Friends with Benefits

Send us Fan Mail Relationships Matter: Whether it's within your own organization or with external partners, maintaining strong relationships is the holy grail to success. Justin Gray points out that threading relationships across the entire organization is key to building a successful org. If you want to be effective, you need to master curiosity and communication. Justin highlights that ther...

Send us Fan Mail How can partner teams and marketing teams work together to genuinely influence hearts and minds? Blake Williams, CEO of Ampfactor, joins us to dive into account-based Marketing (ABM). Instead of the spray-and-pray approach that many marketers take, Blake advocates for a sniper-like targeted approach. You can gain trust and drive results by surrounding your prospects with targeted...

Send us Fan Mail How do you scale partnerships to play with the big players like Salesforce?  Jill Dignan takes us on a journey through the successes she’s had driving traffic through channel relationships. She shares insights on the importance of leading with empathy in partnerships.  Join us as we dive deep into the intricacies of building meaningful relationships, overcoming challenges with par...

Send us Fan Mail How do you prioritize relationships when revenue is so important? Vaughn Mordecai of Mindmatrix says it’s a paradox. If you focus only on revenue, you won’t have any. Vaughn shares a story about stepping in and mending a relationship that was about to go south—it ended up gaining him a huge boost in his job title. When you prioritize relationships, focus on authenticity, and solve...

Send us Fan Mail It's conference season! This is our FIRST "short" and we're diving in with our first repeat guest - Mike Davis, CRO or Invisory!  In this episode, we talk with Mike (an expert Dreamforce attendee) on how to get the most out of your time on the ground at Salesforce's biggest conference of the year. While we are talking Dreamforce, the tips shared can and sh...

Send us Fan Mail Sam and Yarby switch it up a bit this episode! On this episode, Yarby interviews Sam, asking all the hard-hitting questions. Sam is the SVP of Partnerships at PFL.com, working in the Salesforce ecosystem. Sam dives into what it was like when she first started working in partnerships, partner marketing, and using a crawl, walk, run approach. Sam and Yarby also discuss their marriag...

Send us Fan Mail Adrienne Coburn, Director, Global Partner Programs at Oyster, joins the show to discuss her approach to professional relationships, understanding your own strengths, and balancing work and life. Adrienne gets specific about a team building experience that helped her understand what she uniquely brings to the table (hint: it involved a jungle gym.) She discusses how her time workin...

Send us Fan Mail Sangram Vajre, CEO at GTM Partners, shares his experiences being an entrepreneur, husband and father. He gets vulnerable about struggles he’s had along the way and gives valuable insights to those looking to set appropriate boundaries and expectations around their work. Sangram shares his views on partnerships and GTM strategies. At the core of his perspective, he emphasizes the i...

Send us Fan Mail Charles Crnoevich, SVP of Business Development and Partnerships at Bombora, joins the show to discuss his partnerships career. From conversations with customers to starting with empathy, Charles shares his perspective based on nearly 9 years at Bombora. Charles, Sam, and Yarby dive into OEM resale relationships, the importance of community, and understanding how to execute proper...

Send us Fan Mail Chris Samila, Co-Founder and Chief Partner Officer at Partnership Leaders, joins the show to discuss his perspective on partnerships, what he’s learned running Partnership Leaders, and advice for partnership professionals looking to grow their careers. He shares tips for creating a great partner experience, which can increase the surface area through which you can create value for...

Send us Fan Mail Cory Snyder, VP of Partnerships at Sendoso, joins the show to talk sales, partnerships, balancing work and life, and showing up for the people you care about. He reveals how he got his start in partnerships and what he’s seen change over the course of his career. On the work life balance side of things, he unpacks how difficult it can be for men to be vulnerable and truly open up...

Send us Fan Mail Mason Cosby, Director of Demand Generation at Sales Assembly, joins the show to discuss his mindset when it comes to building business relationships as a marketer. He shares his strategy for content creation and what motivates him in his career. He emphasizes the importance of being authentic throughout everything that you do.

Send us Fan Mail Mike Stocker, VP of Partnerships at CallRail, joins the show to discuss securing internal buy-in, nearbound efforts, the importance of having a mission statement for the partnerships department, and more. He shares about his recent lay-off, and his networking efforts that led to a new job that was a great fit for him. He also gives advice for those seeking mentorship, including de...

Send us Fan Mail Michelle Ragusa-McBain, Vice President of North American Channels, and Jay McBain, Chief Analyst at Canalys, join the show to discuss how they build relationships, whether that be at work or in a personal setting. They share how they set goals in their marriage, whether that be surrounding family, travel, or business. They also divulge strategies for narrowing your focus and showi...

Send us Fan Mail Rob Rebholz, CEO of Superglue, joins the show to discuss his background in partnerships, how Superglue can help you focus on the tasks that matter as a partner manager, and scaling partnership efforts with consistency and focus. Rob speaks to how AI can be leveraged in partner roles. Rob, Sam, and Yarby geek out over their shared experience in direct mail.

Send us Fan Mail Mike Davis, CRO at InVisory, discusses his experiences partnering in the Salesforce ecosystem and learning how to build key relationships. Mike emphasizes the importance of gathering data around your partnerships motions. Mike talks about working with ISV’s, refining a better together story, and when to engage with sales engineers, AE’s, and other roles at Salesforce in various si...

Send us Fan Mail Jill Rowley, GTM Advisor and LP at Stage 2 Capitol and advisor to many B2B SaaS companies, joins the show. She discusses how partnerships have grown her career as a revenue leader. Known as the queen of social selling, Jill has been a category creator. As employee #13 at Eloqua, she leveraged social selling to help build the marketing automation space. She discusses her approach t...

Send us Fan Mail Justin Keller, Vice President of Revenue Marketing at Drift, joins the show to talk partner marketing. He emphasizes the power of being willing to get fired for your ideas, and mentions an ABM-based video game he helped create with partners.  Tune in for Justin’s partner engagement strategies.

Send us Fan Mail Elliot Smith, Head of Partnerships at 6sense, talks partner strategy, recruitment, and incentivization.  6sense has a narrow partner focus, which, as Elliot says, is part of their aim to the central nervous system powering their customers’ revtech efforts.

Send us Fan Mail Welcome to Friends With Benefits, a business podcast about revenue-generating partnerships! We’re Sam and Jason, two partnerships aficionados and outdoor enthusiasts, as well as being a married couple. We love building purposeful relationships. We can’t wait to talk to everyone from influencer marketing pros, to sports partnerships experts, to kick-ass CRO’s, and even maybe a few...