Phillip Jackson, Brian Lange
Future Commerce
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, throu...
Author
Phillip Jackson, Brian Lange
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
[STEP BY STEP] How Do I Keep My Business Lean? 01.02.2023 39:10
We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business. We talk with Jonathan Paquin, the founder of Nine Months Sober, about his expe...
[STEP BY STEP] How Do I Vet for My Next Owner? 31.01.2023 43:16
We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business. We talk with Brendan Brosnan and Chris Heckman, co-founders of Yogaste about t...
[STEP BY STEP] How Do I Architect my Business for a Dream Exit? 30.01.2023 40:43
We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business. In this episode, we welcome Jeremy Wood, Co-Founder of OpenStore to discuss Op...
The Human Use of Human Beings 27.01.2023 44:01
Is the current shift to more machines reminiscent of the eCommerce movement, where ease of use and fewer middlemen were promised but where actually more middlemen are created? What is ChatGPT leading to already, how will that continue to influence the future, and what did Norbert Wiener say back in 1964 that was chillingly accurate? There is a lot to discuss, so listen now! Say That, But Shorter...
Crossing the Rubicon 20.01.2023 52:30
Even in the aftermath of difficulties within the retail and commerce world, there is a relentless positivity and excitement shared among those living and working in it. This was evident at The NRF Big Show this year. Have a listen as Phillip and Brian share more about their perspective on this and what this could mean for the very near future! Aggressive Optimism The NRF Big Show was great, and ev...
2023 Predictions: Looking Back, Looking Forward 13.01.2023 1:38:40
Some Bold Predictions Who are The Biggest Retail Winners of 2022? What about The Biggest Retail Losers of 2022? Are these surprises? Who will it be for 2023? “If there is digital business to be won, Walmart can win it and they'll win it away from Amazon.” - Phillip “The call to work back in the office again is going to spur a set of entrepreneurs from big and small brands alike,” leading to growth...
The Twelve Days of Future-mas 06.01.2023 1:33:22
What a year 2022 was. Let’s recap it together, shall we? Phillip and Brian look back on the most popular episodes, articles, and happenings at Future Commerce and tease a lot about what is coming in 2023 and why they are excited about what’s ahead. Listen now! “You Had Me at Beowulf” The most listened-to-episode of 2022 was Episode 240 featuring Magdalena Kala, in which she dropped lots of great i...
“If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye 23.12.2022 49:14
Where are people shopping and how is that affecting how people are launching brands today? The guys sit down with Calvin Lammers to hear what he is seeing as an emerging CPG leader to get his take on the opportunity available to brands today. Rare Eye for the CPG Guy How brands launch has now significantly changed. Before, brands could decide to avoid Amazon but now, it’s an imperative part of the...
Our Favorite Product Placements in Film, Feat. Andrea Popova, CEO and Co-Founder of Consumer Packaged Goods Directory 13.12.2022 48:39
If only there was a directory where we can find out concise information about CPG and also a directory of agencies for brands to find. Well, there is! Listen in as Phillip and Brian discuss the CPG world with Andrea Popova and also find out what some of their favorite product placements in films are and why the future of feature is different. McCallister Money CPGD is a wealth of information for l...
Fingers and Scissors: AI Product Photography Feat. Sofiia Shvets, Founder & CEO of Let’s Enhance io and Claid AI 09.12.2022 47:04
AI advancements are changing the landscape of product photography in many industries, including eCommerce. There are many exciting use cases and possibilities and also some snags that the AI world is trying to untangle, such as rights to content, proper execution of image generation, and other issues that could be figured out by the time 2023 rolls around. Seriously? Listen now to hear Sofiia Shve...
The Uncanny Ability to Balance Idealism and Enterprise Value, feat. Adii Pienaar, Cogsy 25.11.2022 49:38
With the advancements in technology over the years and the prospect of advancements looking into the future, how can we make sure we are looking around and keeping our approach as one that brings others with us? Is there a way to build that also lifts others and strives to not leave some behind? Phillip and Brian chat with Adii Pienaar about this and more. Listen now! Human-Centered Future “Going...
STEP BY STEP: Make B2B Sexy Again, with Bar Geron, Balance 23.11.2022 48:44
Balance strives to make online B2B payments something that doesn’t suck. Why is it important to take action and learn as much as you can about digitizing your business? How do you move from a “keep our business alive” mentality to “grow our business in 2023” strategy? Why is B2B such a vital part of the new world of eCommerce? Listen Now! Old World/New World “Because there are more opportunities,...
STEP BY STEP: The Consumerization of B2B with Kirsten Green, Forerunner Ventures 22.11.2022 39:54
Venture Capital has been powering brands in the modern era and has also shifted with the changing times. How has Forerunner experienced those changes over the past decade and what opportunity is there ahead? Kirsten Green, General Partner at Forerunner Ventures joins this episode of Step by Step to talk about the evolution of eCommerce, the massive monetary potential of the B2B industry, and the r...
