Freedom Focus Photography

321 - Let’s kick off 2026 the way we actually want to run our businesses: with intention, self-trust, and a plan that doesn’t require burnout as a personality trait. What to Listen For: Why goals can feel heavy The identity shift that matters Where you want to feel different Using feelings as thought clues Your dream year, without burnout Are you editing your own dreams? A fast way to find clarity...

[REPLAY] This episode originally aired July 2025.  300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click. What to Listen For: Why the traditional inquiry process is broken The psychology behind why clients bo...

[REPLAY] This episode originally aired February 2025.  279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It’s not laziness—it’s Success Intolerance .  In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business. What to Listen For: What success intolerance is and why i...

[REPLAY] This episode originally aired January 2025.  274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script.  According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can e...

320 - Ever walked away from an event or promotion feeling like you “should” have done better? In this episode, Susie had a goal, didn’t hit it, and instead of spiraling… she transformed it into . If you’ve ever questioned whether you’re “cut out” for this business, this episode is for you. What to Listen For The mindset shift that turned “I only sold two” into “This was wildly successful.” Why num...

319 - Scrolling Instagram and feeling like every photographer in your area is booked solid… except you? This episode breaks down what’s really happening when photography competition triggers that spiral — and how to shift your mindset so you can get back to serving, creating, and growing. What to listen for: The surprising emotional chain reaction your brain creates when you see photographers who...

318 - Your images are gorgeous… but your website? That might be another story.  In this episode, I’m walking you through a practical photography website audit so you can spot the gaps that are turning dream clients away—often before they ever inquire. We’ll talk design, messaging, mobile, SEO, and what to fix first to book more high-value sessions. What to listen for: The simple copy test that ins...

317 - Ever worry you sound “salesy” when talking about your pricing? In this episode, we dive deep into sales energy —what it is, why it matters, and how it can completely change your client experience. Inspired by Heather’s real-life adventure at a used car lot, you’ll learn why the words you say matter far less than the energy behind them. What to Listen For ✔Why a “used car salesman vibe” has n...

316 - What if the secret to unstoppable confidence wasn’t about never failing but being willing to feel embarrassed along the way? In this week’s conversation, Heather and Susie unpack what it really takes to believe in yourself, even when the road gets rocky. Literally. What to Listen For The powerful mindset shift that helped Susie finally believe in herself Why confidence comes after action, no...

315 - You did it all right, the call flowed, you connected, you nailed the pricing talk, and then… nothing. In this episode, Heather and I unpack what to do when a client ghosts you even after your best effort, how to stay curious instead of crushed, and why “doing it right” doesn’t guarantee a yes (and why that’s actually a good thing). What to Listen For: Heather’s 3 phases of the client journey...

314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You’re not alone. In this week’s episode, Heather and I dive into one sneaky thought that’s quietly killing your photography sales, the fear of pulling a “bait and switch.” We’ll talk about what that really means, why your brain might think you’re doing something shady, and how to shift your mindset so...

313 - Let’s be honest, marketing your business can feel terrifying. 🙈 The thought of putting yourself out there? Instant heart palpitations. But what if visibility didn’t have to feel like self-promotion? In this week’s episode, Nicole and Heather uncover the fears that keep photographers hiding behind their cameras and how to shift your mindset so visibility feels like service , not bragging. Wh...

312 - Do you ever feel like the odd one out because you’re not chasing six-figure revenue? You’re not alone, and you’re not doing it wrong.  This week, we dive into how to uncover your true motivation, avoid resentment, and create a photography business that fuels your soul while still honoring your time and value.    What to Listen For: A simple test to know if money is your main driver—or just f...

311 - What would make someone walk away from a $250K legal career to photograph dogs?  For Kelly McNamara, it wasn’t a midlife crisis, it was clarity. In this episode, Heather sits down with Kelly to uncover the unexpected tools (including an AI version of Heather!) that helped her trade courtroom stress for creative freedom and build a business that lights her up. What to Listen For The $250K “go...

310 - Ever tried buying a black-tie dress online and decided “hard pass” once you saw the return policy? Yep, same.  In today’s episode, we turn that frustration into a masterclass on your photography client experience. Where’s the friction? What’s confusing? And what tiny tweaks convert more inquiries into bookings (without feeling pushy)? Let’s make your process easy.  What to Listen For: The dr...

309 - What do limited releases, “cooked” plush waffles, and personalized packaging have to do with your photography business? Everything.  Heather and I break down how experience design turns ordinary products into premium purchases—and how you can copy the right pieces for your studio. What to Listen For A secret that instantly makes clients crave what you offer. Why putting limits on access can...

Today I’m chatting with my friend Adam Goldberg of AGoldPhoto, a studio pet photographer, shelter-dog hype man, and the brain behind “Second Shot.” He started in shelters back in 2013, built a thriving studio, and is now circling back to his roots with a model that funds adoption photos through brand sponsors. It’s smart, generous, and wildly scalable. If you love the idea of photographing rescue...

Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You’ll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible.  Spoiler alert, it wasn’t a specific pricing strategy. What to Listen For How t...

306 - If you’ve ever wondered why inquiries go silent or potential clients disappear, you’re not alone. But here’s the thing: the real reason isn’t your pricing, your competition, or even the economy.  In this week’s episode, Heather breaks down the surprising truth behind why clients aren’t booking—and how you can turn it around starting today. What to Listen For: The simple reason clients don’t...

305 - You might think you’re avoiding certain business moves because they’re “not the right time” or “too complicated.” But what if the real reason is that you’re avoiding a feeling ?  In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we’re unwilling to feel — and how that awareness can change everything. What to Listen For: How your self-concept influe...

304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO.  If you’ve ever felt like an imposter, struggled to get results from courses, or shamed yourself for “not doing enough,” this...

303 - When you're stuck between following your gut or trusting a “proven” system, what do you do?  In this episode, Nicole and Heather unravel the real question behind the question—and it’s not what you think. We’re talking friction, experimentation, and how to confidently build a business that fits you . What to Listen For: The real question photographers are asking when they’re unsure about...

302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner. What to Listen For: The surprising mindset shift that keeps you from spiraling when things go wrong The h...

301 - Ever felt weird about “selling” your photography services—especially to people you know? You’re not alone. In this episode, we dive into the hidden mindset blocks that stop you from confidently sharing your business. And spoiler alert: it’s not about needing a better pitch or new pricing guide. It’s about how you're thinking . What to Listen For: Why feeling “sold to” may be triggering...

300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click. What to Listen For: Why the traditional inquiry process is broken The psychology behind why clients bounce without booking How your website is sabotaging...