Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Li...

Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tool...

One of the trends we've seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pa...

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It's something that you don't want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps.  Listen and learn i...

Do you think you're missing out on traffic because people aren't searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices.  Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE SEO strategies and resources...

We've been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click c...

With Google's algorithm constantly changing, you need to be one step ahead of the game. It's important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for any upcoming updates from Google, especially arou...

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization.   In this episode, Arti Sharma talks more about ABM strategy for...

Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you.   In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of videos you can make and the processes involved in v...

In today's digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of choice for businesses.   In this episode, Arti Shar...

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest.   In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations.   She shares relevant tips on the things you should consider for your SEO campaign.   Listen and learn in this episode!     KEY TAKEAWAYS FROM THIS...

In today's business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow.   In this episode, Arti Sharma takes a deep dive into the 5 in...

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.   In this episode, Arti Sharma talks about where...

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca Phillips talk about choosing the right automation...

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an...

The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing.  On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deeper connections with customers, prospects, partner...

Today, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of customer journey over vanity metrics! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit o...

Today, Arti talks tools to break up the monotony of content creation to keep you unblocked and keep the content flowing! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://...

Today, Arti talks simple tactics you can use for greater employee satisfaction! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!

Today, Arti talks about how to invest in your technical infrastructure, as well as data and analytics to implement and support advancement in your business! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!

Today, Arti talks about how to do keyword research and how applying it to your digital marketing strategy will increase your sales efficiency! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!

Today, Arti talks about sales funnels and why they matter, as well as what happens once the lead has turned into a customer and how to nurture those leads and relationships. -     -     -     -     - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on  iTunes  and Google Play to rate/review/subscribe to the show. Want more? Visit  our website , find us on  Facebook ,  I...

Today, Arti talks about how LinkedIn is crucial to your 2020 marketing strategy, and how to grow your LinkedIn performance with simple and easy-to-implement hacks! -     -     -     -     - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on  iTunes  and Google Play to rate/review/subscribe to the show. Want more? Visit  our website , find us on  Facebook ,  Instagram ,...

Today, Arti talks through what makes it worth spending money on marketing in addition to organic reach! -     -     -     -     - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website , find us on Facebook , Instagram , and YouTube !

Today, Arti talks through how to utilize search engine optimization (SEO) to increase your organic AND paid reach! It's not about the best tricks, it's about using techniques that will be here for the long haul! -     -     -     -     - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our...