From Nothing to Profit

Today, Matt and Kia, talk about how to communicate your value to your potential clients. Kia suggests starting with yourself. Reflect on why you value photography. To Kia, it’s a matter of life and death. Photographers are often the first call when someone loses a loved one. We produce art. Digital files should have a printed counterpart because in the long run, who knows if the digital images wil...

In this episode, Matt tells Kia about something new he’s doing and basically just lets you in on their private conversation. Over the previous 30 days, Matt did (at Sam’s suggestion), Russell Brunson’s 30 day challenge, One Funnel Away. Matt explains what a funnel is and how they work for your business. Everyday Matt would wake up excited to watch the newest video and implement the next step. List...

If you’re a regular listener, you already know some of Matt and Kia’s favorite books, as well as have a long list recommended by all of their guests. In this podcast, listen in to hear their all time top 5 must read books and why. Don’t miss Matt and Kia’s “cliffsnotes” so you know which books you want to read first! And they couldn’t resist mentioning a bunch of other awesome books you’ll want to...

Today’s podcast is with Melanie Anderson, who is constantly teaching and giving back to the industry. She has a retail studio space that is full service, including portrait work, extreme volume and commercial work. Listen in to hear Melanie talk about re-inventing herself every few years and how important that is for the mentality of creatives. She’s fired up about the leadership in education in o...

On this podcast, Kia and Matt interview Shannon Atchley, who is known for her lighting skills. She teaches lighting at the Modern Senior Imagine Conference and is teaching at SYNC next year. Shannon is a photographer in a very small town and says word of mouth is so important. You have to set, and then exceed, expectations. Shannon is fired up about how good people are in our industry and how will...

Matt & Kia interview Chris Scott in this episode. He is based in Colorado Springs and he and his wife specialize in helping shoot and burn photographers transition to in person sales and printing. Chris and his wife started out as shoot and burn photographers and switching to in person sales changed their life. Virtual/remote in person sales is a great solution to not having a sales space or w...

Matt and Brianna originally met at Seniors Ignite and just reconnected at SYNC. Brianna is in Northern California and is most well known for her destination sessions with her high school seniors and her model program. Last year, Brianna brought on 3 associate photographers, to help her photograph her hundreds of clients and bridge the gap between tweens and seniors. Brianna’s favorite part of her...

Matt’s pumped to interview Molly of Boudie Shorts with Kia on this episode of, From Nothing to Profit. To make a long story short: Molly started with photographing weddings, had a client request a boudoir session, she fell in love and switched to boudoir photography full time, and now teaches boudoir; referring her client inquiries to her certified students.  Don’t miss how Molly uses Faceboo...

Matt’s last interview from SYNC is with Carla Lynn and you need to listen to this one! Carla is bilingual and hearing impaired. She is from Bolivia and came to the US (Nashville, TN) at 18 years old with her new son. She worked 3 jobs and met her husband at one of them. You DO NOT want to miss Carla’s inspirational story. Carla photographs 140 seniors a year and is bummed the rules don’t allow her...

Another incredible podcast from SYNC with Matt and Nate Peterson. Nate is a photographer in Wisconsin, with his home, wife, and french bulldog in the same commercial building as his studio. Nate is also a speaker, teaching about business mostly. You don’t want to miss Nate’s hockey reflection trick. Nate tells us about his all inclusive album collection that works so well with his senior clients....

Matt interviews Jessica Robertson while at SYNC 2019. Her first career was a high school teacher, which is something Matt and Jessica have in common. They both loved working with that age group and still do. And they both love teaching (and learning), which is why they love to share what they know with the industry. Storytelling and collaborating with clients is what is working for Jessica. Listen...

Another awesome podcast from SYNC! Matt interviews Dan Frievalt, of Frievalt Photography. He photographs 40 seniors a year these days to make sure he and his clients are getting to do what they want. Listen in to hear how Dan found his sweet spot in terms of session fees, average order, and number of clients. He sat down and really hashed out who he really wanted to work with, down to what movies...

