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Welcome to Fratello Talks. This week, you join your host, Nacho, alongside RJ and Lex for a discussion on the evolution of watch marketing. The idea of marketing watches has been around since selling them became a lucrative endeavor. Since then, we have seen the watch industry's efforts take many different forms, from posters to print ads, television spots to ambassadors, and the many differe...

Fratello On Air returns and this week we discuss watches from brands that everyone should own at some point on their collecting journey. Our ideas come across as more of a suggestion than an edict, though. We also touch on several other watch-related topics before the main event. Enjoy the show! Whether we're talking watches, cars, or any other item, we're not sure that anyone likes bein...

Welcome to this week's episode of Fratello Talks. Today, you join Nacho, Morgan, and Thomas, who join forces to discuss a number of their watch pet peeves. The guys are feeling particularly grumpy today, so they decided to go on an extensive rant, listing some of the things watch brands do that rub them the wrong way. There are plenty of groan-inducing factors to consider, whether it's a...

Welcome back to another episode of Fratello On Air. This week, we're asking what would make us buy a Cartier watch. It's a good question because neither of your co-hosts owns a timepiece from the incredibly popular brand. As we'll see, the reasons have little to do with what's currently on offer and more about our wearing habits. What would make us buy a Cartier ? It's a g...

Are rising watch prices getting you down? Well, we’ve got good news for you. In this week’s episode of Fratello Talks , Nacho, Timo, and RJ take a look at some horological hidden gems under €5K. These are watches you can buy either new or pre-owned that offer something truly interesting for the price. If you want to get the most for your money, these nine options are perfect ways to go. We’ve got...

In this week's episode of Fratello On Air , we ponder what's wrong with the watch industry. Before you jump to conclusions, we're not upset. We have a wish list and think that certain areas within this sector could use further thoughts or updates. Get ready for a lengthy episode! So, what's wrong with the watch industry? Maybe "wrong" is too harsh a word, but we do se...

In this week's episode of Fratello Talks, we're pleased to welcome special guests Jérôme Burgert And Gabriel Vachette, the men behind Serica watches. They join your host and Fratello's managing editor, Nacho Conde, for a deep dive into the every-classy French microbrand ahead of its fifth anniversary. They delve into the brand's origins and evolution over the last few years and...

Fratello On Air is back with another listener-inspired show topic. This week, we talk about the three watches each of us would save from a burning house. Don't worry, we'll keep things light as a real fire is no joke. Of course, expect a bit of banter up front as we work up to the main theme. A fire at home is a terrible thought, so feel free to insert an emergency that would require a n...

On today's episode of Fratello Talks, Nacho, RJ, and Lex take a look at and try to make sense of watch prices today. It's often a hot topic of discussion in the comments. In a world where price increases have become a bi-yearly phenomenon, it's a challenge to keep up with where value lies. But is it a mistake to expect bang-for-buck in the world of luxury? Then, the matter of brands...

Fratello On Air returns with an episode featuring a hypothetical question. This is a recurring series and this time we ask what would make us buy a new Seiko. We'll cover more than just sports watches and settle on a few key asks to one of our favorite brands. Enjoy the show! What would make us buy a new Seiko? It's a good question and one that has many different answers. You'll be...

In this week's episode of Fratello Talks, we're taking a look at three affordable watches that punch above their weight. Nacho, Thomas, and Morgan have set their sights on sub-€500 offerings. This is a space in which the likes of Seiko, Hamilton, and even Tissot once reigned supreme. Today, it's the battleground for many microbrands. But there are still hundreds of options available...

Fratello On Air returns after a one-week break. In this episode, we're discussing a topic suggestion from one of our listeners and readers. It's a question that likely comes into most of our minds at some point along the way. Namely, how do we enjoy watch collecting without always thinking about the next acquisition? We share our thoughts. Our listener, "Cleon. XIII," is respon...

Welcome to this week's episode of Fratello Talks. Today, Nacho is joined by Morgan and RJ to discuss the topic of watch servicing. More specifically, they answer common questions on the topic, including: when should you service your watch? How often should you service your watch? And how much should you expect to pay for a service? Keeping your beloved watch ship-shape is not something you sh...

