From Overlooked to Fully Booked ®

In today's episode I discuss the distinction between an audience and a community and how a real community fosters connections, support, and accountability, which are essential for business growth. The episode is packed with tips on how to spot meaningful community and how to avoid hosts who are just looking for another stripe notification. As a podcast listener I also give you a sneak pre sale pea...

Memberships are everywhere right now. Every coach, consultant and course creator seems to have one. The promise always seems appealing: ongoing support, community, regular content, accountability. But the reality is often very different. In this episode, I'm talking honestly about what's broken in the membership model, what needs to change as we head into 2026, and four critical questions to ask b...

Are free challenges outdated? Absolutely not, but they've evolved dramatically since 2019. After running around a dozen challenges over the years, I can confirm they remain the single most reliable way to bring in brilliant clients and keep those Stripe notifications pinging. Not social media. Not paid ads. Challenges. In this episode, I'm sharing what's changed about challenges since I started ru...

Most business owners think they need more clients to make more money. But what if I told you that's completely backwards? In this episode, I revealing three practical strategies to increase your revenue using the relationships and expertise you already have. No new lead generation required, no complicated funnels, just straightforward approaches that work. I share the conversation starters I use w...

In this episode, I'm sharing the three launching principles which transformed what for a multitude of reasons could have been one of my most difficult launches into one of my most successful. Launching in 2025 works completely differently than it did even a couple of years ago and I'll be going into detail about what is working right now in this episode. My launch succeeded because I'd been quietl...

What does it really take to go from launching your business to being fully booked in just six months? In today's episode, I'm joined by Lydia Hawkridge, a fractional COO who did exactly what so many of us dream about - she launched in January and was fully booked by June. But here's what makes this conversation different: Lydia shares the reality behind those headlines, including making £0 in Janu...

In today's episode, I dive into why in-person events remain one of the most powerful business growth strategies in 2025, even as everyone becomes increasingly obsessed with digital marketing. I explain why real human connections still outperform digital interactions when it comes to building meaningful business relationships, and how to make the most of these opportunities yourself. I reveal the t...

I've been investing heavily in my business this year, and so has today's guest, Matt Hall. So I wanted to sit down with him and ask the practical questions: Where's the money actually going? How do you decide what's worth it? What happens when it doesn't work out? One of Matt's revenue streams is a membership with around 250 members. But it took four years of hovering around 60-70 members before h...

Have you ever taken time away from your business and worried nobody would remember you when you came back? That fear became a reality for today's guest, Sooz Young. In 2020, Sooz Young lost every client except one when COVID hit her thriving tech training business. Then came a cancer diagnosis that kept her offline for two years. When she finally returned, ready to rebuild, she faced a devastating...

Stop creating content. Seriously. The businesses going from overlooked to fully booked aren't creating content at all - they're building something entirely different. This episode reveals why identical businesses doing the exact same marketing activities get completely different results, and it has nothing to do with working harder or posting more. In today's episode I'm sharing the fundamental sh...

Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help yet. In this episode, I reveal why treating your...

Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results. In this episode, I share a simple 5-minute weekly monitoring system that catches 90% of marketing problems before they be...

Something happened to me on Facebook recently that perfectly illustrates everything that's wrong with how people try to convert followers into clients. I received such an awful sales approach that it became the perfect case study for what NOT to do when trying to build genuine business relationships. In this episode, I break down why spammy tactics damage relationships before they even start, and...

You've built your email list, subscribers are flowing in, and you're feeling quite pleased with yourself. Then newsletter day arrives, you sit down to write, and panic sets in: "What do I actually write when I'm not selling anything?" Most business owners fall into one of two deadly traps: sending random tips that feel like filler content, or only emailing during launches (training subscribers to...

You've just spent two hours crafting brilliant content. You research, write, edit, polish, then hit publish with excitement ... and then nothing. Your content disappears while someone else's "random" post gets hundreds of comments. Sound familiar? In this episode, I reveal the psychology behind why some content stops people dead in their tracks while other content quickly becomes invisible. Creati...

Are you tired of creating content that feels like you're starting from scratch every single time? In this episode, I reveal the strategic content batching system that transforms scattered, chaotic posting into connected marketing that builds authority and drives results. I share the exact methodology successful entrepreneurs use to create content that works together instead of competing against it...

Ever wondered why some businesses seem to grow effortlessly while others struggle despite working just as hard? In this episode, I reveal why your marketing might feel like you're starting from scratch every month - and how to change that. I walk you through the three stages every successful business goes through: the frustrating foundation stage where you're doing all the work with little visible...

Are you posting everywhere and getting nowhere? If your Instagram posts get no engagement, your emails go unopened, and your LinkedIn posts are met with silence, you're stuck in scattered marketing - and it's not working. In this episode, I reveal why posting on every platform can actually weaken your authority, as well as draining your energy, and confusing your audience. More importantly, I shar...

Are you stuck in the feast-or-famine marketing cycle? Feeling overwhelmed trying to keep up with what you successful entrepreneurs doing? In this episode, I tackle a question that came up recently during Marketing Mondays: "How do I build a marketing routine that I can actually stick to?" I share why most marketing routines fail (hint: you're comparing your chapter 1 to someone else's chapter 20)...

Struggling with slow audience growth despite consistent posting? You're not alone. In this special bonus episode of our audience growth series, I reveal 10 simple but powerful changes you can make TODAY to rapidly multiply your audience growth - no complicated systems or massive budgets required. Discover why trying to attract everyone actually attracts no one, how to create "saveable moments" tha...

Are you exhausted from being the only person doing all the audience building work in your business? In this final episode of our audience growth series I'm sharing how to transition from manual effort to automated systems that attract, engage, and convert your ideal clients even when you're not actively working on your business. The entrepreneurs who achieve sustainable long-term audience growth a...

Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it. In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approa...

Are you creating content that gets loads of engagement but struggles to convert viewers into followers and customers? You're not alone! After working with hundreds of entrepreneurs, I've discovered there's a massive difference between content that simply entertains and content that actually grows your business. In this week's episode, I'm sharing my updated content framework that's working brillia...

Are you tired of shouting into the void? Creating content consistently, using trending techniques, yet watching your audience growth completely plateau while competitors effortlessly attract hundreds of new followers monthly? You're not alone, and you're not doing anything wrong. The problem is that most audience growth advice treats symptoms rather than addressing the foundational issues that dri...

In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold. If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on emai...