Phillip Jackson, Brian Lange

Future Commerce

Business EN ↓ 619 episodes

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, throu...

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Author

Phillip Jackson, Brian Lange

Category

Business

Podcast website

futurecommerce.fm

Latest episode

Oct 23, 2026

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Episodes

The Battle for Originality 04.10.2024

Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!”  Seattle Suits and Lawsuits More from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth...

The Future of Buying Software? 27.09.2024

If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth." Lies, Damned Lies, and RFPs Key takeaways: “The Honest Truth” report reveals that 81% of merchants expect software implementation to...

AI Agents Are Here. “Brands” Might Be In Danger. 20.09.2024

Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact. PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA! Stealthily Building an Institution Key takeaways: VISIONS Summit LA i...

The Future Consumer is Omnimodal 10.09.2024

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead...

Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence 06.09.2024

“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now! Dishing on Commerce and Connection Key takeaways: As automation increases, businesses will n...

What's In Our Future: The Fall Lineup 30.08.2024

What an incredible eight years it has been here at Future Commerce, but wait until you see what’s coming next. There is a lot ahead that you won’t want to miss. In this episode Phillip gives you a little taste of what is to come and how you can make sure you stay in the know (because you’re really going to want to stay in the know).  Buckle Up Key takeaways: [00:03:52]: "We have a quiz on archetyp...

Don’t Say Metaverse 23.08.2024

feat. Justin Breton, Head of Brand Marketing and Innovation at Walmart How does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape.  The New Familiar of the Future Key takeaways: [00:12:26]: "We are a part of...

*TEASER* "Sounds Fishy" 16.08.2024

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content! Hosted by S...

The Sweat Lookbook 11.08.2024

In this episode we speak with special guest Lee Glandorf, author of The Sweat Lookbook substack about the intersection of sports, fashion, and culture. Lee, a long-time friend of the podcast and former Director of Marketing at Tracksmith, shares her unique insights on how running culture, women's sports, and performance fashion are evolving. Listen now! Hosted by Simplecast, an AdsWizz company. Se...

Game Face: Female Athletes Are Redefining Commerce 09.08.2024

feat. Alexa Lombardo and Candace Stewart Alexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now! Tunnel Fits: The Court is the new Catwalk Key takeaways: Female athletes...

Rewind: The Secrets Behind the Magic Quadrant 02.08.2024

Feat. Aaron Sheehan In this rewind episode, we discuss a key topic: the analyst ecosystem and the influence of reports like Gartner's Magic Quadrant on the eCommerce industry. We explore how these reports are created, who they benefit, and their role in shaping market perceptions. Aaron sheds light on the complexities behind the rankings, the criteria used, and the nuances often overlooked in the...

Rewind: Shifting Trends and Prevailing Patterns 26.07.2024

In this episode of Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives, we are revisiting Episode 341 with friend of the pod and cultural theorist, Matt Klein, to discuss the findings from his annual META Trends Report. Today, we're not just talking about trends and data. We're talking about a deep human need that's driving patterns and how bu...

Rewind: Shopping with Ghosts 19.07.2024

Parasocial Relationships Will Change Retail Forever Welcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat interface, a UI prediction we made just a year ago...

Technological Progress Through Multiplayer Behavior 17.07.2024

We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importa...

Rewind: AI, Classism, and the Digital Divide - Revisiting Episode 51 14.07.2024

These show notes were written at a time before LLMs were available to the public, if that's any indication of  In this episode from 2017, we covered: WILL WALMART BE COOL AGAIN? Lord and Taylor started selling on walmart.com with their own special homepage. Also, remember how Walmart acquired Bonobos and Modcloth? The world has changed, people. THE DIGITAL DIVIDE: Walmart's upmarket aspirations cl...

Monoculture in the Modern Age: How a Fragmented Media Landscape Co-Creates Moments that Matter 10.07.2024

In this episode, we explore the dynamic interplay between traditional and new media with insights from retail analyst Heetha Herzog and culture writer Kate Lindsay live from VISIONS Summit: NYC. Moderated by Phillip, this conversation covers how media consumption shapes our reality, the influence of monocultural events, and the generational shifts in media platforms. We examine the evolving roles...

How Liquid Death is Murdering Marketing 07.07.2024

Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid Death In this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creative and employing nontraditional marketers and nontr...

Visions Live: Let's Get Personal: Creating Connection in the Age of AI 04.07.2024

Recorded live at VISIONS Summit: NYC 2024, join Alicia Esposito for her sitdown with Seb Reetz, Bloomreach’s Solutions Consulting Lead of the Americas. They dive into the fascinating intersection of AI and art, exploring how AI is transforming both the creation and consumption of art discussing the ethical considerations, creative opportunities, and practical applications of AI in the artistic pro...

Blurred Lines: The False Dichotomy of Physical vs. Digital Spaces 02.07.2024

Recorded live at VISIONS Summit: NYC 2024, join Paul Canetti as he sits down with Reggie James and Ruby Thelot. We explore the concept of being "too online" and whether the dichotomy between digital and physical worlds is still relevant. Ruby and Reggie share their thoughts on the cultural shifts driven by our online presence, the importance of physical spaces, and the impact of digital status-see...

From Cart to Checkout: Enhancing the Outdoor Retail Experience 01.07.2024

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and optimizing operations to create seamless, memorable e...

Unlocking the Potential of Creator Networks 28.06.2024

Feat. Nilla Ali, CEO of GAAN Creative Join us as we explore the impact of algorithms on content creation, the challenges of scaling media businesses, and the rise of creators as the new media moguls. Our special guest, Nilla Ali, formerly of BuzzFeed and CEO of GAAN Creative,  shares her journey from leading BuzzFeed's commerce business to building a content network for premium creators. We discus...

Climbing New Heights: The Future of Outdoor Retail 25.06.2024

LIVE from Outdoor Retailer 2024 In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor retail. AI and Automation: A Double-Edged Sword Key ta...

*Teaser* CRAIGSLIST SWITCHBLADE 25.06.2024

London PayPal Meetup: https://www.meetup.com/london-paypal-meetup-group/events/301151281/ Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to...

Frictionless isn't Fictionless 14.06.2024

Futurism in review: flying cars and frictionless commerce Phillip and Brian chat about the futurism movement in art and how it relates to commerce, specifically, the idea of passatisme, which is an obsession with the past that signals everything backward would be supplanted by futurism. Generally, it sounds a lot like effective acceleration or the beginning of a movement where people are railing a...

What is Futureproof For Gen Alpha? 07.06.2024

Walmart is Experimenting in the Present to Create the Future In this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled up. Listen now and join the conversation! Absolute...

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