Welcome to this special episode of Fratello Talks for LVMH Watch Week 2024! You join Nacho, Timo, and RJ, who run through the list of releases from Bulgari, TAG Heuer, Hublot, and Zenith. It may yet be early in the year, but we've already seen a ton of new watches. These brands have given us more than a handful of new watches to be excited about. You'll find technically impressive innova...

Welcome to this episode of Fratello Talks, where Nacho, Lex, and Laurits try to answer the question: what makes a watch brand great? It's not as obvious as one might imagine. There are as many factors to consider as parts of a watch's movement. Yet a handful of specific criteria come into play in separating the many from the few. From heritage to storytelling and, ultimately, the product...

Fratello On Air is back with another rip-roaring episode. This time, we talk about what starting over would look like for our watch collections. Of course, we give ourselves all the funds that we've used in the past for watches and are armed with the knowledge we've picked up over the last decade or so. We hope you enjoy it! One of our favorite readers, "Goldenyears," commented...

Welcome to the year's third episode of Fratello Talks. Today, Nacho is joined by Morgan and RJ to discuss the most important watches of the last five years. We had a look back and carefully selected nine pieces that we consider to be the most influential, impactful, and interesting horological creations of the last half-decade. Swiss watch brands present hundreds (if not thousands) of new wat...

Welcome to another episode of Fratello On Air! This week, we talk about curating our watch collections. That's a large topic with a lot of room for discussion. How have our interests changed over time and where do we go to look for help? Enjoy the casual discussion between two watch addicts who own and admire a wide variety of pieces. Watch collections are a funny thing. Some folks stick to o...

Welcome to the second episode of the second season of Fratello Talks! As we kick off the year, we're dusting off old debates, and today, we talk about the myth of a perfect watch size. Your host, Nacho, is joined by RJ and Thomas to discuss horological proportions. Is there such a thing as a perfect watch size? We don't think so. Too many factors come into play, from thickness to lug-to-...

Fratello On Air returns with a new episode and this time, we ask what would make each other buy a new Rolex. While there's no question that the brand makes amazing watches, we tend to be vintage lovers around here. So, what would make us pull the trigger on a new model? A new Rolex is on everyone's shopping list, right? Not so fast. Neither of your co-hosts has a new Rolex at the top of...

Welcome to the first episode of Fratello Talks of 2024. We hope the new year has been treating you well so far. Here at Fratello HQ, we decided to tackle the new year head-on and make predictions for what we expect to see over the coming twelve months. You join Nacho, your host, alongside Morgan and Lex, who voice their expectations and wishes for the new year. From educated guesses to wild predic...

A very Happy New Year from your co-hosts at Fratello On Air! We're back with our first episode of the year. 2024 is here and we discuss some of the trends we expect to see while sending out 2023. It was quite a year with plenty of drama and plenty of new watches. We hit the high and low points. Sending out 2023 - the year that was! In some ways, we're ready to move on, but it's wort...

Hello, and welcome to the last episode of Fratello Talks in 2023. Today, RJ, Lex, and your host, Nacho, are here to discuss their personal, professional, and horological highlights of the year. It's the 2023 wrap-up episode! Tune in and watch (or listen) as the guys reminisce over some of the past twelve months. They touch on topics ranging from some of the year's best watch releases and...

Mike and I are celebrating Christmas with our loved ones this week. But this is the last Fratello On Air of the year, and we had to go out with a bang, so I recorded a talk with fellow watch enthusiast, New York Times bestselling author, and all-around nice guy Gary Shteyngart. Enjoy this special holiday episode! Gary, a fan of Fratello On Air , is a delight to talk to. As he’s passionate about wa...

Hello, and welcome to the 50th and penultimate episode of Fratello Talks this year. Today, we dive into the topic of building a watch brand in 2023. Your host, Nacho, is joined by Morgan and Thomas. The latter comes well-equipped to share some insights into the experience. As some of you may know, Thomas—as well as being a writer for Fratello—is also the brain behind the upcoming watch brand, VPC....