From Better Half to Boss Photography Podcast

Send us Fan Mail Have you ever sat down to price your photography and create packages and realized it’s a lot harder than you thought it’d be? If so, you’re not alone! A lot of photographers feel this way.     In this episode, I’m going to share the whole process to pricing your packages, step by step, so it will become as simple & familiar as adjusting your camera settings.  We’ll talk about...

Send us Fan Mail Ever felt like your beautiful images should be getting more bookings, but somehow they're just not coming in? It might not be your photography skills, but rather, it's your website that's losing you clients! Today, I’m sharing 10 website mistakes that are likely keeping potential clients from hitting that 'Book Now' button. Now let me tell you, this is not...

Send us Fan Mail When your ideal client is searching Google for a photographer - how can you be one of the top results? In this episode I’m showing you exactly how to show up on Google as a photographer! Take the guesswork out of blogging. Join the Content Club for Photographers and get pre-written blog posts every month that you can customize to fit your brand and voice. Did this episode spark an...

Send us Fan Mail I'm pretty sure a lot of us have a love-hate relationship when it comes to Instagram reels, right? But I've learned a lot over the last six months about Instagram reels and how to maximize them for your photography business so that you can reach the right followers. So in this episode, I am going to share with you a lot of the myths around Instagram reels, a lot of the m...

Send us Fan Mail If you and I sat down at a coffee shop and I said, “How's it going with your blog?” What would you say? Maybe you'd say something like, “I know I should be blogging, but I'm not doing it consistently,” or even, “I'm blogging, but it seems like no one cares and no one is reading it.”  If those would be your answers, pull up a chair, friend, because today, we&apo...

Send us Fan Mail Do you feel like you're wasting your time on social media because it seems like no one is seeing your posts or engaging with them? I spent the last 30 days in an intense social media experiment, and today I am bringing you the results, so that you can get more visibility for your photography business.  In this episode today, I am sharing what's working on Instagram right...

Send us Fan Mail Have you ever wondered how to get started in birth photography if you live in an area where people don't know what birth photography is? Or maybe you are interested in birth photography, but you have no idea how to use your camera in manual mode, or maybe you want to get started in birth photography, but you're like, “How do I even find clients that are willing to pay a...

Send us Fan Mail Have you heard the buzz about ChatGPT, but you’re not sure how to use it effectively in your photography business? Or maybe you’ve played around with it but you’re looking for fresh ideas to implement to get more of your time back using this tool?  I’ve got you friend!  I’ve spent the last year learning all about how to use AI and the last 6 months deep diving into ChatGPT specifi...

Send us Fan Mail We hear photography educators all the time talking about how to “show the value” so clients don’t just book you based on price alone - but WHAT exactly does that mean? In this episode I’m going to share 7 specific ways you can show the value of what you offer so your potential clients aren’t so worried about your prices. Past Episode to Listen To: Episode 137: Here is How to Attra...

Send us Fan Mail It's the moment you've been waiting for: you get an inquiry for a photography session, and you're ready to jump at the chance. But after pouring your heart and soul into your response, you hear nothing in return. If this sounds familiar, don't fret - you're not alone!  In this episode, I’m going to share my top tips for auditing your photography inquiry re...

Send us Fan Mail In need of a SERIOUS dose of inspiration? This week, I had the privilege to interview one of my students in Marketing School for Photographers, Ashley McClintock. Can't wait for you to hear about how she replaced her nursing income with photography and is now hitting 10K a month every single month. And get this - her business grew primarily in 2020! We're talking about t...

Send us Fan Mail Does editing photos drain your energy? Does it feel like this never-ending task that lives on your to-do list forever? It totally used to feel that way for me too. It can be really tough to balance the time and energy that it takes to edit the photos while also running a business, marketing your business, giving great customer service and being a mom. So in this episode, I'm...

