Futurecrafting™ Fridays

"The fish market is dead. There's just the fishing market now. Should you buy a rod and a fishing course though?" Let's look into the evolution of the creative industry, and the threat of abundance. How can businesses future-proof themselves in a world overflowing with content but starved for connection? Tune in and let's discuss the critical need for reimagining business models in the face of an...

In this episode of Futurecrafting™, Patrick Kizny tackles the often-overlooked issue of over-servicing clients in the creative industry. While striving for excellence is a hallmark of creatives, Patrick explores why this drive can sometimes harm your business rather than help it. Key Takeaways: The Pursuit of Excellence vs. Client Service : Creatives have a unique drive for excellence, but great c...

In this episode of Futurecrafting™, Patrick Kizny dives into the deceptive allure of expanding your service list without considering the hidden costs. While it might seem beneficial to offer more services, Patrick argues that this approach can dilute your focus and jeopardize your business’s profitability. Key Takeaways: The No-Cost Illusion : Adding more services to your portfolio might appear co...

In this episode of Futurecrafting™, Patrick Kizny tackles the future of marketing, at least in the near-term. He explores why unpolished, personal, and casual approaches are gaining traction in a world saturated with overly engineered content. Key Takeaways: The End of Playbooks and Best Practices : Patrick asserts that traditional marketing playbooks and best practices are obsolete. Today’s effec...

In this episode of Futurecrafting™, Patrick Kizny takes a hard look at the evolving landscape of the creative industry. He discusses why traditional business models centered around specific services ("We're a PR firm," "We're a social media agency") are becoming obsolete, and what creative firms need to do to stay relevant and thrive. Key Takeaways: Past and Present : The past two decades were a g...

Let's dissect a trend that’s sweeping through the creative industry: the buzzword “collaborative.” While on the surface, promoting a collaborative spirit might seem like a positive attribute for your creative business, Patrick Kizny explains why this can sometimes be detrimental. Through a compelling narrative and personal anecdotes, Patrick unpacks the pitfalls of positioning your firm as overly...

In this episode of Futurecrafting™, Patrick Kizny shares his frustrations with the common misconceptions about positioning in the creative industry. He argues passionately that positioning is a strategic business issue, not just a matter of clever copywriting. Patrick highlights the current challenges creative firms face and why relying on outdated methods won't suffice. Key Takeaways: Positioning...