David Senra

Founders

Business EN ↓ 449 episodes

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is...

Author

David Senra

Category

Business

Podcast website

www.founderspodcast.com

Latest episode

Jul 10, 2026

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Episodes

My Conversation with Brad Jacobs 28.10.2025

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders.  So it is very important that you follow David Senra on ⁠Spotify⁠, ⁠Apple Podcasts⁠, ⁠YouTube⁠, or ⁠wherever you're listening to this so you don't miss future episodes⁠. Nothing is changing with Founders. I will never stop making...

#403 How Jensen Works 20.10.2025

This episode covers the insanely valuable company-building principles of Jensen Huang—and nothing else. I spent over 40 hours reading (and rereading) this book on Jensen and Nvidia written by Tae Kim I then spent several days editing down 30 pages of notes from the book. I deleted everything that was not How Jensen Works. List of ideas: 1. Professor Jensen 2. The Whiteboard 3. Complacency Kills 4....

My Conversation with Michael Dell 13.10.2025

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders.  So it is very important that you follow David Senra on Spotify, Apple Podcasts, YouTube, or wherever you're listening to this so you don't miss future episodes. Nothing is changing with Founders. I will never stop making Founder...

#402 Thomas Peterffy: The $80 Billion Founder Who Automates Everything 05.10.2025

I didn’t know who Thomas Peterffy was. I was shocked to learn that he is 81 years old, worth $80 billion dollars, and has built his $120 billion company, Interactive Brokers, into one of the most efficient companies in the world. I discovered Peterffy by reading this incredible profile about him. I couldn’t put it down. That’s what this episode is about. Episode sponsors: ⁠Ramp⁠⁠⁠⁠⁠⁠⁠ gives you ev...

My conversation with Daniel Ek: Founder of Spotify 28.09.2025

I started a new show so I can have long-form conversations with the greatest living founders. You can watch on Spotify, Apple Podcasts, YouTube, X, or the web.  The new show is on a separate feed so don't forget to follow David Senra so you don't miss future episodes. Nothing is changing with Founders. I will never stop making that podcast.  Thanks for the support!

#401 How Bill Gates Works 24.09.2025

This episode is about Bill Gates' obsessive drive and hardcore work ethic. Bill Gates had the rarest entrepreneurial talent—the ability to see the leverage point in a new industry, seize it with relentless intensity, and *will* Microsoft into one of the most successful companies in human history. To make this episode I read Bill's new autobiography, Source Code: My Beginnings, and pulled ideas and...

#400 The Stubborn Genius of James Dyson 12.09.2025

This episode covers the extreme perseverance and the stubborn genius of James Dyson. Dyson has a business philosophy which is very different from anything you might have encountered before. A philosophy which demands difference from what exists and retention of total control. For almost four decades, James Dyson has been building one of the most valuable privately-held companies in the world. A co...

#399 How Elon Works 25.08.2025

This episode covers the insanely valuable company-building principles of Elon Musk—and nothing else. I spent well over 60 hours reading (and rereading) the biography of Elon Musk written by Walter Isaacson. I then spent several days editing down 40 pages of notes from the book. I deleted everything that was not about How Elon Works. This episode focuses exclusively on the ideas Elon used to build...

#398 Steve Jobs In His Own Words (Make Something Wonderful) 14.08.2025

A curated collection of Steve’s speeches, interviews, and correspondence, Make Something Wonderful offers a window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and being pushed out of Apple, on his time with Pixar and NeXT, and on his return to the company that started it all. Read...

#397 Jiro Ono: Simplicity Is The Ultimate Advantage 04.08.2025

Jiro Ono is the greatest living sushi chef. He was kicked out his house when he was 9. He started working in a restaurant so he wouldn't have to sleep under a bridge. He never stopped. Over his 75 year career he rose to the very top of his profession. People travel from all over the world to eat at his restaurant. The meal costs $400 per person and lasts 15 minutes. This episode is what I learned...

#396 The Obsession of Enzo Ferrari 30.07.2025

I've read hundreds of thousands of words about Enzo Ferrari. For this episode I distilled down his most important ideas into 1 hour. Ferrari was truly one of history's greatest obsessives. Episode sponsors: ⁠⁠⁠Ramp⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by...

#395 How Geniuses and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport 22.07.2025

Those on the margins often come to control the center. That maxim ties together the three remarkable people profiled in this episode: Colin Chapman, known as “the mad scientist of F1”, did more to influence F1 design than any other person in history.  Bernie Ecclestone, known as “Supremo”, Bernie transformed Formula One from a disorganized, rag-tag, chaotic collection of racing teams, into the wor...

