Full-Time Influencer Podcast

When looking back at my own social media journey, it occurred to me that there are generally 5 different stages every influencer or creator tends to go through. From posting privately to becoming a full-blown multi-figure business owner, it is important to evaluate where you currently stand. In this episode, I break down the 5 different stages, as well as the mindset shifts one should enact to vis...

The Instagram 2022 trend report highlighted Gen-Z as the tastemakers for the future of content creation, and today we're sitting down with the token Gen-Z of the Full-Time Influencer team: Lucy ! Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee ( @ofleatherandlace ) I'm sharing some of my expertise and industry information, to help you decode social media, and create content tha...

Have you ever wished you had a therapist that was rehearsed in the ins and outs of the influencer industry? We often resort to friends and family to seek out advice but it can be hard when they do not understand the full scope of what being an influencer in this day and age means. Enter the new mini-series on the Full-Time Influencer Podcast: The Influencer Therapy Sessions, where I answer all you...

As an influencer, how are we held responsible when it comes to dealing with international turbulence? Does our audience expect us to speak up? Do we take a pause in our regular content posting schedule? No matter what you stand for and where you come from, you will inevitably encounter conflicts that may need addressing. In this episode of the Full-Time Influencer podcast, I discuss my thoughts on...

Have you been agonizing over your engagement recently? Here’s why you shouldn’t be so quick to panic. Across the board, many accounts are experiencing the same exact thing. With continuous platform updates and changes in follower behavior, a dip is only natural. But it can be amended by implementing the right knowledge and mindset. In this episode of the Full Time Influencer podcast, I walk you th...

As a digital content creator who is more heavily reliant on social media platforms such as Instagram, you might have thought about expanding your content to Pinterest, only to quickly abandon the idea because it seemed impossible to comprehend and decipher. Kate Ahl , the grandmaster of all things Pinterest, would be the first to tell you that this is a huge mistake and you are quite literally lea...

Katie Steckly is a jack of all trades when it comes to social media. Just name a platform and you can bet she is on it! She is active on everything from YouTube to Instagram, while also juggling a weekly podcast, as well as managing a creative service business. Needless to say, she wears a lot of hats, which is why I wanted to sit down and discuss all things social strategy with her in this episod...

Now, more than ever, is the best time to become a creator thanks to short-form content, enthusiastic viewers, and the reach of multiple different platforms. In this episode, Miki , discusses how she utilized her niche in the health field to jumpstart her social media following. Now, she has over 2.3m followers on TikTok, 700k subscribers on YouTube, and 490k followers on Instagram! In this episode...

In order to go viral, you need to switch gears and think of Instagram as a video app, not a photo app. We sit down with my friend, Karen Cheng from ( @karenxcheng ), about how she harnessed her creativity for short-form video content and amassed 100K+ followers in ONE day. Karen is proof that you can breakdown Reels to a science and she shares her perfected formula to achieve foolproof virality. T...

New year, new me- and new Instagram? Last year, Instagram made some very big changes, and they’re planning to make a few more this year as well. In this episode, we’ll be discussing the 5 biggest changes coming to Instagram this year, as well as a few predictions for the app’s future. Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee ( @ofleatherandlace ) I'm sharing some of my e...

2021 was by far the best year in my career but also the worst year for me mentally. In this episode, I'll be going over what happened to my business in 2021 and also providing some personal life updates. I'll discuss the goals I set for myself at the start of 2021, and how many of those I managed to achieve. This also is the LAST episode of Season 1 of the Full-Time Influencer podcast, and we'll b...

YouTube has always been one of the best platforms for curating an engaged audience who really connect with you as a creator, and today we’re speaking to someone with years of experience creating long form videos. TJ from Cup of TJ shares her expert knowledge on growing your channel through searchable content and YouTube Shorts.  In the past 5 years, TJ from Cup of TJ has been a nomadic travel...

