PRCA

Fuse - The PR, Marketing and Communications Podcast

Business EN ↓ 86 episodes

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse

Author

PRCA

Category

Business

Podcast website

www.prca.org.uk

Latest episode

Jul 2, 2026

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Episodes

The Fusion of Behavioural Science and PR with Shayoni Lynn 12.12.2023

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group. Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she...

A Strategy for Success with Prof. Nirmalya Kumar 21.11.2023

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar . As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking. In this compelling conversation, Farzana and Nir...

Siblings in Sync: Emily & Liam Keogh Unveil Palm PR’s Story 07.11.2023

Join host Dan Gold in this Fuse podcast episode as he sits down with the award-winning Co-Founders of Palm PR, Emily and Liam Keogh. Emily, a creative strategist with a passion for Travel and hospitality and Food and drink sectors, and Liam, a seasoned entrepreneur and PR specialist, co-founded Palm in 2010. Together, they've shaped Palm into an industry leader, working with brands like Ennism...

Unleashing Africa's PR Potential and Global Impact: Ayeni Adekunle 24.10.2023

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse. With offices in Lagos, London, Edinburgh...

Embracing Diversity and Empowering Change in Internal Communications with Advita Patel 10.10.2023

On this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect. In this enlightening conversation, we explore: The roots of Advita's rebellion and the inspiration behind her CommsRebel...

Economics, Media, and Bridging Divides: A Conversation with Mehreen Khan 26.09.2023

On this episode of Fuse, Farzana Baduel chats with Mehreen Khan, Economics Editor of The Times. Mehreen brings a wealth of experience from her time as a Brussels correspondent at the Financial Times, reporting on the European Union, Brexit, and the political economy of the eurozone. In this episode, they explore: Breaking the age stereotypes in journalism The importance of financial literacy for w...

Navigating Purpose and Change in Global PR with David Gallagher 12.09.2023

In this enlightening episode of PRCA Fuse, hosts Dan Gold and Farzana Baduel sit down with award-winning author and global PR strategist David Gallagher. With 25 years of experience at Ketchum, Omnicom and leadership roles in British and global trade groups, David's journey from journalism to PR is both inspiring and insightful. Discover how purpose, resilience, and impact are at the core of D...

The KFC Proposal - Viral Campaign (South Africa) with Mpumelelo Zondi 22.08.2023

Mpumelelo Zondi, Head of Brand and Global Client Lead with Edelman Africa joins our host Dan Gold on the #PRCAfuse podcast. We take a deep dive into the legendary #KFCproposal. Mpumi talks about the importance of social listening and how the crisis communication toolkit can be used for good news stories as well. Watch our discussion on our YouTube channel here . There are so many lessons and highl...

Tapping into the future with forecasting 11.07.2023

Meet our new co-host and listen to our first-ever joint episode with Farzana Baduel . Farzana is the co-founder and CEO of Curzon PR, a global strategic communications firm headquartered in London. Our hosts Dan and Farzana sit down with Martin Raymond , co-founder of Future Laboratory , working with some of the world's Forbes 500 and FTSE 100 most innovative brands, and in we discuss how comp...

Striking a Balance: Prioritising Everyday Listening and Sharing 17.05.2023

In this thought-provoking episode, Patrick Melville , Founder of Melville Solutions and Fuse host Dan Gold explores the profound effects of change and challenges on mental health and how developing sharing and listening skills can help you navigate our dynamic world. Watch episode here . - Produced and hosted by ⁠Dan Gold⁠ . Production and editing supported by Martin Charlton Communications

We have a little announcement to make 23.01.2023

It's a new year and we've been listening. So we're changing things up a little. Producer and host Dan Gold breaks down the podcast changes in this special short episode. Watch episode here . - Produced and hosted by Dan Gold . Production and editing supported by Martin Charlton Communications

The story behind Team Denmark’s ICCO Next-Gen PR World Cup triumph 16.01.2023

Denmark’s Sofie Rebecca Høj and Morten Vester Haldrup jump on the podcast to chat with Dan Gold about winning Gold at the ICCO Next-Gen PR World Cup . The winning pair talk about meeting each other just hours before the competition, how they tackled WWF’s saving the world’s rainforests brief across three intense days, and advice to other ambitious practitioners thinking about entering the next Nex...

When Taking the Unconventional Path Works! 31.10.2022

Federated Co-operatives Director of Marketing Cameron Zimmer jumps on the podcast with Dan Gold to talk about the competitive advantages and challenges of co-ops’ bottom-up leadership model, including the tricky balance of establishing a strong central brand while staying true to its local roots. Watch episode here . - Produced by Dan Gold and hosted by Ayesha Lett. Production and editing supporte...

