Fresh Ears

As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media. In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the im...

One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew. The first series of Unearthed explored how Kew’s scientists have helped solve crimes from curry-based murders to international trafficking. Series two was subtitled ‘Journey...

We have teamed up with Kinda Studios - a specialist team who apply neuroscience research to creative projects - to enlighten us on the relationships between podcasts and our listener’s brains and how brands can make use of audio most effectively. In the final of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda Studios, to...

We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful. In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information throug...

Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort. In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Kather...

Investing For Ocean Impact sees Dorothée Herr – manager of the IUCN’s Blue Natural Capital Financing Facility – explore the reasons to invest in the ocean by talking to leading experts, global policymakers, and investment movers and shakers. The podcast also dives into real life, from seaweed farms to marine protected areas, and shows how these are projects that investors can indeed get behind. It...

Kleinwort Hambros makes two podcasts with Fresh Air: The Wealth Chat, and The Entrepreneurs’ Chat. The former sees Fahad Kamal, Chief Market Strategist at Kleinwort Hambros, dive into the world of wealth with brilliant speakers, discussing everything from responsible investment to tech, geopolitics to retirement planning. On the other hand, The Entrepreneurs’ Chat focuses more on stories: James Hu...

The Clean Energy Revolution, presented by Helen Skelton, is a podcast that’s the definition of forward-thinking. National Grid supplies energy to homes across the UK and the Northeast United States. They proposed this podcast as a definitive guide to the net zero energy transition. Helen unpacks the jargon and meets inspiring people who are using tech, science and smart thinking to help tackle cli...

Fresh Air were delighted to spend two days at The Podcast Show, Europe’s breakthrough event for the podcasting community. The industry is booming post-lockdown, and so this was a great opportunity to reunite with old friends, make some new ones, and get them on Fresh Ears. Producer Izzie Clarke took the opportunity to meet with a wide range of attendees and get their takes on the current state of...

Fresh Air is growing quickly. So in this special episode, we wanted to take the opportunity to introduce you to each and every team member. The Fresh Air team cover a wide range of topics here, from approaches to storytelling, to favourite social media assets, and everything in between. We lift the lid on everything that makes Europe’s leading branded podcast company tick. See omnystudio.com...

Proof In Trial is a podcast made with Hogan Lovells and Northam Media, shining a light on HL's trial lawyers as they share their most high-profile and dramatic cases. It was crucial that Proof In Trial humanise a profession that is often incorrectly seen as cold and calculated. In this Fresh Ears episode, we chat to Carolin Sagawa, (Director of Marketing and Business Development, Hogan Lovells), J...

Mortgage Insider is a podcast made with Barclays, for mortgage brokers across the UK. The mortgage industry has had an unpredictable journey through the pandemic, with brokers having to move quickly to help their clients achieve their goals within an ever-changing market. The podcast sees Barclays business development managers Claire MacPhail and Tony Rimmer chat with experts on a broad range of s...

So, what is Twitter Spaces? What should you use it for? What are the things to avoid, and how can brands get involved?    To start answering these questions, we chat with Julia White, Senior Partnerships Manager at Twitter and explore viral moments, brilliant examples of how brands have used it, and how you make it part of your podcasting strategy.  See omnystudio.com/listener for p...

The Global Safety Podcast opens listeners’ eyes to the colossal safety challenges we face today. Presented by Tom Heap, this series for Lloyd’s Register Foundation aims to investigate the biggest safety issues facing the planet. The podcast is one of Lloyd's Register Foundation’s key assets in their mission to ‘engineer a safer world’. It’s crucial that it commu...

‘Life On The Lines’ is a Greater Anglia podcast that invites listeners to take an audible journey among majestic coastlines, phenomenal wildlife, breathtaking cathedral cities and magical market towns. Along the way, Katharine Kerr – the podcast’s presenter and producer – meets the people that make these Greater Anglia locations such unique and special places. This ch...

'Call of the Wild' is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice.  There's a complex format involving famous names, WWF experts and people on the front line of climate change. All with the objective of giving our young listeners some clear actions they...

Fresh Air Production and Pacific Content are delighted to announce a new global partnership in response to brands’ demand for podcasts that speak to global audiences. Neil Cowling of Fresh Air & Steve Pratt of Pacific Content discuss the partnerhsip, what it means for clients and the future of podcasting. This is a short audio press-release - an excerpt from the full conversation 'Buildi...

Vancouver-based Pacific Content are a leading podcast services company, helping some of the world’s biggest brands create and promote compelling audio stories. Just like Fresh Air, they’re all about partnering with brands to tell stories that audiences love listening to. So it only felt natural that as the two leading podcast consulting companies in our own continents - Europe and Nort...

In 2018, Legal & General started discussing how to encourage their customers to reconsider what ‘retirement’ meant to them. From this, Rewirement was born – a podcast which sees Angellica Bell chatting to retirees about how they’ve been enjoying their retirement, how they prepared financially and what their expectations of retirement were. Rewirement sets out to surpris...

Hitachi have over 300,000 employees globally, so it’s crucial that they take imaginative and engaging approaches to their internal comms. From this need to engage with their huge workforce, People of Hitachi was born – a series which sees Emily Seaton-Potter meet Hitachi employees from across the business to understand more about Hitachi’s approach to sustainability, from be...

With more and more people stuck at home as a result of lockdown, Velux saw an increased interest in home improvement and air quality. In answer to this, they created Home, Improved, a podcast showcasing the positive impact of their designs on light, fresh air – and property value! The series set out to inspire listeners to undertake their own exciting projects. Home, Improved had an internat...

How do you engage with to two very distinct, but different audiences ... in a single series? That’s the challenge that ABB’s Robotics & Discrete Automation division set us. They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene. ABB’s business is #2 globally, with a #1 position in robotics in the important, high-growth...

In the final episode of this Fresh Ears bonus season, we discuss perhaps the most important stage of podcast production – how to measure success. By creating goals for your podcast, you can then promote your work in a way that targets those goals head on. We hear from Martin Loat (Dog N’ Bone), Steph Mylchreest (Allianz), Alison Jackson-Carter (Slater & Gordon), Dan Stainsby (AWA),...

As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. In this episode, we discuss the merits of different approaches to choosing the right presenter - the embodiment of your brand in podcast form. We hear insights from Lauren Boothman (AQA), Lucy Donoughue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (...

As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. A good format is key to drawing listeners to your podcast, and retaining them. In our second bonus episode, we explore the different approaches used for some of our podcasts.  We hear from Lucy Donnahue (Happiful), Pau Bartoli (Unilever), Charlie Greenwo...