The best thing about being an influencer is getting paid to do what you love - yet not many people understand how to monetize their accounts.  If you’ve ever wanted to learn how you can establish your value on Instagram, then you’ll love today’s post and podcast. We’re talking to Christine Tran from @tourdelust about how she managed to turn her passion into a full-time career. Christine isn’t...

In today’s highly digitized world, it’s more important than ever to incorporate short-form videos into your content strategy, and when done right, they can result in virality and propel you to success. If you’re new to social media content - or creating videos in general, you might be at a loss for where to begin. Fortunately, we’ll be tapping the expertise of Jerome from (@jerometraveller) to hel...

Have you heard about the creator who grew 700K followers in just one month using Reels? YK became interested in photography at the age of 17, when he would go for walks and take photos in his free time, but didn’t recognize it as his passion until a few years later when he realized how big his casual hobby had become. Today, thanks to the power of short-form video, his hobby has gained him a colle...

Struggling to calculate your rates as an influencer?  There’s so much gatekeeping and secrecy in this industry, and there’s not much information out there for new creators looking for insights on how to price their work. Too often I see creators being taken advantage of, so today we’re covering everything that you should consider when pricing yourself! Welcome to the Full-Time Influencer Podc...

Have you ever seen content creators sharing their amazing lives online, and wondered, “How can they afford to do all this”? In today’s day and age, you can actually make a living just by posting on social media! Sound too good to be true? What if I told you influencers are actually making multiple 6 or even 7 figures? Today we’re diving deep into the ways that influencers can make money (brand dea...

If you had the opportunity to ask an influencer with 500K+ followers any question, what would it be? Keep that question in mind- today we’re answering 21 questions from followers, covering topics like what to post when you’re starting out, how to land brand collaborations, and even an influencer’s salary! Whether you’re just curious about the lifestyle or a full-fledged influencer already, the inf...

As both a true crime junkie and an influencer in the public eye, personal safety is something I think about every day. Influencer’s lives include many aspects of physical safety that you wouldn't have to worry about if you didn’t have a following, including public solo shoots, meeting up with photographers, and posting your daily life, but online safety can’t be forgotten either: account security,...

Everyone has to multitask, but influencers do it more than most, and Lindsay Silberman might do it most of all. Balancing a personal brand on Instagram, an extensive lifestyle blog, and a small business that grows every day could easily lead to burnout, but Lindsay is surviving and thriving, and she’ll be sharing her top tips for balance with you.  Welcome to the Full-Time Influencer Podcast....

"How are you able to travel so much?" "How can I become a travel influencer?" "How many followers do I need before I pitch to hotels?" In today's episode we will be answering all of these questions and more as we discuss how influencers are able to travel for free (AND get paid on top of that!). Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee ( @ofleatherandlace ) I'm sharing s...

We may be living the perfect insta-worthy life now, but did you know that my husband (then boyfriend) actually did NOT think that my Instagram page was going to go anywhere? And now he is my biggest supporter! In this episode I interview my OWN husband - Mr. D! We talk about navigating relationships as a content creator, what to do if your SO doesn't support your social media goals, how to find ba...

I’ve met so many successful influencers and content creators in my time on the Instagram platform, and after a while, I began to realize that quite a few of them have some very similar traits in common. In this episode, I’ll be discussing those traits, which include: - being self-aware about your skills and experience - willingness to experiment and try new things - the TRUTH about talent - why co...

Everybody wants to get paid more, but negotiating that pay increase is easier said than done- unless you’re Oneika Raymond. Nobody knows the art of the deal better than Oneika, who’s turned her small travel blog into a multiple six-figure brand, and she’s here to teach you how to negotiate your way into getting PAID to live your best life! Welcome to the Full-Time Influencer Podcast. I'm your host...

When you try something new, you’re bound to make mistakes, and content creation is no different. Today we’re discussing the top 5 things I wish I knew when I first started building my personal brand on Instagram, including: - how important networking really is - why you should be reaching out to brands ASAP - the SECRET to growing a small account - the reason you should be showing your followers y...