Freelance to Founder

On today’s show: how many people does it take to call yourself an agency officially? Is it one, two, or more than that? This question got us thinking a bit about what it actually means to be an agency. Plus, we talk about our ideal team size and answer the question: How many is too many when it comes to your team? It’s all on this episode of Freelance to Founder. Here we go. To submit your questio...

On today’s show: Do lead magnets really work? Like, can you actually get new clients by giving away something for free first? Or are they a waste of your time? I’m flying solo today on a coaching call with Garrett—who has questions about using AI to generate lead magnets, how to price his work when he has a unique offering and non-traditional clients, and more. It’s all in today’s episode of ‘Free...

On today’s Q&A episode — let’s talk money. Exactly how much should you save up before you can start your own agency? We do our best to answer this question, plus it got us asking: what in the world are we spending all of our money on these days in our own businesses. So, as a bonus, we break down our own finances a bit more to round out the episode.  It all starts right now on this episode of Free...

On today’s show: you’re dead without a vision for your business. That’s because without a vision—or a north star—to guide your business, you can very easily end up chasing the wrong things. In today’s episode, we chat with Alan, who’s ready to grow his family business, but he’s not sure where to start when it comes to strategy and processes. If you find it hard knowing where to start, this episode...

On today’s Q&A episode, Travis writes in with a problem: a few years ago, he moved from Australia to the U.S. to grow his video business. And while things went well at first, work has really slowed down, and he’s wondering: is there something about the U.S. market he’s completely missing?  Clay and I have never lived “down under,” but we have a few things to consider for anyone looking to break in...

On today’s show: should you spread yourself across each of your client’s project management tools? Or should you make them join yours? It’s a question Taylor’s facing as she grows her business.  We spoke with Taylor about a year ago, and things are going great.  But she works with so many clients now; they each have their preferred project management tool.  So, should she keep going from tool to t...

On today’s show, we’ve got the longest Q&A episode we’ve ever published—coming in at a whopping 50 minutes plus. Why so long? Well, I asked Clay a question that really got him riled up.  It has to do with his experience using the software GoHighLevel—which has exploded in popularity lately. But Clay’s experience was anything but ideal. You’ll see what I mean in this episode of Freelance to Founder...

Have you ever felt like you don’t know where you’re going in your business? It can be debilitating and frustrating. Not only that, but it can leave you spinning your wheels and wishing you knew what to do next to finally get some traction. That’s the situation Bernadette finds herself in. Today, she calls in from New Zealand with questions about how to restart her business and build something she...

On today’s show: if you work with a sub-contractor, something we highly recommend—how much extra should you charge your client? And do they have to sign two different contracts? That’s what Kiki asks us in this Q&A episode of Freelance to Founder. Here we go… This episode was originally aired on June 21, 2022. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an u...

In today’s episode, we learned that working with agencies is a great way to fill your client pipeline regularly. But how does the money work if an agency will “white label” your services? Who gets what? How much? And when? These are the types of questions Nathan asks himself as he grows his business. He’s got a few partnerships in the works, but he’s unsure how to set up the money side. Naturally,...

In today's Q&A, Rachel Stoneking, from our free Facebook Mastermind Group asked how she could get the passion for her business back. She shares her personal feelings of anxiety and disappointment after losing clients with COVID-19 and getting burned out with everything around it. "How do you overcome these negative feelings and connect back with the passion for your business?" We'll learn a lot fr...

On today’s show: how does working less while making more money sound? Of course, it sounds fantastic! But actually, making it happen is much more complicated. That’s where I find today’s call-in guest, Diana. She’s been freelancing for almost a year and has begun asking herself: what’s next? Diana left her corporate job to pursue freedom through freelancing. Now, a year later, she’s ready to dial...

On today’s show: how would you like to have clients like Nike, Netflix, Stripe, Twitch, Spotify and more? It’s a dream-come-true as a freelancer.  And this dream is a reality for motion graphics expert Kate—who’s calling into the show today. Kate first talked with us a year ago and, since then, the entertainment industry has been through a lot which leaves Kate wondering where her career is headed...

