Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

You’ve done the referral game and while you love the warm new clients it brings your way, you *know* it’s time to have more control over your client roster and income. That’s exactly how our guest, Kate Bergener, felt heading into today’s coaching session.    And let me just say, I was blown away by her unique expertise and the potential applications for her skills. Only problem is? She’s relied o...

If you’re ready to get to the next level, it’s time to step into your CEO self. Tap ‘PLAY’ to learn about the key mindset strategies necessary to become a badass in your industry and how you can fully embrace your true potential. Throughout my experience growing the KC Copy Studio to what it is today, I’ve found it’s essential to discover just how capable and equipped you are to achieve your bigge...

One of the most important elements in brand growth today is appealing to the more sophisticated, modern consumer. In today’s episode, I’m breaking down the power of authenticity in business and how it can help you achieve your long-term goals. Because being genuine is the key to building trust, attracting loyal customers, and creating a truly impactful brand. Discover how to show up authentically...

Crafting the Perfect Call-to-Action is key to converting your leads into customers. Over the next 20 minutes join me in learning about the art of creating compelling CTAs that bridge the gap between your content and the desired action. Uncover the proven approaches to CTAs that convert like magic, with action-oriented language and increased urgency. I’m going to walk you through how we approach wr...

Ever wondered how AI could skyrocket your marketing strategy - or even just become another team member to help with special projects? Then, you’re going to find this episode essential for your next steps. Listen with me as I break down my personal journey of crafting a lead generation quiz funnel using ChatGPT. I’m sharing the exact prompts I gave, how I’d do it differently next time, the end resu...

Feeling the weight of entrepreneurship on your shoulders? Let's explore how turning inwards can be the ultimate strategy for outward business success.   It’s time to look at the powerful synergy between self-care and your professional journey - something that has had a huge impact on my own journey through growth. As we navigate the tumultuous waters of entrepreneurship, personal wellness becomes...

Ever feel like your business is stuck in the same revenue bracket year after year? The thing is, scaling your business is about something much deeper than just getting more clients or improving your marketing. On this episode, we're debunking the myths and diving deep into what truly separates a $200k business from a $500k one. And let me tell you, it's not what you've been led to believe.   And i...

Are you a copywriter looking to take your next steps toward consistent lead generation?    Look no further! In this unfiltered and raw coaching session, we dive into the world of long-term strategies, client connections, and lead generation that attracts ideal seasoned clients. Brace yourself for an episode packed with advice that led Andrea to a moment of clarity in her priorities.    Whether you...

It’s time to turn every sale into a long-lasting partnership for overall brand growth!    Join me as I uncover my favorite strategies to boost client retention and create enthusiastic referrals. In this episode, I’ll share how to reaffirm the ‘Yes’ after you sign a new client, the power of onboarding email sequences, and why white glove service is essential for the success of your project together...

You know those moments when you've had a great pitch but your prospects aren't 100% ready to jump in? Well, this episode reveals the art of closing the sale after a call while detailing a thoughtful technique to boost conversions post-pitch by providing prospects with the information they need to make an educated decision.    Trust me, it's all about those touchpoints that guide the conversion. Jo...

Are you ready to level the playing field, compete with giants, and revolutionize your business? Join me in this episode as we uncover the untapped potential of AI, exploring how it can enhance your solopreneur or small-business journey. I’ve spent the past weeks on an extensive reworking of our systems, company roles, and assigned tasks - and how AI can help run a more impactful, leaner ship.   Ju...

Get ready to revolutionize your copywriting game as we take you into the future of impactful, empathetic marketing. In this highly anticipated episode of the Freedom Found Podcast, we explore the transformative copywriting trends shaping the digital landscape in 2023 - and what’s laying the foundation for the future of marketing + copywriting in 2024 and beyond.   From the shift towards humanized...

🎙️ Get ready for a serious pep talk as we dive into the world of self-analysis, strategy, and taking consistent action to achieve your goals. Worried about not seeing results? Feeling uncertain about where to put your energy? Don't fret! I’m here to motivate you on your journey toward success and impact - even when it feels like nothing is changing. We've got you covered with practical tips and st...

