Freelance Friday

Believe it or not, an overwhelming majority of my business comes through inbound marketing based on the content marketing pieces I put onto the web. I use YouTube videos, podcasts, and downloads to drive traffic to my marketing agency and coaching business, and you can too! Here are my secrets.

Today I’m talking about what I did when I first went freelance - I'm talking first day, first week, first month... the things that I focused on when I first decided that I was going to be a full time freelancer.

I used to always believe that selling wasn't for me, that I was bad at selling, and that was like the biggest thing that I was just terrified about. And now I'm going to be honest with you. It's actually, I consider it one of my biggest strengths in my business.

Think organic Instagram growth is no longer possible? Think again! I’ve grown my account by about 50% this year alone, with no ads or spammy tactics.

In this episode, we are going to explore one of the single most important aspects of marketing in 2020: social media strategy.

Having multiple sources of income is one of the best ways to keep yourself afloat when times get a bit rough. It's also a great way to help propel your business to the next level.

Today we're talking about pricing. This is one of the most frequent questions I get and there's no cut and dry answer to it... but there are a few factors you should keep in mind when pricing your work.

In this episode, I’m telling you how circling back with old clients, checking my Upwork messages, impressing a smaller client, changing my mindset, and simplifying my sales process all helped — and how you can use similar tactics to manifest your dream freelance income, too.

Many of us work in marketing/media. And that matters. We shape culture. From the stock images we select to the people we employ in our businesses. We have so much power as entrepreneurs - to amplify diverse voices, to create more representative spaces, and empower other people.

Today I'm chatting with Andrea Pavia, founder of Andrea Maree Creative, about some Instagram growth strategies that you can try today!

Here are my thoughts around why some social media growth strategies aren’t my favorite, and what you can do to achieve real, organic social media growth instead.

Apparently the pandemic has caused the average American’s workday to increase by three hours! And just from what I’ve seen on my social feed and in my own life, I believe that has trickled down to freelance life, too. Sharing a few ways to set boundaries with clients, collaborators, friends, etc., as well as how to avoid burnout and bring balance back into your life by cultivating an abundance min...

What are the pros and cons of running a virtual agency, and pros and cons of being an independent freelancer?

I’m sharing every single way I’ve ever found a client, from my early days on Upwork to inbound leads coming in through YouTube. Buckle up, this is a bit of a long one, but I really hope it’s helpful!

From working with my spouse to feeling a sense of hopelessness, i know I’m not alone, so hopefully these tips will help you!

Today I’m sharing the systems and strategies I use to manage a YouTube channel + repurpose video content across all of my different social channels. I’m not a magician, you can do it too (and after listening to this episode, you just might want to!)

Sharing some tips for saving for an emergency fund as a freelancer, plus answering how much you should save to be comfortable.

I’ve recently been loving using Upwork to get gigs, and wanted to get her advice on optimizing your Upwork profile, applying for gigs, and asking for what you’re worth on that platform.

Talking about everything from how to manage your own personal branding content strategy to researching a content strategy for clients.

Amanda is sharing alllll of the good stuff: from finding companies to reach out to, to finding your niche as a freelancer, monetizing your blog, and pitching to brands. You’re not going to want to miss this one!

There are a few reasons why I love hiring freelancers: 1) It takes stress and work off of my plate, 2) It gives me insight into what my clients expect out of people like me, and 3) I love paying people!! What better to walk the freelance walk than to help others live the live they dream of?!

Veronica Staudt is the founder of Vintage Meet Modern, an online and in-person pop-up vintage jewelry and styling boutique.

Paying taxes as a freelancer can be confusing, but my jaw recently fell to the floor after learning a couple’s debt story that originated with a bunch of unnecessary business expenses. So today on the show I’m sharing what exactly a business expense is, and why I don’t recommend using them to “lower your taxes”. PSA I’m not an accountant, so check with yours before taking my advice to heart… just...

The influencer marketing industry is booming — and Arielle Frank is a founder who wants to make sure content creators get paid fairly for their contributions to it.

Meetings don’t have to suck. Especially when working virtually, they’re imperative to getting new business, communicating with a team, and getting on the same page with your clients. But leading and participating them can be a unique challenge — that’s what we’re talking about today.