Frequency with Rick Jordan

Had Andrea Marcellus on the show today. Fitness superwoman who's been crushing it for 34 years. Still looks incredible. More importantly. She gets it. Most fitness advice is complete bullshit. Designed for people who have all day to squeeze almond milk and meal prep. That's not you. That's not me either. Andrea works with high achievers. CEOs. Executives. People who actually have lives and respons...

Listen up. I'm gonna give you some real talk today about something that's been eating at me. About how you handle your bad days. About the people who believe in you. And about the obligation you have to show up. Yeah I have bad days too. Days where I don't want to get out of bed at 6 AM. Days where I walk into my office and just don't feel like getting shit done. You know what I'm talking about be...

This episode is different because Benjamin Netter gets it. This dude went from fashion to fintech to cybersecurity. Not because he planned it that way. Because he saw problems that needed solving. Benjamin founded Riot after running a fintech company handling hundreds of millions of euros. While he was spending massive money protecting complex systems, one employee clicked the wrong email. Changed...

Millennials think they need a million dollars a year just to feel rich. And honestly? They're not wrong. With inflation crushing everything and home prices through the roof, a million a year is becoming the new baseline for financial freedom. I didn't start as a multi-millionaire twelve years ago. Had to learn this stuff the hard way. But here's what I discovered by studying other self-made millio...

This woman is absolutely incredible. Lindsey Graham - The Patriot Barbie - is back for her third time on ALL IN. That makes her my only three-time guest ever. And there's a damn good reason for that. Two years ago Lindsey was running a successful salon in Oregon with 25 stylists. Living her dream. Building her business. Then she made one decision that changed everything. She reopened during the lo...

You're drowning in problems right now. I get it. Your desk looks like a war zone. Your mind's spinning in ten different directions. You feel like you're getting pulled everywhere and accomplishing nothing. Here's what's happening. You're trying to solve all your problems at once. That's why you're stuck. That's why nothing gets done. When you try to handle everything simultaneously you solve absol...

I sat down with Kris Dehnert, founder of Dugout Mugs and the man behind MLB's fastest-growing licensee. This conversation hits different. Kris shared his journey from getting fired from nearly every job to building a $30 million company selling mugs made from baseball bat barrels. What struck me most was his near-death experience with a ruptured appendix that completely transformed his mindset abo...

Take a good look at who you are today because this isn't who you were 5 years ago. Be grateful for that change even if you think your life is worse right now. You've gained wisdom. You've grown. You've learned things that are shaping your decisions today. But who are you going to be 5 years from now? That's what we're diving into. I'm sharing the five critical things that are actively shaping your...

This episode is one of the most honest and inspiring conversations I’ve ever had. My guest, David Wood, went from calculating risk for Fortune 100 companies to taking real risks himself—like acting in Dracula, pitching his heroes, and owning the stage despite anxiety and a fractured spine. We talk about the power of deliberate discomfort , and why choosing to be uncomfortable might be the best mov...

In this episode of ALL IN, I dive deep into the five most common regrets people experience at the end of their lives and how you can avoid them today. I explore why living true to yourself matters more than meeting others' expectations and why "working too hard" isn't really about work—it's about missing important moments with the people who matter. I share my personal experiences, including turni...

In this episode, I sat down with Kevin Palmary from Next Level University who's done over 800 episodes of his show. Kevin shared his incredible journey from rock bottom to podcast success. Despite having the car, the body, the model girlfriend, and money in the bank at 25, Kevin was empty inside - depressed, anxious, and insecure. His wake-up call came when he found himself on the edge of a hotel...

You want to skyrocket your sales? Listen up. Today I'm dropping the greatest sales hack of all time. I learned this at McDonald's when I was 15 years old working the drive-thru. The magical phrases? "Would you like fries with that?" and "Would you like to supersize it?" This is about the psychology of the upsell at the exact right moment - immediately after someone has already said yes to a purcha...

