From Startup to Wunderbrand

In this episode, host Nick Kuhne welcomes Julie Moorhouse, founder and editor of Good Maker Tales, to discuss her journey from being a surveyor to creating a successful website dedicated to sustainable and ethical fashion. Julie shares her experiences with launching the website, the challenges she faced, and the strategies she used to grow traffic organically. She highlights the importance of SEO,...

Nicholas Kuhne sits down with Kristen Kurth, co-author of 'Upstream Marketing' and co-founder of Equibrand Brand Consultants. The discussion covers the concept of upstream marketing, its differentiation from traditional marketing, and practical steps for both startups and established brands to apply strategic marketing principles. Key topics include customer insight, brand identity, innovation, an...

Join us in a fascinating conversation with Carlos Alvarenga, an independent communications researcher, writer, coach, and PhD candidate. Carlos shares insights on the power and techniques of persuasion, storytelling, and their applications in business and personal narratives. He delves into his book 'The Rules of Persuasion' and discusses his upcoming works 'The Long Eclipse' and 'The Trauma Bound...

Abb-D Taiyo, founder of Drift Time, a digital agency focused on sustainability, shares his journey and insights. He emphasizes the importance of purpose and intention in selecting clients and highlights the need for a clear focus in startup businesses. Adb-d discusses the concept of the sphere of action, which includes control, influence, and advocacy, as a framework for creating impact. He also d...

In this episode, we dive deep into the intersection of faith and digital marketing with Reverend Dr. David Chotka, founder and director of Spirit Equipped Ministries. Dr. Chotka shares his journey of marketing his ministry and publishing books in a digital age. Learn about the challenges and strategies of marketing a ministry, the importance of social media, and the shift from traditional publishi...

Nicholas Kuhne sits down with the incredible Marilyn Jenkins, founder of MJ Media Group. Marilyn, a Google Business Profile expert, shares invaluable insights on leveraging your Google Business Profile to boost your local SEO and drive business growth. Discover the step-by-step process to claim, optimize, and maximize your Google Business Profile. Learn why updating your profile regularly is cruci...

Nicholas interviews Nancy Zare, creator of the Alikeability system, about her unique approach to sales. Nancy shares her background in social work and how it has shaped her mindset in sales. She explains the development of the Alikeability system and how it helps people build rapport and communicate effectively. Nancy emphasizes the importance of understanding and adapting to different communicati...

Accomplished entrepreneur and author of 'The Founder's Evolution,' we explore Scott's crazy experience with over 20,000 startups, unveiling patterns of success and debunking common misconceptions about entrepreneurship. Scott shares valuable insights on recognizing the different stages of the entrepreneurial journey, the importance of focusing on finishing tasks, and strategies for overcoming grow...

Join host Nicholas Kuhne in this episode as he chats with Barry Labov, an author, speaker, and brand strategist. Barry shares why differentiation is key in branding, with real-life examples and actionable tips. Learn about the customer journey and get a sneak peek into Barry's upcoming book from Simon & Schuster. Perfect for entrepreneurs, marketers, and business leaders looking to boost their bra...

Join Nicholas Kuhne as he chats with Philippa Game, a seasoned expert who has worked on over 5,000 websites. They delve into the critical role of Google Analytics 4 in optimizing your website to attract and retain visitors. Philippa shares valuable insights on common website mistakes, the importance of clear calls to action, and how to effectively use analytics to understand and enhance the custom...

In this episode, Stæven Frey demystifies brand science and explains its importance for both B2C and B2B businesses. He emphasizes the need for businesses to have distinctive brand assets and create memorable experiences for customers. Fry also discusses the different stages of brand development and the importance of setting realistic expectations. Using a case study of a cookie company, he explain...

Summary In this conversation, Nicholas interviews Michael Hudlow, an author and industry expert in CRM systems. They discuss the complexities of CRM implementations and the importance of choosing the right CRM platform for startups. Michael shares insights from his book, 'How Not to Fuck Up a CRM System,' which addresses common mistakes and provides guidance on training and adoption. They also tou...

