Funnel Reboot

In this episode, I talked with  Farhad Khan , an Ottawa-based expert on UX. He started out working as a software engineer for high tech companies and then formed a Web development agency called Grype Solutions in 2009. Listen for his description of how design impacts a site's marketing effectiveness, what jobs your website has, using your analytics tool to see how visitors flow through your site,...

This episode looks at the impact of fraudulent traffic on digital marketing. We'll talk about how big a problem it is for publishers, ad platforms and advertisers. We will step through what advertisers can do to make their campaigns less vulnerable to attacks by fraudsters, and give thoughts on how to give your non-marketing colleagues reasons why it's still good business to advertise, in spite of...

This episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer's vertical and funnel stage.  Hear how they: Implemented the email communications and marketing content into their Marketing Automation tool. What kind of marketing resources they needed to build and maintain the platform How to customize content for different au...

This is the fifth in our five-part series on Making the Whole Funnel Work. An experience is created with the content you write; but content alone does not an experience make. You can't just throw together a collection of words and expect it to do anything. Here I talk with a web copy expert on how to craft content that provides a positive experience for the user. In my interview with James Taylor...

This is the fourth in our five-part series on Making the Whole Funnel Work. In this episode, we talk about traffic; not the automotive type but the web visitor type.  This solocast talks about all the ways web analytics tools classify traffic to your site. Then I focus on four of those channels that you can affect for getting more traffic to your site. For complete Show Notes, go to: http://leadge...

In this episode, we look at both sides of a website interaction. We discuss how visitors progress through a website and how marketers make conversion offers for the visitors to complete. Marketers make a critical choice when deciding the conversion actions they use, so we go through the most common actions used on leading-edge websites. Listen in for answers to these topics: Why do we have convers...

This episode covers what needs to be in place to know everything about people's interactions with your website. We talk about how to  track conversions in your analytics, how to add Tags, run A/B testing and more. For all the links and the reboot mentioned in this episode, go to: http://funnelreboot.com/episode-10-how-a-tracking-infrastructure-makes-the-whole-funnel-work  

This episode walks through a 7-step process for building a marketing dashboard: Interview stakeholders Review Technology Select KPIs Group requirements Select Charts Prototyping/Wireframing Launch For the People,  Ideas and Products mentioned in this episode, visit the shownotes at http://FunnelReboot.com  

In this episode, three PPC Professionals reviewed the long list of features that PPC platforms made in 2018 and cut it down to a handful that are having the largest impact on B2B companies. Hear what we think are the best and worst changes made this past year, and what advertisers should to in reaction to them. Check out the shownotes or signup to receive them by email at funnelreboot.com To get f...

Does your company use technology like Marketing Automation and CRM? Is your marketing program supported by applications by the likes of Oracle, Adobe and Salesforce? More and more Marketing departments are integrating them into their technology stack. Listen to this interview with a Marketer named Ed Goffin at Pleora Technologies to hear a real company's experience with this automation. For all th...

Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle Updates made by Paid Search platforms that we cover: Custom Intent Audiences AI Attribution models Review & Promotion extensions Ad variations Modeling conversions via GCLID IF function in Ads Account Health score AdWords Experience UI Cross-device remarketing Nearly Exact Exact Match Youtube ad restri...

This episode covers the way we work in digital. As the pace of work has sped up, we're using more agile methods to plan our resources. As automation and artificial intelligence enter, we're deciding how it gets used in our marketing stack. We are also figuring out how our organizational culture fits with this, so everyone can focus on a funnel that efficiently converts visitors into buyers. For al...

This episode is about how digital has changed how we measure marketing. We'll cover the explosion of data brought by the Internet. We'll look at how to clean and filter data so only the right kind is used for analysis. We'll talk about tools for analyzing and reporting data, for sharing data with core areas of our business, and also for insights we ourselves get out of it. Finally, we'll see how m...

One of the ways that digital has changed marketing is in how buyers converse with sellers. The experiences we deliver actually facilitate a conversation where they buyer talks him or herself into either buying or engaging with sales.