Fueling the Revenue Engine

Some of the best enablement professionals started in sales roles. In this episode, we talk with Sophie Wicks and Rachel Ho’a about their journeys from sales reps into sales enablement roles. Covering how their companies benefited, skills needed, supporting the transition, learnings, successes, and what they would change if they had it to do over again.

As Part 2 of What Should be in Your Sales Enablement Tech Stack, we’ll explore with Ceros Sales Enablement Manager Kelly Parks how to empower the Go To Market team with trusted information and confidence, so they can engage effectively in their customer-facing communications. Ceros leverages Guru to maintain a trusted source of verified knowledge. 

In our technology driven world, there are many ways to use technology based tools in the pursuit of revenue targets, productivity, efficiency, and training. Chad Trabucco, Head of Sales Enablement at Glint, discusses his approach, wins, and challenges in building a Sales Enablement tech stack that includes Knowledge and Asset Management, Learning Management Systems, Activity Management, Prospectin...

For this episode, we are joined by Andrew Hazard, Director of Go To Market Enablement at Contentful, who brings his experience in multiple roles as a VP of Revenue and an Enablement Leader. We’ll explore the importance and benefits of a strong partnership between the two roles, as well as how to establish it with both Sales leadership and Front Line Managers.

We welcome Misha McPherson, Head of Global Enablement at Coursera/Head Facilitator Sassy Sales Enablement, for a lively conversation delving into the foundation of Sales Enablement. We’ll look at defining Sales Enablement, the impact, and why it’s critical during a time of pandemic and financial crisis, setting a charter and priorities, as well as how and when to respond with a “yes”, “no” or pivo...