On today’s show, where do you start when it comes to making a marketing plan for your business? That’s what Thomassina asks us and—since Clay and I both have extensive marketing backgrounds—we end up having a lot to say about it. If you’re not sure where to start when it comes to marketing, then this episode is for you. This is Freelance to Founder. Here we go! To submit your question, visit Freel...

On today’s show: if you treat yourself like an agency, will you attract bigger and better clients? That’s part of what we discuss with our call-in guest Kate who’s living and working in London. With Kate, we talk a lot about marketing, positioning, branding, and lots of other stuff she’ll need on her journey from a “4” on the freelance to founder scale all the way up to a “10”... Stick around all...

On today’s show: can you become a millionaire as a freelancer? Podcast listener Suman wrote in with that simple yet not-so-simple question, and we do our best to reveal whether or not you can get rich working as a freelancer. It’s all in this episode of Freelance to Founder. Here we go! To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen...

On today’s show, how can you possibly hire other freelancers to help grow your business when it’s hard to know if you can trust them? After all, if someone you hire misses a deadline, you’re on the hook with your client. That’s where Tina finds herself on today’s call.  She’s thinking about hiring and is willing to trust other freelancers' creative processes.  But what about their ability to deliv...

On today’s Q&A episode, "Can you grow without hiring?" It’s a pretty tricky question we got from Tony—a freelance videographer in Paris, France. He wants to add graphic design, web design, SEO, social media, and many other services. And he wants to hire freelancers to do it. Is this a good strategy? Stick around through this episode to find out.  You’re listening to Freelance to Founder. Here we g...

On today's show, we get called out by our call-in guest, Erik. Here's the thing: Clay and I are always talking about finding referral partners—other freelancers or businesses who can send you new clients as a sort of trade. You'll refer them to clients, and they'll refer you. It sounds magical. But Erik's question is this: how do you actually FIND these kinds of partners? So we get into it on toda...

On today’s show, Molly Cox calls in with questions about the freelance business she started just six months ago. Top of mind for her: Should she stay a sole–proprietor or form an LLC? Before the legal terms tempt you to click away, consider this. This single question could save you thousands of dollars a year in taxes. So keep listening. That’s just part of what we chat about with Molly. This epis...

On today’s Q&A episode, if you give your client full ownership of your creative work, how much should that cost, and how exactly do you even do that? That’s the question Nicole hits us with, and it opens up another discussion on who should own your work in the first place. It’s all in this episode of Freelance to Founder. Here we go. To submit your question, visit FreelanceToFounder.com/ASK, and w...

On today’s show, how do you escape the trap of one-time projects and convince your clients that they need what you have to offer on a repeat basis? That’s part of the hurdle Aurelie faces as she aims to grow her 3-year-old freelance business.  Aurelie has worked with some huge clients like Wendy’s and the United Nations.  But almost all of her work has been on one-time projects.  Which naturally h...

On today’s Q&A Episode, how can you know what kind of revenue your business will make in the coming months or years? It’s called forecasting.  And forecasting as a freelancer or agency builder can be a real challenge.  Which may be why Garrett asks: what tool/template do you use to project cash flow over time? We give our two-part answer in this episode of Freelance to Founder. Let’s go. To submit...

On today’s show: do you ever feel trapped by the decisions you make in your business? Our guest Morgan loves to write. But, early on, she took on quite a few social media clients. Then, those clients referred more clients. And suddenly, most of her client work is focused on social media marketing — not writing. So what do you do when your former choices have boxed you into a future you don’t neces...

On today’s Q&A episode, what are the best tools to use as your freelance business grows? That’s what Cesar asks us because his business is outgrowing tools like Google Drive.  So, Clay and I launch into our best advice on what makes a good business tool and what makes your business worse…  It’s all in this episode of Freelance to Founder. Let’s go! This episode was initially aired on September 12,...