Future Fuzz - The Digital Marketing Podcast

In this episode, Justin speaks with Will Williamson, Director and Founding Member of JDR Group, a top-tier UK-based digital marketing agency and elite HubSpot partner. Drawing on over two decades of experience transforming sales and marketing strategies, Will unpacks the persistent disconnect between sales and marketing, and how his proprietary six-step system helps align both functions to drive m...

Justin is joined by Jim Kalbach - author, speaker, and leading voice in strategy and innovation - to demystify Jobs to Be Done (JTBD), a powerful framework that's still underutilized in the marketing world. Jim explains how JTBD moves beyond traditional product thinking by focusing on the core outcomes customers seek to achieve, whether in daily life or professional settings. He shares actiona...

In this inspiring episode of Future Fuzz, host Justin Campbell speaks with Karl Loudon, a former designer turned serial entrepreneur and now a commercial leader at Rise at Seven. Karl recounts his remarkable journey from running a boutique design studio to leading successful exits from three agencies and helping generate over £20 million in annual revenue. He reflects on embracing failure, finding...

In this episode Justin speaks to Julian Walker , the dynamic Group Managing Partner at Instinctif Partners , a firm at the forefront of insight-led communications. With a passion for unlocking potential, Julian’s leadership fuels transformation, not just within his incredibly talented teams at Instinctif and Truth Consulting, but across the clients and brands they serve. His work is defined by a s...

Book a call with Justin on how to get into ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ business video podcasting  ⁠⁠⁠⁠⁠ In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand...

Book a call with Justin on how to get into ⁠⁠⁠⁠⁠⁠⁠ ⁠ business video podcasting  ⁠⁠⁠⁠ In this episode, Ben Lilly, Co-Founder of Giant Leap Digital, reveals how his senior-led, remote-first agency is redefining how luxury and finance brands connect with high-net-worth audiences. He shares why empowering experienced talent leads to better outcomes, how traditional agency models fall short, and what t...

Book a call with Justin on how to get into ⁠⁠⁠⁠⁠⁠ ⁠ business video podcasting  ⁠⁠⁠ In this episode, Morgan Ratcliffe, Co-Founder and Managing Director of Notist, unpacks how B2B companies can stand out in a digital world that favors boldness and storytelling. From launching the agency with his brother in a spare room to generating millions of views and driving 8-figure revenue for clients, Morgan...

Book a call with Justin on how to get into ⁠⁠⁠⁠⁠ ⁠ business video podcasting  ⁠⁠ In this episode, Eoin Rodgers, Chief Marketing Officer at Atomic, breaks down what it really takes to connect with B2B buyers in a complex, ever-evolving marketplace. With nearly two decades of experience and deep specialization in European go-to-market strategy, Eoin reveals why many B2B tech companies—especially tho...

Book a call with Justin on how to get into ⁠⁠⁠⁠ ⁠ business video podcasting  ⁠ In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are m...

Check out Dreamdata.io for your free trial! In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights...

Book a call with Justin on how to get into ⁠ business video podcasting  In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outrea...

Book a call with Justin on how to get into ⁠business video podcasting ⁠ In this episode, Frank Sondors, CEO and co-founder of SalesForge, breaks down how AI-driven sales execution is reshaping outbound strategy. Frank shares how SalesForge’s AI agent enhances cold outreach, optimizes email personalization at scale, and increases response rates—all while keeping human sales reps at the center of th...

Book a call with Justin on how to get into business video podcasting  Link to book “Built to sell” - https://builttosell.com/ Connect with Justin Vajko Justin Campbell interviews Justin Vajko, a pioneer in video marketing for B2B companies. They discuss the evolution of video marketing in the world of B2B and the changing expectations of different generations regarding content consumption. Vajko s...

Summary Stephen Knight, founder of Pimento, exposes the flaws in traditional agency models and explains why independent agencies are thriving. He breaks down the shift away from big agency networks, the rise of in-housing, and how the “Hollywood model” of assembling top talent is reshaping marketing. Expect bold insights on the future of agencies, client relationships, and why adaptability is key...

Summary In this episode of Future Fuzz, host Justin Campbell sits down with Charlotte Graham-Cumming, CEO of Ice Blue Sky, to challenge traditional B2B marketing practices. Charlotte critiques Marketing Qualified Leads (MQLs) as outdated vanity metrics and champions Marketing Qualified Accounts (MQAs) as a better way to measure engagement. She highlights the power of data-driven strategies, includ...

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137 Special Offer for Listeners As a listener of Future Fuzz: The Digital Marketing Podcast, you can enjoy 20% off your first month of subscription—but hurry, this offer is only available to the first 100 subscribers! Reach out to Justin for the discount link! Summary In...

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137 Summary: In this episode, Patrick Ryan shares his extensive career journey in the marketing and advertising industry, detailing his experiences working with major global brands and leading large agencies. He discusses the challenges and triumphs of pitching for signi...

Summary In this episode of FutureFuzz, Justin Campbell and Neil Schambra-Stevens discuss the importance of kindness in the workplace, especially during high-pressure situations. They explore how kindness can enhance communication, reduce triggers, and foster a supportive community. Neil shares practical strategies for implementing kindness and effective communication in fast-paced environments, em...

Summary Challenges around content in the market in general  What content is really cutting through One of the first paid bloggers in the Netherlands - Converse  Experience in the world of podcasting You need to execute and you need to do it well. It’s a cheap sales pitch and people just get it.  Taking a true editorial approach Don’t do 6 things on LinkedIn that are sh*t > focus your efforts on...

Matthias's Bio Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich.  His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actio...

Summary In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern com...

Summary In this episode of Future Fuzz, host Justin Campbell interviews entrepreneur Adrian Kingwell, who shares his journey from a frustrating corporate career to founding successful businesses, including Mezzo Labs and Uplifter. Adrian discusses the importance of resilience, key hires, and the challenges of navigating an acquisition. He emphasizes the value of mentorship and networking for entre...

Mark's Bio: With 17 years of commercial leadership experience, Mark has built and scaled every go-to-market team from scratch including: SDRs, Account Executives, Account Management, Marketing & RevOps. Mark is currently the co-founder and CEO of RevvedUp, an AI platform enabling hyper-relevant ABM campaigns across the whole buyer journey at scale.  Previously he held the CRO position at nativ...

Francois´s Bio: Francois Roloff – Co-Founder & Managing Partner at PYURE Sustainability Solutions Master o. A. in Business Communications & Management. Francois has 20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in...

Summary In this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the ev...