Send us Fan Mail Are you considering investing a lot of money into education for your business? But maybe you’re hesitant because you're not sure what to expect? Well, in this episode, I'm going to spill all the juicy details about my $25,000 mastermind experience, the good, the bad, and the lessons learned along the way. Get ready to discover the secrets of investing in your business an...

Send us Fan Mail I’m willing to bet you’re here listening to this podcast because you want to grow your photography business right? But maybe you’re feeling discouraged or uninspired right now because you're not seeing the results you want. You feel like you’re doing everything you can and you’re just not seeing the traction, the bookings, or the revenue you were hoping for by now.    If that...

Send us Fan Mail When someone visits your Instagram profile, it only takes them a few seconds to decide whether or not they want to follow you. But what do they want to see to know if you are follow-worthy? What do you need to show them? In this episode, I will be sharing the SOLUTION so you could effectively target your ideal client in social media! Has this episode been helpful to you? Let us kn...

Send us Fan Mail Do you want to stop procrastinating and start making progress in your business, in your marketing and in your studio but don't know how? In this episode, I'm taking you behind-the-scenes to a hot seat with one of my marketing school students. We are talking about how to stay consistent in your marketing so that YOU can stay fully booked with ideal clients. Batch 1 week o...

Send us Fan Mail Do you currently offer mini sessions in your photography business? Whether you're a mini session pro or you've launched them a few times without much success, today we're going to talk about if you should offer minis as a luxury photographer. We're also digging into common mistakes photographers make with mini sessions that make them less profitable and how to...

Send us Fan Mail “Before you do anything related to marketing, you have to identify your ideal client.” We've all heard this before, right? And maybe when some of you heard me say that, you rolled your eyes or you sighed, or maybe even you clicked off of this episode and you're not even hearing the rest of this. The truth is we know it's important to know who your ideal client is so...

Send us Fan Mail Have you ever had a couple arguing during the session or have you experienced getting ghosted by a client during your schedules session with them? How about having a client that's too relaxed and causes delays in your session? These are some of the things that we will be talking about in this episode of our series, Help! My Client Said THIS – What Should I Do? Lydia and I wil...

Send us Fan Mail Have you ever wondered what it would look like to follow around a six-figure entrepreneur for one day and just see what they're doing? What are their habits? What are the things that they're thinking about? How are they making decisions? Well, friend, if that's you, you're in luck because I have an incredible episode here today with my friend Kyleigh Banks talk...

Send us Fan Mail Have you ever wondered how to keep working with your birth and newborn photography clients long term as their baby grows up? In this episode I’m sharing the specific ways I designed my baby plan package to be a no-brainer for clients. You’ll learn how to be a specialist in newborn or birth photography and still offer a baby plan, how to structure your baby plan, what to include, A...

Send us Fan Mail Have you ever wondered why some photographers seem to effortlessly attract clients while others struggle to book a single shoot? The answer may lie in something you never thought to consider - your invisible branding. If you’ve never heard this term before - I’m pretty sure that’s because I made it up. I’m going to dig into what invisible branding is and how to make it work for yo...

Send us Fan Mail Would you still show up in a shoot when the client signed the contract but did not pay the deposit? How would you handle wild toddlers who wouldn't sit still when you're posing them? Would you reshoot or refund a client who wasn't satisfied with the photos you delivered? These are some of the things that we will be talking about in this episode of our series, Help!...

Send us Fan Mail Are you struggling to come up with topics to blog about? You are NOT alone my friend. In this episode, I'm going to show you my specific process of coming up with content ideas for your blog so you can build trust and rapport with your ideal client. If you have a goal to book more clients this year and need help doing it - this episode is for you! Episode Highlights: 01:16 -...

Send us Fan Mail Are you doing everything you can to get more inquiries for your photography business? If you're looking for ways to get more inquiries in the next 24 hours without discounting your services, there are actually a few easy things you can do TODAY that will help you get more inquiries in 24 hours without discounting! Here are the highlights of this episode! 04:18 – The Problem w...