Freelance to Founder

On today’s Q&A episode - Nafeesa is wondering if there’s any way to keep the small, solo charm of her freelance business while also planning for an eventual exit. The real question: can you actually sell a freelance business? We’ve got the answer on today’s episode of Freelance to Founder. Here we go. This episode was originally aired on November 21, 2023. To submit your question, visit FreelanceT...

On today’s show: Do lead magnets really work? Like, can you actually get new clients by giving away something for free first? Or are they a waste of your time? I’m flying solo today on a coaching call with Garrett—who has questions about using AI to generate lead magnets, how to price his work when he has a unique offering and non-traditional clients, and more. It’s all in today’s episode of ‘Free...

I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wond...

On today’s show: you’re dead without a vision for your business. That’s because without a vision—or a north star—to guide your business, you can very easily end up chasing the wrong things. In today’s episode, we chat with Alan, who’s ready to grow his family business, but he’s not sure where to start when it comes to strategy and processes. If you find it hard knowing where to start, this episode...

On today’s Q&A Episode: Do you really need to go to college in order to be a successful freelancer? Listener Evan writes in to ask if he should invest in a master’s degree or skip the extra college.  And we’ve got our best answers on this episode of Freelance to Founder. Here we go! This episode was originally aired on November 14, 2023 To submit your question, visit FreelanceToFounder.com/ASK, an...

On today’s show: should you spread yourself across each of your client’s project management tools? Or should you make them join yours? It’s a question Taylor’s facing as she grows her business.  We spoke with Taylor about a year ago, and things are going great.  But she works with so many clients now; they each have their preferred project management tool.  So, should she keep going from tool to t...

On today’s Q&A episode, A former guest on the show, Jim, writes in with an important question: I know I shouldn’t charge by the hour, but shouldn’t I pay my subcontractors by the hour? You might be able to guess our answer. Or it might just surprise you.  Let’s find out on today’s episode of Freelance to Founder. Here we go! This Q&A episode was originally aired on November 7th, 2023. To submit yo...

Have you ever felt like you don’t know where you’re going in your business? It can be debilitating and frustrating. Not only that, but it can leave you spinning your wheels and wishing you knew what to do next to finally get some traction. That’s the situation Bernadette finds herself in. Today, she calls in from New Zealand with questions about how to restart her business and build something she...

I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wond...

In today’s episode, we learned that working with agencies is a great way to fill your client pipeline regularly. But how does the money work if an agency will “white label” your services? Who gets what? How much? And when? These are the types of questions Nathan asks himself as he grows his business. He’s got a few partnerships in the works, but he’s unsure how to set up the money side. Naturally,...

On today’s Q&A episode, Luqman writes in with a question.  He’s a brand-new freelancer and wants to know exactly how to build a freelance network and attract more clients.  We all know your network can lead to massive growth for your business. So Clay and I break down what has worked well for us and what has totally bombed when it comes to networking.  If you want to build your network fast, you s...

On today’s show: how does working less while making more money sound? Of course, it sounds fantastic! But actually, making it happen is much more complicated. That’s where I find today’s call-in guest, Diana. She’s been freelancing for almost a year and has begun asking herself: what’s next? Diana left her corporate job to pursue freedom through freelancing. Now, a year later, she’s ready to dial...

On today’s show: how many people does it take to call yourself an agency officially? Is it one, two, or more than that? This question got us thinking about what it means to be an agency. Plus, we discuss our ideal team size and answer the question: How many are too many for your team? It’s all on this episode of Freelance to Founder. Here we go. This Q&A episode was originally aired on March 5, 20...

On today’s show: how would you like to have clients like Nike, Netflix, Stripe, Twitch, Spotify and more? It’s a dream come true as a freelancer. And this dream is a reality for motion graphics expert Kate—who’s calling into the show today. Kate first talked with us a year ago, and since then, the entertainment industry has been through a lot, which leaves Kate wondering where her career is headed...

On today’s Q&A episode, let’s talk about money. Exactly how much should you save before you can start your agency? We do our best to answer this question, and it got us wondering: What in the world are we spending all of our money on these days in our own businesses? So, as a bonus, we break down our finances a bit more to round out the episode.  It all starts right now on this episode of Freelanc...

On today’s show, will you attract bigger and better clients if you treat yourself like an agency? That’s part of what we discussed with our call-in guest, Kate, who’s living and working in London. With Kate, we talk a lot about marketing, positioning, branding, and lots of other stuff she’ll need on her journey from a “4” on the freelance to founder scale to a “10”... Stick around to the end, wher...

In today's Q&A episode, Travis writes about a problem: a few years ago, he moved from Australia to the U.S. to grow his video business. While things went well at first, work has really slowed down, and he's wondering if there's something about the U.S. market he's completely missing.  Clay and I have never lived "down under," but we have a few things to consider for anyone looking to break into th...

On today’s show, how can you possibly hire other freelancers to help grow your business when it’s hard to know if you can trust them? After all, if someone you hire misses a deadline, you’re on the hook with your client. That’s where Tina finds herself on today’s call.  She’s thinking about hiring and is willing to trust other freelancers' creative processes.  But what about their ability to deliv...

On today’s show, we’ve got the longest Q&A episode we’ve ever published—coming in at a whopping 50 minutes plus. Why so long? Well, I asked Clay a question that really got him riled up.  It has to do with his experience using the software GoHighLevel—which has exploded in popularity lately. But Clay’s experience was anything but ideal. You’ll see what I mean in this episode of Freelance to Founder...

On today's show, we get called out by our call-in guest, Erik. Here's the thing: Clay and I are always talking about finding referral partners—other freelancers or businesses who can send you new clients as a sort of trade. You'll refer them to clients, and they'll refer you. It sounds magical. But Erik's question is this: how do you actually FIND these kinds of partners? So we get into it on toda...

On today’s show: if you work with a sub-contractor, something we highly recommend—how much extra should you charge your client? And do they have to sign two different contracts? That’s what Kiki asks us in this Q&A episode of Freelance to Founder. Here we go… This episode was originally aired on June 21, 2022. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an u...

On today’s show, Molly Cox calls in with questions about the freelance business she started just six months ago. Top of mind for her: Should she stay a sole–proprietor or form an LLC? Before the legal terms tempt you to click away, consider this. This single question could save you thousands of dollars a year in taxes. So keep listening. That’s just part of what we chat about with Molly. This epis...

In today's Q&A, Rachel Stoneking, from our free Facebook Mastermind Group asked how she could get the passion for her business back. She shares her personal feelings of anxiety and disappointment after losing clients with COVID-19 and getting burned out with everything around it. "How do you overcome these negative feelings and connect back with the passion for your business?" We'll learn a lot fr...

On today’s show, how do you escape the trap of one-time projects and convince your clients that they need what you have to offer on a repeat basis? That’s part of the hurdle Aurelie faces as she aims to grow her 3-year-old freelance business.  Aurelie has worked with some huge clients like Wendy’s and the United Nations.  But almost all of her work has been on one-time projects.  Which naturally h...

On today’s show, where do you start when it comes to making a marketing plan for your business? That’s what Thomassina asks us and—since Clay and I both have extensive marketing backgrounds—we end up having a lot to say about it. If you’re not sure where to start when it comes to marketing, then this episode is for you. This is Freelance to Founder. Here we go! This episode was originally aired on...