Shiva Manjunath
From A to B
Conversations with interesting people across the digital marketing spectrum about all things experimentation.
Be sure to visit the podcast's website and support the creator: www.linkedin.com
Author
Shiva Manjunath
Category
Podcast website
Latest episode
Oct 7, 2026
Where to listen?
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Android almost 10M downloads · 4.8 rating
iOS soon
Episodes
Are Multi-Armed Bandits the Next Thing to "Kill CRO" ? 28.05.2023 25:29
Many are talking about multi-armed bandits (MAB) killing CRO - is there truth to that? The answer: it depends! In this episode, Tracy and Shiva discuss: 00:00 Intro 03:04 What are MABs? 04:45 Are MABs “real” tests? 06:23 Why do people find MABs so sexy? 09:15 When you should (and shouldn’t) run a MAB 13:58 How to validate your MAB results 16:41 LinkedIn post of the week The LinkedIn post of the we...
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