Freelance Cake

In this episode, Austin shares the 20 Stories Exercise that helped him build a predictable flow of freelance income. He also goes over the 6 questions you need to uncover which of your current marketing strategies bring you your best, easiest money. Then, once you know where your best income is coming from, you can put his marketing ideas into action! What is the biggest challenge most freelancers...

"What do you charge?" A potential client named Andrew asked Austin that question when he first started freelancing.  Austin had just been laid off from his job at a marketing agency, and he chose $40 per hour as his rate because his agency had billed out his time at $85 an hour. If he charged half, then maybe clients would feel like they were getting a good deal. He wasn’t confident in that rate t...

Freelancing is hard work. There are so many moving parts in your freelance business: project management, marketing strategies, setting your freelance rates, you name it.  With all those priorities flying around, all that noise and motion, it’s easy to get off track. It’s easy to keep saying yes to crazy clients and boring projects. It’s easy to forget why you got into this in the first place. One...

Are you getting paid to uncover pains and problems your clients don't know they have? If not, you're probably in the same situation as Austin was: juggling multiple ventures, meeting with clients, and helping them get clarity around their problems (but not getting paid for that). Discovering that his family was back in debt made Austin realize that certain aspects of his business just weren’t work...

Freelancing isn’t easy, but many of us make it harder than it has to be. Working harder often doesn’t… work. Spending more time on the wrong things won’t produce better results.  The way to break out of the freelance hustle is to ask what six-figure freelancers do differently. For starters, they remember that the Pareto Principle, better known as the 80/20 rule, is at play in every business. 20% o...