From the Square: An NYU Press Podcast

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue,...

Many people have probably heard of Betty Friedan, Bela Abzug, Gloria Steinem, and Andrea Dworkin, all stars of Second Wave Feminism. They were also all Jewish (by heritage if not faith). As Melissa R. Klapper shows in her new book Ballots, Babies, and Banners of Peace: American Jewish Women’s Activism, 1890-1940 (New York University Press, 2013), this was no accident. Freidan et al. inherited a ri...

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on th...

Andra Gillespie is the author of The New Black Politician: Cory Booker, Newark, and Post-Racial America (NYU Press, 2012). She is an Associate Professor of Political Science at Emory University and earned her Ph. D. from Yale University. Her new book focuses on the rise of one of the most well-known mayors in the country, Cory Booker. Gillespie tracks Booker’s rise through the complex politics of...

Scott Melzer is the author of Gun Crusaders: The NRA’s Culture War (New York University Press, 2012). Scott earned his Ph. D. from the University of California, Riverside and now is an associate professor of Sociology at Albion College. His book adds to the growing list of scholarship on gun control and gun rights. Scott’s disciplinary background in Sociology contributes to a better understanding...

Enid Logan‘s At this Defining Moment: Barack Obama: Presidential Candidacy and the New Politics of Race (NYU Press, 2011) examines the campaign and politics around the election of Barack Obama from a sociological perspective. Drawing on a rich array of television, newspaper, and blogs, Logan challenges many of the conventional interpretations of the Obama victory. In trying to define the “new poli...

It is not uncommon for many Americans to believe that morality and order comes from God and religion. A society without these elements would consequently be immoral and chaotic. When Phil Zuckerman traveled to Scandinavia, however, where he would spend the next fourteen months, he found a stable and content nonbelieving population, who often have high scores on the “happiness index”, low crime and...

Any pop culture scholar worth her salt will tell you that discussion of Beyonce’s baby bump or Charlie Sheen’s unique sex life is far from apolitical, but, at times, gossip columnists have engaged more transparently in political debate. Hedda Hopper, Hollywood insider and conservative hat enthusiast, was one such columnist....

Today we feature an interview with Kevin Mumford about his new book Newark: A History of Race, Rights and Riots in America (New York University Press, 2007). Dr. Mumford is an Associate Professor of History and African-American Studies at the University of Iowa, where he also serves as the current Director of Undergraduate Studies in the Department of History and the Academic Coordinator of the Se...