Disclaimer: This video was recorded in March of 2022. I had a killer conversation with Christa Hilton, the conservative single mom and entrepreneur behind Drunk Republic. We didn't get political. We got real. Christa started reading the entire CARES Act during COVID when her business consulting for small businesses had to shut down. What she discovered sent her down a rabbit hole of government was...

In this episode, I break down the right ways to support someone who's going through tough times. Most people jump straight to giving advice or trying to fix things, which usually backfires. I share six specific strategies that will actually help someone feel supported rather than minimized or dismissed. From asking the simple question "How can I support you right now?" to avoiding those bullshit p...

  I sat down with keynote speaker, elite athlete, and two-time Big 10 championship winning coach Brandon Burns for a conversation that went deeper than I expected. Brandon shared his journey from a small-town kid in Alabama to walking onto the University of Michigan gymnastics team, getting cut four times in five years, and then becoming a coach for the very team that cut him. We dove into wh...

I'm breaking down the only three rules of success in business today. Forget all those "10 commandments" or "5 steps" to success that other gurus pitch. Rule #1: Focus on quality, not price. When you deliver incredible quality, price becomes secondary in your customers' minds. People will figure out how to pay for something if the quality is worth it. Rule #2: Focus on revenue generation, not costs...

In this epic reunion episode, I brought back one of my earliest guests, Alex Montros, to talk about his journey since selling his company and his current passion for intentional fatherhood. We dive into how Alex and his wife built their business with clear boundaries around their marriage, making a non-negotiable commitment that if the business threatened their relationship, they would cut the bus...

In this episode, I dive into the critical elements of maintaining inner peace during relationship conflicts. I break down why being the first to make a move is so powerful, and how your ego is the only thing standing between you and resolution. It's about having the courage to be the first to apologize (the bravest), the first to forgive (the strongest), and the first to forget (the happiest). The...

In this episode, I dive deep with social media marketing powerhouse Cassie Petrey. She's the brains behind iconic artists' social presence including the Backstreet Boys, Britney Spears, and others. Cassie's journey from 12-year-old fangirl creating a Backstreet Boys newsletter to Forbes 30 Under 30 entrepreneur reveals how authentic passion drives success. We tackle the challenges of celebrity soc...

The pain of staying the same has to get worse than the pain of change. This is truth. This is fact. When you're looking at why you can't change or why you tolerate situations that hurt you, the answer is simple - it doesn't hurt enough yet. Most people see change as this massive painful thing without realizing the pain they're currently in is infinite while the pain of change is temporary. Your ch...

This episode, I sit down with Todd Alt, a 30-year Wall Street veteran who's built a financial empire by buying assets everyone else hates. Todd takes us through his journey from cold-calling Warren Buffett's office at age 11 to now running Alt Alliance with nearly 700 million in assets. We dive deep into what it takes to have the right temperament for investing, why he buys when everyone else is s...

Psychology has a lot to say about how we think and why we do the things we do. In this episode, I dive into powerful psychological principles that can completely change your life when applied. I break down why oversharing drains your power, how taking things personally holds you back, and why your focus determines your reality. Learn why "privacy is power" and how to protect your vision from negat...

What's shakin'? Today we're going ALL IN with Anthony Trucks. This dude's story will blow your mind… From foster care to the NFL to becoming a successful entrepreneur and transformation coach. Anthony got real about his childhood trauma, how he overcame massive identity challenges, and the exact process he uses to help people make lasting change. We go over Anthony's "Identity Shift" method that's...

In this deeply personal episode, I open up about a recent challenging period that tested my mental fortitude while preparing for Reach Out's public offering. For about a month, between mid-February and mid-March, I experienced intense pressure that made my dreams seem distant and foggy. I share how asking myself "What's one thing I can do today?" became my lifeline during this time of uncertainty....

In this fired-up episode, I dive deep into the concept of "just f*cking start" - the radical idea that waiting for perfect conditions is just procrastination in disguise. I share personal stories from building my cybersecurity company 12 years ago when I had nothing but determination, including being 90 days behind on my mortgage while still investing in an iPad for my business image. Looking back...