Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs

All websites are vulnerable to attacks by hackers who can leave malware or wreak havoc in other ways on your website.  In this episode, I share some ways that you can protect your WordPress website from hackers. Learn more at marlonmcopherson.com

In this post, I touch on the various stages that a customer or client goes through in the buyer's journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve your approach to conversions on or off your website.

If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn't convert. So today I’ll be talking about a few ways in which you can optimise your website for the best conversions. Learn more: https://marlonmcpher...

Your website is always vulnerable to threats that can either damage your website or take it completely offline. If you are not prepared for this, you could end up losing everything you’ve put lots of hard work and money into. Today I’m going to talk about keeping up-to-date backups of your website so that you can always go back to a previous version if all else fails. Learn More Here: https://marl...

One of the biggest struggles with doing online content is to stay consistent. I’m sure a lot of people struggle with this, just as I have in the past. Today I have some tips for you that's helped me and hopefully they can help you be more consistent with your online content as well. Full show notes: marlonmcpherson.com/53

When starting out with online videos for your business there are some key videos you need to have from the get-go. and, spoiler alert, none of them involve talking about your brand, history or how amazing your company is. People are not that interested in that, what they really need is help! In this episode of the podcast, I talk about 5 must-have online videos every service-based business should...

Should you do Blog posts, Podcasts, or Videos? This episode of the podcast talks about what type of online content format you should use for your coaching or service business. This is important because the format of the content can determine how much reach and engagement you get from your audience. Check out the full post at marlonmcpherson.com/51

Making online videos for your business or brand is a very effective way to grow an audience and convert more leads. The challenge is that it can be overwhelming for some people when it comes to video production equipment, so they shy away from it. In this episode, I talk about what equipment you need to start easily and give you some production tips along the way to make help you get going. Check...

Knowing what type of content to create for your video or podcast audience is really important in order for the content to be effective. In this episode I go though how you can use several techniques to research and get feedback from your audience in order to come up with new content ideals, every time. Please see full notes here: https://marlonmcpherson.com/49

In this episode, I will be covering how you can use a professional XLR microphone to record high-quality audio using your smartphone or mobile device. This is great if you want to record podcast episodes or videos on the go and still get great audio. You can check out the full episode notes by heading to https://marlonmcpherson.com/48 Also, you can see my list of tools for content creation and my...

Video marketing is a very powerful way to generate leads and convert more sales online. If you are doing this you have a competitive advantage over other businesses that shy away from using video. In this episode, I share the content from a video I recently did on how you can use videos in your business.

Google has decided to rebrand its local business service by changing it's name from Google My Business to Google Business Profile. Here I share with you my early thoughts on it and how it may affect your business. If you want to check out more info on this, there is a post from Bright Local that you can look at. Also you can watch my free training on how to use a Google Business Profile to generat...

If you have no marketing budget but need a way to attract more clients to your local business, I'll reveal the best way to show up more in Google for local business searches. This is with Google My Business and I will explain how you can use it to drive more traffic to your website for free.

Ep.44 - Why You Should Grow Your Email List - Email Marketing vs Social Media We all know that in order to sell products and services, we need to attract the right people who will connect with what we have to offer. As a result, most entrepreneurs or business owners tend to fall into what is called the social media trap by thinking that in order to get leads and grow their business, they need to f...

This video shares my website creation process I’ll be breaking things down into 4 phases which will cover around 20 steps. These are the same steps used when creating a professional website for a client in my WordPress website business, and I also apply them to my own projects. ☞ Full post here: https://marlonmcpherson.com/website-creation-using-wordpress/

This episode covers my YouTube video production process by explaining the 6 step process I use when creating and publishing videos on YouTube. There's a full post which I have written on this. Here is the snippet from the post: Working out a system for you to publish your videos can help you work faster and more efficiently, therefore publishing more videos. Today I’m going to walk you through my...

Today, I'll be taking a look at how to start a solo podcast for your business or brand. And by solo podcast, I'm referring to doing a podcast by yourself with no guests or cohosts. This is the simplest way to start a podcast as you do not have to rely on anyone else to get started, all you have to do is start recording and deliver your message. Doing a podcast for your business or brand is a great...

One of the best ways to get new website visitors and to grow your brand and get leads is to start a blog for your business. The idea is that you will have lots of content on your website and blog which shows that you are an expert or an authority in your field and by doing this you partner with search engines such as Google, which wants to show relevant content in the search results to its users....

This episode dives into the benefits of using Youtube to get your brand discovered online and drive audience growth.

Should you target a niche or go broad. This episode give's you my point of view on how you position your brand to attract a particular target customer.

If you are a small business owner you may have thought about running ads before. If you want to maximise your chances of a successful ad campaign you need to understand what you are in for. This episode covers three things you need to consider before running an online ad. Shownotes: futurestepscreative.com/037 (coming soon)

This episode explains the differences between branding, marketing and advertising and how you can apply them to your business or organisation. A lot of people gets confused about whether or not they are the same thing and as a result approach them in the wrong way. The intention of this content is to simplify or demystify these activities for better business development. Show Note: http://marlonmc...

In this episode, I talk about the best way to convert your website visitor into a lead that you can follow up with them or generate sales. View the full show notes here: marlonmcpherson.com/034

This is to give you a basic overview of how content marketing works and how you can get started. What is content marketing? This is where you publish information and resources that answers a need or solves a problem that is being searched for online. Content can be in any format that the end-user is able to consume. See full show notes https://marlonmcpherson.com/033