STEP BY STEP: B2B Payments: The Final Frontier, with Paul do Forno, Deloitte 21.11.2022 57:07
There are a million reasons why B2B payments are behind the times. In an era where margins are razor thin, businesses make irrational decisions that cause frustration and headaches for employees and for finance. The modernization of payments in business is the final frontier of digital transformation, employee experience, cash flow management, and profitability. When every point of margin matters,...
FOMO Is Not A Strategy [feat. Dr. Amy Gershkoff Bolles, Global Head of Digital and Emerging Technology Strategy at Levi Strauss and Company] 18.11.2022 48:19
Phillip and Brian talk with Dr Amy Gershkoff Bolles about how having an innovation strategy that connects to your larger corporate strategy and a very disciplined approach, looking for opportunities that add value for your business and most importantly for your customers, is key to longevity. Evaluating opportunities in the digital and technology space, given how much opportunity there is, is a ve...
Deepfake the World 11.11.2022 57:05
On today’s episode, Phillip and Brian discuss e-biking and deficient snack drawers, AI and the recent developments within use cases for eCommerce, and also about that guy in Starbucks who was in full-VR use like it was his job. Was it his job? I mean, he did have a tie on. Jeroboam-sized BOOMCHICKAPOP How has Phillip’s experience with being a one-car family for a year been going and wait, how many...
eCommerce is Violence 09.11.2022 28:56
On today’s episode, Philip and Brian discuss their recent issue of The Senses, as well as some tips for preparing for the Black Friday/Cyber Monday season. They also talk about the recent release of a Ralph Lauren collection in Fortnite and how Roblox has become a giant brand playground. Plus listen in for a HUGE announcement that we are really excited about! Do you Insta Cop? How to be prepared f...
[STEP BY STEP] Platforms Don't Solve Problems, People do 04.11.2022 34:45
Open source software is such an important part of how the whole world is run, and it takes a community to build it. In fact, so much has been built up to this point, that everything new that’s created is standing on the shoulders of the giants that have solved problems in the past, problems that we don’t even have to think about much today. So what are the problems that we do need to investigate t...
[STEP BY STEP] Managing Complexity 03.11.2022 50:06
Because open source is so flexible, it can be such a powerful tool. But how do you manage the complexities of all that is possible and steer clear of overbuilding? How do you stay focused with all that is available? Listen in as Founder and CEO at Alumio, Caspar Hardholt, explains how to manage these risks and build your open source stack successfully. Feature Creep Software providers work with mo...
[STEP BY STEP] The "B-Word" 02.11.2022 53:15
We all hate the B-Word (budgeting). How do you set yourself up for success when you enter into a project using open source? How do you make sure you have guardrails going into this so that you can actually have a plan and don't get yourself into trouble? Can software buying be less scary? Stephen Stark, Founder, and CEO at ITG Commerce explains how you can make these decisions less scary. Listen i...
[Step by Step] It Takes a Community 01.11.2022 49:01
When should I use open source software and how do I build on top of it to create the unique and differentiating elements of my business where I am right now? How can open source create community and lead to a wider array of solutions? Sander Mangel, eCommerce Solutions Architect at Shopware, joins this episode to explain the necessity of community in open source. Listen Now! A Bigger Beneficial Pi...
[Step by Step] The Open Source Business 31.10.2022 52:00
Open Source isn’t dead, actually it’s never been more alive. We’re in the ninth season of Step by Step and this season, we’re exploring the question, “is open source still viable for the modern business?” We think the answer is yes, but getting to the solution requires the business operator to do a cost benefit analysis, manage complexity and budget, and choose the correct software to set their te...
Dirtbag Mode 28.10.2022 53:02
We’ve been through Brian Goes Bougie together, but can we handle Phillip Goes Dirtbag? Also the guys talk about brands they are loving right now, hot takes on Mr Beast and a bit of a musing on the Age of Contentment. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Emotional and Spiritual Burden of Expense Management 14.10.2022 39:03
What if the way we think about expense management and reimbursements could be reinvented? What does that look like? Listen in to learn how Divvy is changing the way business is done and making life easier for teams like yours. An Easier Way Divvy provides software to make the details of expense management easier with tools for keeping track of everything that passes through accounts, budget locks...
The Shift From Growth to Profitability 07.10.2022 50:51
What’s the biggest addiction in eCommerce and how in the world can it be solved? It’s discounting and couponing! Fondue has a solution that has been shown to increase revenue, boost profits, and create win/wins for brands and consumers. Oren Charnoff, Founder of Fondue, and Roy Rubin, Founder of Magento and Investor join the podcast this week. Listen Now! Hosted by Simplecast, an AdsWizz company....
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