Join us on our SaaS Fuel™ Founder Episode featuring Luke Hohmann, CEO of Enthiosys and esteemed startup advisor. We dive into the crucial topic of cash management for startups as Luke shares top-notch insights on mastering cash flow, balancing expenses, and making savvy financial choices to fuel your startup's growth. Luke further delves into the world of investment banking and its impact on start...

In our SaaS Fuel™ Expert Series, Jeff is joined by Mickie Kennedy. Mickie founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Mickie shares how he started in the industry after finishing a degree in creative writing with an emphasis on poetry. He also discusses how anyone can create a survey using...

In our SaaS Fuel™ Founder Episode, Jeff is joined by Brett Barlow, the CEO of Everee, a fintech firm that is revolutionizing the traditional bi-weekly payment cycle by providing a simple way to instantly pay workers. Brett brings over 25 years of experience in leading SaaS firms and consumer brands. He stresses the significance of developing a mission-driven company with a positive workplace envir...

In our SaaS Fuel™ Expert Series, Jeff speaks with Travis Chappell, the CEO, and founder of Guestio.com. Travis, who previously worked as a door-to-door salesman, is now an entrepreneur, investor, public speaker, and podcaster. He co-hosts two highly-rated podcasts, Build Your Network and Figuring It Out.  Travis shares his insights on the art of conducting interviews and provides tips on how...

In our SaaS Fuel™ Founder Episode, Jeff is joined by Osa Osarenkhoe. As a seasoned entrepreneur with an extraordinary background in tech and finance, Osa has not only launched two thriving startups but also co-founded a venture capital firm. Osa is the co-founder and Chief Product Officer of ClearCOGS, a game-changing solution optimizing daily prep levels for restaurants. Dive into Osa's captivati...

In our SaaS Fuel™ Expert Series, Jeff is joined by John Doherty,  the brainchild behind two product-based services, Credo and Editor Ninja.  In the realm of business and digital marketing, leads are the lifeblood of any successful company. John is one of the few digital marketers that fully understands the significance of lead generation. A digital marketer and writer with a developer ba...

In our SaaS Fuel™ Founder Episode, Jeff is joined by Steve Benson, CEO and founder of Badger Maps, the number one app on the App Store for outside salespeople, and Badger Sales University. In this episode they explore a common question founders ask:  "How can I fund my idea and get capital to scale?"  Steve brings uncommon insight into SaaS growth and funding options. He shares his journ...

In our SaaS Fuel™ Expert Series, Jeff is joined by Sarah Noel Block who believes “creativity is king” when it comes to great marketing. Sarah started her career in content marketing before the term was even coined and learned the importance of making the customer the hero of the story. Sarah's approach to marketing systems makes it easy for tiny teams to have a big impact and emphasizes the import...

Have you weighed the pros and cons of bootstrapping vs. VC funding for startups? Concerned about valuation trends or potential down-rounds? Explore the essential tradeoffs as Jeff Mains sits down with Nathan Latka, founder of Founderpath, the place where bootstrap founders get capital without having to give up equity and provide a “how to” for founders to navigate these decisions so they can achie...