On this episode, Matt interviews David Beckham, while they attend and teach at SYNC. David talks about his senior focus and how he wants people to look at his work and ask, how did he light that? David talks about posting his best work, always. David gets fired up and is excited about new photographers wanting to give and meet new people and how fast they’re growing their social media following. L...

This is a podcast episode you definitely want to hear! Matt and Kia interview True Moua, who is a photographer and educator, based in Wisconsin. She shoots only natural light and has a love for Iceland. You don’t want to miss True’s “all seasons session” and how she does that. You also want to listen in to why she doesn’t do a model program anymore and still does a destination session every year....

Matt & Kia discuss high school senior model programs on this episode of the podcast. They compare the way they each do their programs and how they’ve changed the programs over the years. Seniors are busy these days and want to be part of something fun. Kia talks about making it as easy and simple and as stress-free as possible. Kia shoots with a wider lens for her fun mini sessions so the seni...

Leslie Kerrigan is the creator of Seniorologie and also has her own podcast. Leslie has run her own senior portrait studio for 10 years and started Seniorologie to educate herself and also share what she is learning. Conference 12, put on by Seniorologie, is in Nashville this year. You don’t want to miss this podcast episode! Listen in to hear what is working for Leslie these days in her business...

Today, Matt interviews Sam Marvin Photography, while in Idaho speaking at their convention. Sam is an amazing high school senior photographer in Boise, Idaho. Sam is all about encouraging self confidence and self worth. You don’t want to miss what is working for Sam in his business and how he uses his model program. Sam talks about change and how senior clients are literally different every year....

In this episode, Kia interviews Allison Tyler Jones (http://atjphoto.com), all by herself, while Matt teaches at PPA Idaho. This is Allison’s first podcast, but she’s a veteran speaker and has been a photographer for 14 years. Kia was blown away the first time she heard Allison teach. Allison says her photography business was never just for fun, it has always been to support her family. She shoots...

This is an episode you do not want to miss. Gary Box is on the podcast today. Kia has known Gary since the first conference she attended. Gary is starting his 30th year of being a full time professional photographer. Matt says Gary’s Facebook group (link?) is the best photographer FB group. Gary thinks basic lighting fundamentals is missing from the education world. Gary is excited about the new t...

You don’t want to miss this podcast! Matt is teaching at PPA Idaho in Boise, so he bounces ideas off of and asks for Kia’s perspective on social media so get prepared for his program. They start with goals, like brand awareness and how you measure that. Matt runs Facebook and Instagram ads to current customers, in addition to new potential and repeat customers. Listen in to find out how and why. M...

Ready to shake things up? Today, Matt and Kia interview Grant Andrew, Matt’s friend and business coach. Listen in to hear them talk about how important the message is you’re putting out to your ideal client. The person running the business, is the message. Who are you, what do you have to offer, what do you love? Then, who does that work for? Who are you excited to work with and photograph? Grant...

On this episode, Kia and Matt talk about social media strategies, specifically Instagram. Businesses are more accepted on Instagram than on other platforms. They talk about finding the best platform to connect with your clients. Kia did an experiment comparing results from a print catalog versus an Instagram ad. 59% of internet users use Instagram and 80% of those follow businesses. The aesthetic...

You don’t want to miss this podcast when Kia and Matt interview Teri Fode (@terifode)! Teri has been a professional photographer for 15 years. She also owns and operates Voice Your Brand. Teri specializes in photographing seniors and their families. What’s working great for Teri now is telling the story of her brand on her Instagram stories and going deeper than just sharing behind the scenes. Ter...

On today’s episode of From Nothing to Profit, Kia and Matt talk about money. Listeners wanted to know how to choose what to sell and how to price those things, what to spend money on and what not too, and more, so Matt and Kia answer those questions in this podcast. Kia is always looking for new ways to hang client’s images on their walls, like super ornate frames or acrylics. Matt is always testi...

Make sure you listen in, as on this podcast, Matt interviews Everardo Keeme, who is a certified professional photographer and also a professional snorer. Everardo got into photography on accident. He was working a corporate job, loved it, won a trip to Greece and didn’t have a camera. Since he didn’t have any pictures from that trip, he bought a camera, started photographing cycling events, applie...