Are you ready to boost your productivity? In this episode of the Freedom Found Podcast, we dive into the exciting world of AI tools that are revolutionizing how we work and increasing our efficiency. Discover how AI is not just the future, but the present, and how two incredible tools, Cast Magic and Chat GPT, are transforming industries.   From repurposing content to crafting client case studies,...

Despite what this industry might talk about a lot - the numbers shouldn’t be your only (or arguably primary) marker of success. Because adding another zero behind your payouts might sound nice, but if you haven’t intentionally designed both a business and a lifestyle that fulfills your soul, it isn’t going to bring much meaning to you.    In this episode I sat down on The Ambitious Introvert Podca...

I have a confession to make—I don't do CEO Days → I do something better.   In this episode, we dive deep into the concept of CEO Days and why they don't work for everyone. The key is to find what works best for YOU. Discover a different approach that could revolutionize the way you work as a business owner.    Ready to challenge the status quo? Join us in exploring an alternative approach that has...

Did you know that 65% of consumers say that a brand's tone of voice helps them build an emotional connection? (According to Search Engine Journal)    That's why it's essential to infuse your copy with personality and flair to cultivate a deeper emotional connection with your audience. Join me in this episode as we explore several powerful tools to boost your voice including Eyebrow and Teardrop Co...

I had the honor of sitting down with my 100 year old Great Grandmother to discuss her secrets to living a long and happy life. The truth is, potential stressors are all around us - but there are things we can do to mitigate their impact on our mental health and bring more peace into the process of growing a thriving business.    Tune in To Learn: The 3 things my Grandma attributes to her health +...

🎙️ 100th EPISODE ALERT! 🎉 Join me as we reflect on the journey, the impacts, and the top moments that have shaped this incredible audio community for entrepreneurs. From overcoming fear to building relationships, we’re covering it all.✨ Discover the top 3 impacts this podcast has had as a long-term strategy for the KC Brand and takeaway the most helpful insights to apply to your own business.  P...

It’s never too late to create new, on-the-horizon, possibilities and success for yourself. Yet somehow, it’s easy for us to get trapped in the norm of the day to day. Well my Friend, not anymore! Today we are exploring exactly what it takes to break out of our normal routines and create new possibilities for ourselves and our businesses. I’m sharing my journey towards success in both my personal a...

The truth is, there’s just so much ChatGPT can’t do (for a while yet). If you want messaging that really works you have to look at Copywriting as both an art and science.    And there’s a LOT more that goes into creating copy that converts than most business owners realize at first glance - so Jessica Frigon, host of the Love Unplugged Podcast and I sat down to dig into the depths for you and pull...

We all have days when we feel overwhelmed by a never-ending to-do list, the endless notifications on our phones, and the distractions around us. But what if I told you that you could start your day with a clear, focused mind, ready to tackle your most important tasks and achieve your goals?    In the last 2 years, I’ve tried various ways to set myself up for success and productivity and have found...

When it comes to structuring your business, the CEO role and Entrepreneur role will require something completely different of you.    Something Jordan and I have learned through multiple iterations of growing a business and are pulling back the curtain on in this episode of the Freedom Found Podcast.    Jordan Schanda King is the founder and Ceo of Easy Scaling, a consultancy agency that helps fem...

If you're looking to build an impactful online business while having more time for other things you enjoy, then you're in the right place. In this episode of the Freedom Found Podcast, we explore the idea that the best version of ourselves is on the other side of discomfort!   It’s time to discuss the importance of embracing change, getting uncomfortable, and striving to learn new skills. I share...

Ready for the exact strategies that’ll help you get unstuck as the bottleneck and start to truly scale your copywriting business while working less on 1:1 projects?   Hit ‘Play’ and be a fly on the wall alongside hundreds of other copywriters that joined me inside the 6+ Figure Copywriter Retreat - where every day we’re tackling the next biggest priority to free up your time and unlock the steps t...