Higher education’s fight for attention 17.08.2022

Host Dan Gold chats with Orchan Consulting Director and Kuala Lumpur-based Dr Craig J Selby about the role communications is playing in higher education’s race to stay relevant and thriving during the covid-era. Watch the episode here. - Produced by Dan Gold and hosted by Ayesha Lett. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO . Closing...

Developing life’s most important skill – Confidence 20.07.2022

TEDx Speaker and communication trainer Jayne Constantinis jumps on the latest episode to chat with Ayesha Lett about seeing confidence as a career imperative, building the ‘confidence muscle’, and the classic traps communicators face. Watch episode here. PRCA's summer sale is running across July - take advantage of 15% off all PR and communications training. More information visit PRCA's website....

Uncovering the Truth: PR storytelling, Ethics and Trust in Southeast Asia 22.06.2022

PRecious Communications Managing Director Lars Voedisch jumps on the latest episode with Dan Gold to chat about ethics, business, localised communications, and trust from a Southeast Asia perspective. Watch episode here . -- Produced and hosted by Dan Gold . Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO . Closing: Sunkissed by IKSON .

Special edition: Where is the motor industry headed? 08.06.2022

In a special extended edition, Dan Gold takes a deep-dive into the ever changing world of the automobile and commercial vehicles with McLaren Vice President of Communications in North America, Roger Ormisher , former CNH Industrial Global Corporate Communications Vice President Richard Gadeselli , and Ford Communications Manager and Motor Industry Communications Association’s Oliver Rowe . The cre...

What the future of PR looks like 17.05.2022

Releasd Founder Richard Benson joins host Dan Gold to breakdown a new report that looks at how PR agencies and in-house teams are using different types of PR metrics in their reports to clients and executives. Download the report here. -- Produced and hosted by Dan Gold . Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO . Closing: Sunkissed b...

‘We cannot do it alone’ – Knowing the stakes and taking action for Ukraine 19.04.2022

The Ukraine Communication Support Network ( UCSN ) Co-Chairs Nataliya Popovych and David Gallagher join host Dan Gold for a deeply powerful and moving discussion on the story behind UCSN's creation, PR's role as ambassadors for truth, and what action is needed now to support Ukrainians. Support UCSN here: https://www.prca.org.uk/ucsn -- Produced and hosted by Dan Gold . Pr...

'Talent Holds the Power' 23.03.2022

Publicist CEO Lara Vandenberg joins host Ayesha Lett to talk about the future of the global PR workforce, including the shift to hyper-specialisation, the rise of the freelancer, and talent dictating the terms. -- Produced by Dan Gold and hosted by Ayesha Lett . Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO . Closing: Sunkissed by IKSON .

Ukraine Invasion: Why PR has to Fight Putin's Misinformation 06.03.2022

In a special episode, Jock Mendoza-Wilson , Director of International and Investor Relations at Ukraine's System Capital Management, joins Dan Gold to talk about Vladimir Putin’s full-scale invasion of Ukraine, why PR must lead in the misinformation war, and what makes President Volodymyr Zelenskyy an incredible communicator. -- Produced and Hosted by Dan Gold . Production and editing supported by...

Introducing New Co-Host Ayesha Lett from Barbados! 08.12.2021

Senior corporate and crisis communications professional Ayesha Lett jumps on the latest episode with Dan Gold to chat about the state of PR in Barbados, international brands localising their communications, and of course, about her new starring role as co-producer and co-host of Fuse! -- Produced and Hosted by Dan Gold . Production and editing supported by Martin Charlton Communications Music: Ope...

Running a PR Agency in China 10.11.2021

Brandigo Co-Founder and China President Mike Golden joins host Dan Gold to share his journey of launching a PR agency in China, navigating the cultural differences, and what brands need to reconcile with before deciding to operate there. -- Produced and Hosted by Dan Gold . Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO . Closing: Sunkissed...

Building equity from the ground up. Ep. 12 29.09.2021

So, you run a global corporation. Do you standardise polices or do you allow for regional differences and how can this apply to diversity, equity and inclusion? APCO Worldwide’s Joanna Klever and Hélène Legay join Dan Gold to look at this very question on the top-down, one-size-fits-all polices versus employee led solutions from across an organisation. -- Produced and Hosted by Dan Gold . Producti...

Do you have empathy for your clients? Ep. 11 01.09.2021

We all say that we put the customer at the heart of what we do, but are we looking at selling products and services first, rather than listening to the client's needs? Talkwalker 's Rami Deeb , sat down with Dan Gold to look at how organisations can improve their influence, reputation, and performance by being customer-centric.  Note from Dan: If you don't believe how beautiful Luxembourg is,...

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