Future of Poultry

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant at Mintel. examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Brian Earnest, animal protein economist at CoBank, discuss how changing consumer behaviors fuel genetic, artificial intelligence (AI), automation and other emerging innovations in the broiler industry.

Kevin Ryan, co-founder and CEO of Malachite Strategy and Research, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to explore how technology is transforming the chicken consumer experience and how industry leaders can prepare.

How can the egg industry improve its sustainability in a measured and recognized way? Sofie Kilroy, Ph. D., sustainability manager, for poultry Europe and Central Asia with Trouw Nutrition, discusses how in this edition hosted by Mark Clements, editor-in-chief, poultry.

Kay Russo, DVM, partner, RSM Consulting, joins Elizabeth Doughman, editor, WATT PoultryUSA, to discuss the U.S. Department of Agriculture’s (USDA) response to the avian influenza outbreak in poultry and dairy cattle, the risk of disease spillover to humans and what actions are most likely to stop the spread of the virus.

Elizabeth Doughman, editor, WATT Poultry USA and Poultry Future talks with Bill Potter, Ph. D., poultry food safety and processing extension at the University of Arkansas, about how the poultry industry can prepare for the U.S. Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) proposed Salmonella Framework for Raw Poultry Products.

Mélina Gourvennec, marketing manager with AgriProTech, discusses the role that laser technology can play in enhancing farm biosecurity.

Tim Gentle, founder of immersive technology studio Think. Digital, details the virtual reality training biosecurity program developed by Think. Digital for the Australian egg industry, along with further projects the studio has implemented to support the poultry industry.

Mark Clements talks to Léane Gernigon, data scientist with Adventiel, about the company’s sound monitoring system that keeps poultry producers informed of issues ranging from bird health and welfare, to flock activity and house security.

Brian Earnest, an animal protein economist with CoBank, shares his thoughts (and his favorite side dish) about the future of the turkey tradition on Thanksgiving.

Broiler processors have always strived for continuous improvement in the value, convenience and taste they have delivered for consumers. As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resources. Energy conservation, water reuse and packaging...

Evaluation of broiler carcasses after evisceration can provide insights into bird welfare from the hatchery all the way to the processing plant. Discover how in this edition of Future of Poultry Podcast, featuring Paco Fernandez Lopez-Brea, DVM, international business development, poultry, with Zinpro.

Mark Clements talks to Pablo Cifuentes, chief technology officer with PhagLab, about phages and how and why their use in the poultry industry is set to increase.

Abi Vincill, brand manager for Farmer Focus, the winner the 2024 Chicken Marketer of the Year award, elaborates how Farmer Focus puts the grower first in consumer marketing -- and shares her favorite chicken dish.

Andrew "Andy" Parks Benson, Ph. D., associate professor, poultry science, University of Georgia, details how he has utilized artificial intelligence to significantly reduce the amount of time it takes him to create case studies for his poultry science classes. He also trains students on using artificial intelligence to successfully complete tasks. Recorded at the 2024 Poultry Science Association M...

As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade. Christophe Pelletier, glo...

The global poultry industry is adjusting to using fewer antibiotics, taking many laying hens out of cages, and in some cases, providing outdoor access for flocks while at the same time striving for continuous improvements in bird health and welfare. Join a panel of experts for a discussion of the promising technologies being researched and developed to improve the health and welfare of broilers, t...