Joe Quattrone, a seasoned social media and content marketing professional, discusses his experience in the automotive and alcohol industries and his transition into the cannabis industry. He shares insights on creating successful Super Bowl ads and the challenges of marketing in the cannabis industry. Joe also talks about his podcast, Fuzzeeish, which aims to change the perception of sobriety. In...

Dustin Bogle, a sales expert, multi-location gym owner, and former pro wrestler, shares his journey in the fitness industry and the challenges he faced in opening and managing multiple gyms. He emphasizes the importance of marketing and sales in the success of a gym and the need for effective leadership and culture to maintain consistency across locations. Dustin also discusses his transition to a...

Naresh discusses his journey from the corporate world to entrepreneurship, his early interest in business and finance, and his early involvement in podcasting. He also talks about his book '50 Shades of Marketing' and the publishing process. Naresh shares his current ventures in media and marketing, as well as his future plans. www.nareshvissa.com Takeaways Naresh's journey to entrepreneurship sta...

In this conversation, Nicholas interviews Eric McHugh, the president of ShopX, a Web 3 e-commerce company. They discuss the difference between Web 2.0 and Web 3, as well as examples of how brands are using Web 3 technology. Eric explains how ShopX simplifies the adoption of Web 3 for brands and customers, and discusses the challenges and opportunities in the Web 3 space. Find out more https://shop...

Craig Cooke, a trailblazer in the digital marketing space, shares insights from his book 'Business Kung Fu' and his experiences running a successful digital marketing agency for 26 years. He emphasizes the importance of discipline, strategy, and specialization in the AI era. Craig discusses the challenges and successes of running a business, the impact of accessible design tools on creativity, and...

Summary Nikki Ballou, founder of E Circle Academy, shares his journey as an immigrant from Iran and the importance of freedom and entrepreneurship. He emphasizes the need for entrepreneurs to understand business and sales, reframing selling as serving. Nikki discusses the importance of role models, teaching vs coaching, and the mindset needed to overcome failure. He also highlights the power of th...

In this conversation, Nicholas interviews Bear Newman, a digital marketer and SEO expert. They discuss Bear's journey as an agency owner and his passion for SEO. Bear emphasizes the importance of strategy in SEO and how it can be a fun and rewarding process. They also explore the changes in the SEO industry over the years, particularly with the rise of AI. Bear shares a success story of helping an...

In this episode, we chat with Nick Kuhne about his journey from coding apps to leading product management. Nick got into tech when the App Store first launched, quickly becoming a go-to guy for iOS app development. But he didn’t stop there. Realizing the big picture was about making apps that people love to use, he shifted gears into product management. Nick believes in making sure everyone on the...

Craig Andrews, the founder of Allies for Me, shares his near-death experience and how it transformed his worldview and relationships. He discusses the power of trust in sales and introduces the First Time Offer (FTO) methodology, which aims to change the way people feel about a company and build trust faster. Craig provides examples of FTOs in various industries and highlights the importance of un...

Are you struggling with low email deliverability? Want to learn insider tactics from an email wizard? In this video, Nicolas Toper shares his top tips on how to get your emails past spam filters and into your subscribers' inboxes. Plus, he'll teach you how to improve your email testing strategies and create quality content that will engage your audience. Don't miss out on this valuable information...

Steve Westfield, an AI guru and founder of leans.ai, shares his journey into the world of betting and how he developed an algorithm to beat the scammers in the sports handicapping industry. He discusses the challenges of making a living from betting and the importance of taking emotion out of the equation. Steve also explains how his AI algorithm differentiates itself from human handicappers and t...

🌟 Exciting Podcast Release: Explore the Secrets of Media Buying with Robert Brill of Brill Media! 🌟 Ever wondered how the experts make digital advertising look effortless? Our latest episode features Robert Brill, CEO of Brill Media, a visionary in precision advertising. Dive into a discussion on the transformative power of strategic ad placements and data analytics for business growth. 📊📈 Rob...

Join us in this enlightening conversation with Nico Lagan, an expert at the intersection of AI-powered content creation, social media strategy, and sales. Dive into the nuances of NLP (Neuro-Linguistic Programming) and discover how it enhances communication with clients, influencing marketing and sales profoundly. Nico shares his journey from being a sales engineer to an author and content strateg...