Franchise Today

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Nancy Weingartner, editor at Franchise Times. In addition to discussing Franchise Times and its evolution as an industry-leading publication, Paul and Nancy discuss the past and future of franchising, from an industry observer's point of view.

In the last segment of the Legal Eagle Franchise Series on Franchise Today, host Paul Segreto welcomes Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie will discuss how to utilize franchise brokers while mitigating risk. In addition, Leslie will report on the IFA Legal Symposium and provide some ins...

In this special 30-minute segment of Franchise Today, Greg Nathan, renowned psychologist and best selling author of Profitable Relationships and The Franchise E-Factor, will be Paul Segreto's special guest. Greg and Paul will focus their attention on Greg's upcoming event, "Profitable Partnerships - Franchise Relations Boot Camp" and discuss reasons why franchisors should make every effort to atte...

This week, in the third segment of the increasingly popular four-part Legal Eagle Franchise Series on Franchise Today, Host, Paul Segreto, welcomes as his guest, Franchise Attorney, Warren Lee Lewis, to discuss Franchise Sales Best practices. Warren is the author of The Franchise Seller's Handbook and is Shareholder - Franchising & Licensing at Akerman Senterfitt. Paul and Warren will focus on mai...

As the Legal Eagle Franchise Series continues, Host Paul Segreto is joined by Lane Fisher, Partner at Fisher Zucker LLC. Lane is a very active member of the International Franchise Association (IFA) and is a member of its Board of Directors. Paul and Lane will discuss developing Financial Performance Representations (FPRs) for inclusion in Franchise Disclosure Documents (FDDs). They will focus on...

This week on Franchise Today begins the month-long Legal Eagle Franchise series. Starting with guest, Michael Webster, Principal at the Law Office of Michael Webster and Chair of Strategic Committee at International Association of Franchisees and Dealers, Franchise Today host, Paul Segreto, explores legal issues within franchising today. In this segment, Paul and Michael discuss the purpose of ind...

This week on Franchise Today, Paul Segreto is joined by Blair Nicol, Board Member at FranNet LLC and President and Owner at FranNet of Southern California. Paul and Blair will explore the world of franchise brokerage and discuss current franchise sales challenges, doing business with franchise brokers, ethics and compliance within franchising, and much more.

This week on Franchise Today, Paul Segreto is joined by Scott Lehr, Vice President of US and International Development at the International Franchise Association. This segment of Franchise Today will be extremely informative as Scott and Paul discuss the recent International Franchise Expo sponsored by the IFA, the state of franchising, the state of the IFA and upcoming and new IFA events and prog...

This week on Franchise Today, Paul Segreto welcomes as his guest, Rhonda Sanderson. Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This week's discussion will focus on integrating social media within current pr programs. Rhonda will share some practical insight and...

This week on Franchise Today, Paul Segreto is joined by BJ Emerson of Tasti D-Lite. Featured in Twitter's Business 101 Case Study, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through Social Media. Paul and BJ will focus their discussion on the challenges and opportunities faci...

Franchise Today Host, Paul Segreto, is joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shares her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and A...

This week on Franchise Today, the discussion will focus on starting a franchise organization and the issues and challenges facing startup and young franchisors today. During the first half of the show, Paul Segreto will be joined by Expansion Experts CEO, Lizette Pirtle. Expansion Experts is a franchise development company that assists today's entrepreneur and business owner transform their indepe...

This week on Franchise Today, Guerilla Marketers Todd Woods and Eddie Leonard join Show Host, Paul Segreto, for a packed hour of discussing Guerilla Marketing for Franchisees and how its principles benefit the entire franchise organization. Todd Woods co-authored the book, "Guerilla Marketing for Franchisees" with Jay Conrad Levinson, the "Father of Guerilla Marketing." Eddie Leonard is a freelanc...

This week on Franchise Today, Paul Segreto welcomes as his guest, David French, Vice President, Government Relations at the International Franchise Association. Paul and David will discuss franchise compliance and the development of the IFA FranGuard Program recently introduced at the IFA Convention in San Antonio. David and the IFA’s Government Relations Department works to preserve and enhance t...

This week on Franchise Today, Paul Segreto welcomes as his special guest, Deb Evans, CEO at Computer Explorers. Paul and Deb will focus on utilizing social media within franchising with particular emphasis on how it can provide multiple benefits to a franchise organization at all levels as Deb as accomplished with her team at Computer Explorers. Deb was a panelist, discussing social media, at the...

This week on Franchise Today, Paul Segreto welcomes Retire-At-Home Services Vice President of Franchise Development, Jonathan Martin. Paul and Jonathan will discuss Retire-At-Home's progression from a small family-owned business to an emerging Canadian franchise brand with aggressive expansion plans centered around new technology and integrated marketing. Discussion will include Retire-At-Home's g...

This week on Franchise Today, Host, Paul Segreto, welcomes Franchise Foundry CEO, Christian Faulconer. Paul and Christian will discuss various forms of Integrated Franchise Marketing and how IFM works within traditional marketing methods and processes. Through and in conjunction with a very wide variety of today’s unique, innovative tools and technology, including social media, IFM has proven very...

This week co-hosts Paul Segreto and Joel Libava (aka The Franchise King) discuss Social Media and how it's being used within franchising today. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and...

This week co-hosts Paul Segreto and Joel Libava (aka The franchise King) continue to discuss driving sales at the unit level and how the effort should be integrated with franchise support and training. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The...

This week on Franchise Today, co-hosts Paul Segreto and Joel Libava aka The Franchise King will be discussing various ways to drive sales at the unit level. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each w...

This week on Franchise Today, co-hosts Paul Segreto and Joel Libava, aka The Franchise King will be discussing today's franchise candidates and exciting franchise opportunities. Their opinion only! As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Fran...

This week on Franchise Today, co-hosts Paul Segreto and Joel Libava will discuss the current credit crunch, how it's affecting the franchise community, and some ideas about alternative financing. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franch...

Co-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." This week they will discuss Franchise Marketing and address it from both the franchisor and franchisee perspectives. As consumers continue to research online brands' products and services, and even franchise opportunities, the fran...

Co-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." Plans to officially rename the show have been finalized, and both Paul and Joel are proud to announce the new name as, the "Franchise Today Show." As most franchise professionals are aware, Paul and Joel both have extensive experie...

Co-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." Plans to officially rename the show have been finalized, and both Paul and Joel are proud to announce the new name as, the "Franchise Today Show." As most franchise professionals are aware, Paul and Joel both have extensive experie...