Friends with Business Benefits

Mailing lists have been at the forefront of our minds as we both (finally) launch our own newsletters. In this episode we dive into the subject together, exploring the role of email marketing in our respective businesses. We ask why mailing lists are important and how they can work as part of a broader content ecosystem. We discuss our plans for our own mailing lists and chat about potential chall...

In this episode, we discuss a hot topic - visibility. We start by chatting about how we show up online and ensure we’re visible, as well as what we struggle with in relation to this. We dive into the differences between introverts and extroverts, discussing which label we most identify with. Franky shares her struggles with networking despite being an extrovert and we go off on a tangent about sma...

In today’s episode, we discuss blogging and the key role it’s played in our careers so far. As well as sharing how we got started, we discuss what blogging looks like for us now.   Touching on SEO and content planning, we talk about blogging for business, describing how posts can function as part of a broader content ecosystem. As business owners who started out as hobby bloggers, we also describe...

We kick-off season 2 with an in-depth chat about productivity, asking why something so simple often feels so hard. As well as sharing things that impact our productivity in positive and negative ways, we discuss the relationship between productivity and creativity. We also chat about the powerful link between our ability to be productive and feelings of self-worth. Franky shares her philosophy on...

In the final episode of the season, we spend some time reviewing the first 3 months of 2019. Echoing our real-life co-mentoring sessions, we reflect on the goals we discussed back in January and share our progress so far. We talk about our words for the year, how they’ve been showing up for us, and where we’d like them to take us next. We also discuss how we’re feeling as we head into spring and s...

In this episode, we’re talking about growth, what it looks like, and whether it’s something that motivates us. We reflect on the different seasons of business we’re currently in. Charlie talks about growing hers alongside growing a family and Franky describes reaching a tipping point and having to consciously think about growth for the first time. We also discuss why growth can be scary. Finally,...

In an episode dedicated to podcasts, we’re chatting about how we first discovered the medium and how our listening habits have changed over the years. Discussing the rise of creative business podcasts, we explain why we wanted to start our own. Charlie explains how we make Friends With Business Benefits and what she’s learned from the process. We also chat about podcasts as content marketing and s...

In this episode, we’re discussing a topic that’s very close to our hearts - self-care. We share what self-care means to us personally and what it looks like in our lives and in our businesses. After a period of burnout and poor health, Franky describes how self-care now helps her cope with chronic illness. Charlie chats about prioritising self-care from the beginning of her freelance career, havin...

In this episode, we’re chatting about services and offerings. Charlie has been getting to grips with her new creative mentoring packages and trying to figure out exactly what she’s selling. Franky shares her experience of writing multiple sales pages for numerous clients and outlines the questions she takes business owners through when she’s developing their copy. We talk about avoiding the compar...

Fueled by a few glasses of prosecco, we’re discussing workshops as Franky celebrates selling out The Wedding Sessions in one day. Sharing her experience of organising 3 in-person workshops, she compares what it feels like to sell out, and what it feels like when you don’t. We discuss how we define, share and perceive success on social media and Charlie shares her experience of having to cancel an...

In this episode, we chat about different ways of finding new clients and winning their business. Charlie talks about the beginning of her freelance career, the power of word-of-mouth marketing, and the importance of existing ‘real life’ connections. We discuss incidental networking, community building, and why we think it’s vital to keep voicing what you do, either online or in-person. We also cov...

What happens to your creativity when you build a business off the back of it? In this episode, we discuss why Franky’s been struggling to make time for creativity beyond the realms of paid work, and Charlie talks about managing to find time to be creative after becoming a mum. We also discuss what it means to live a creative life, and how redefining what creativity looks like can help us make more...

Curious about how we got started as creative business owners? Wondering what we did before we went freelance? In this episode, we interview each other, sharing details of our careers so far to give future conversations a little more context. Franky details her journey from high school dropout to freelance writer via a brief career in retail and a return to education with kids in tow. She also desc...

In this episode, we’re talking you through the simple planning process we use to start a brand new year in our creative businesses. Charlie explains why she’s raring to go while Franky describes her slow start to 2019. As well as sharing the questions we ask ourselves to reflect on the previous year, we discuss different types of goals - from big picture business bucket lists and scary financial t...

In this mini-episode, we’re sharing our businesses and personal highlights of 2018.  We discuss how making time for creativity has been important to Charlie in her first full year of motherhood and Franky tells us how much she enjoyed running The Wedding Session workshops during 2018. Both of our personal highlights involve family travels. Charlie reminisces about taking her baby to his first musi...

Is the pen mightier than the keyboard?! In this episode, we have a friendly debate about the merits of analogue vs digital when it comes to systems and processes. As we discuss the day-to-day running of our respective businesses, Franky declares her love for paper and real ink while Charlie sings the praises of shared calendars and Trello boards. We’d love to hear your opinion on the matter… Links...

In this episode, we chat about everyone’s favourite social media platform - Instagram! We discuss how we got started on the app, how we use it now, and where it sits within our businesses. Charlie shares how she uses Instagram as a creative outlet, how the platform was the catalyst for becoming self-employed, and how talking to camera stresses her out. On the other hand, Franky explains why she’s...

In this episode, we share our morning routines. Despite our very different family situations, we have a lot in common when it comes to how we like to start our days. We discuss how and why we try to make time for things like journaling, reading and meditation, as well as delving into the benefits of a screen-free bedroom and how scrolling social media affects us in the mornings. How do you start y...

Money. It’s a topic that comes up over and over again in our co-mentoring meetups. There’s much to discuss around pricing, money mindset, and charging your worth, but in this episode we get specific about our attitudes towards the affordability of our services. Charlie shares how she’s learning not to make assumptions about what her clients can and cannot afford, and Franky reveals a great strateg...

Our first episode is all about co-mentoring - what it is, how it works, and why finding a co-mentor might be the best business decision you’ll ever make! We share how we came to co-mentor each other and why our monthly meetups have provided the support and accountability we were craving in our working lives. You’ll also hear our tips and advice to help you go about finding your own co-mentor. Link...

Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the south-west of England. Friends With Business Benefits is a podcast for creatives who crave connection, understanding and support. Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor, Charlie helps c...