Frenemies - Where growth meets reality

Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they knew they don't move the needl...

Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market.  The topics discussed in this episode: The power of brands Branding vs. Bra...

Everyone is talking about it, everyone has tested it, and everyone has implemented it - AI. In this episode Ahmet and Julia discuss the AI-based tools they use to get more efficient in their everyday work in B2B Sales and Marketing. They take a deep dive into the use cases for the different tools and tasks.  The 4 use cases discussed in this episode are: Research Content creation Design Other (Gra...

Go get your dream job! In this episode Julia and Ahmet share their best tips and tricks to land your dream job in Sales and Marketing. This episode is especially useful for newcomers who are looking to land their first job in the B2B industry, but also has lots of tips for everyone else that wants to go on a successful job hunt.  Topics discussed in this episode: The power of networking How to cho...

Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them.  Topics discussed in the episode: Do playbooks reduce creativity? Sales onboarding with vs with...

The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sales and marketing tools that make a difference in the day-to-day work of busy marketers and sellers.  Topics discussed in this episode: Who has the biggest te...

As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best. Topics they discuss in this episode: What does Marketing need to know to be fully onboarded? What does the perfect Sales onboarding look like? How onboarding differs between startups and enterprises Why we lov...

This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing. 

We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales.  While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an inside view on what Sales is currently lackin...

We love marketing, but we also hate marketing. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about marketing.  Naturally, Ahmet has a lot of experience collaborating or not collaborating with the Marketing department. Julia uncovers what she hates about marketing as an experienced marketer.  Topics t...

This week there is no episode of Frenemies, because we are using our reach to raise awareness to support Turkey in this situation.  Your help and your donation is needed to support the affected people and areas who lost their homes, their family members, and their livelihood.  Here is the list of organizations that are safe and need any donation: AFAD:  https://www.afad.gov.tr/depremkampanyasi2 UO...

We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments.  Questions discussed in the episode are: What is high quality content? How should a prospect be qualified? Do eBook dow...

In this episode of Frenemies Julia and Ahmet talk about what nobody really wants to talk about: their fuckups. What did they fail at in 2022, did they learn anything from their fuckups, and can you turn fuckups into wins?  The fuckups they cover in this episode: A Sales gift gone wrong Job interviews The long list of Marketing fuckups Non-functioning demo buttons Prioritizing quantity over quality...

In this episode of Frenemies Ahmet and Julia talk about the Start of the calendar year versus the end of the calendar year. Each of these time periods has its own challenges and they talk about how Sales and Marketing experience these periods, which one is easier for each department, what trends they typically see going on, and what people should be aware of.  They also cover the following questio...

What is all of this even about?! In their first episode of Frenemies Julia and Ahmet talk about the basics: what is Sales and what is Marketing? To spice things up, each of them created their own definitions of Sales and Marketing to uncover the prejudices each of them has of the other area.  Other questions they discuss include: Is Marketing all about buzzwords? Does Marketing forget they're...

In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet).  Questions they discuss in this episode: Why do Sales and Marketing have different targets? Can Sales and Marketing actually listen to each other? How can Sales proof the success of outrea...