#394 An Orphan Who Built An Empire: Leonardo Del Vecchio and The Founding of Luxottica 13.07.2025

Your dad dies before you’re born. Your mom can’t afford to take care of you. You grow up without a family and in an institution. You learn a trade and start working full time at the age of 14. You work all day and go to school at night. You’re precise, meticulous, restless, and work circles around everyone. You’re promoted to run the factory at 18 but the thought of working for anyone else terrifi...

#393 The Marketing Genius of the Michelin Brothers 03.07.2025

Your family asks you to take over a failing factory in a remote part of France. This “family business” comes with a stack of unpaid bills, a small team of workers who haven’t been paid in months, and a banker refusing to extend any more credit. You cut every unprofitable product and go all in on making rubber tires. You have no experience and don’t know a single thing about rubber manufacturing. Y...

#392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire 23.06.2025

You take over the family pastry shop and transform it into one of the most valuable privately held businesses in the world. Your father dies young. Your uncle does too. Everyone is relying on you and this keeps you up at night. You insist on differentiation and refuse to make me too products. You obsess over quality. You run tens of thousands of experiments. The products you invent will sell succe...

#391 Jimmy Iovine 13.06.2025

You grow up in a rough neighborhood in Brooklyn. You drop out of college. Your dad is your best friend but you don’t want to work the docks like him. You’re determined to “do something special.” You get a job sweeping the floor at recording studio. You get fired—twice. You’ll do anything to work in the music business, including working on Easter Sunday. That’s how you meet John Lennon. This is the...

#390 Rare Steve Jobs Interview 04.06.2025

I've read this interview probably 10 times. It's that good. Steve Jobs was 29 when this interview was published, and with remarkable clarity of thought Steve explains the upcoming technological revolution, why the personal computer is the greatest tool humans have ever invented, how the computer compares to past inventions, why software needs to be simplified (You shouldn't have to read a novel to...

#389 The Founder of Jimmy Choo: Tamara Mellon 26.05.2025

When Tamara Mellon’s father lent her the seed money to start a high-end shoe company, he cautioned her: “Don’t let the accountants run your business.” Little did he know that over the next fifteen years, the struggle between “financial” and “creative” would become one of the central themes as Mellon’s business. Mellon grew Jimmy Choo into a billion dollar brand and her personal glamour made her an...

#388 Jeff Bezos's Shareholder Letters: All of Them! 15.05.2025

(I fixed the audio and uploaded a new episode!)  "To read Jeff Bezos’s shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written." That is the best description of Bezos's letters I have ever read. I just finished rereading these letters for the 4th or 5th time. With clear thinking and ferocious inte...

A conversation on focus and finding your life's work 09.05.2025

My friend Patrick O’Shaughnessy asked me to come to New York and record a conversation. Patrick had just finished listening to episode #383 "Todd Graves and his $10 Billion Chicken Finger Dream" and he believed there was an important conversation to have on focus and finding your life's work. This conversation was off-the-cuff and from the soul. I hope you find it useful.  If you'd prefer to watch...

#387 Jim Simons Built The World’s Greatest Money-Making Machine 01.05.2025

Jim Simons never took a single class on finance, wasn’t interested in business, and didn’t start trading full time until he was 40. The company he founded —  Renaissance Technologies — has made over $100 billion in profits. Starting out with the heretical belief that there was a hidden structure in financial markets, Jim decided to staff his “crazy hedge fund” with mathematicians, computer scienti...

#386 Akio Morita: Founder of Sony 22.04.2025

Akio Morita was a visionary entrepreneur and co-founder of Sony. Born as the first son and fifteenth-generation heir to a 300-year-old sake-brewing family in Japan, Akio eschewed the traditional path to forge his own legacy in electronics. In post-war Japan, Akio joined forces with Masaru Ibuka to found Sony. They started in a burned-out department store with limited resources—to build their first...

#385 Michael Dell 14.04.2025

This is one of the most extraordinary founder stories you will ever hear. Michael Dell started his company with $1000 when he was 19 years old. The revenues for the first 16 years of Dell look like this: 1984 $6M 1985 $33M 1986 $67M 1987 $159M 1988 $258M 1989 $388M 1990 $546M 1991 $890M 1992 $2B 1993 $2.9B 1994 $3.5B 1995 $5.3B 1996 $7.8B 1997 $12.3B 1998 $18.2B 1999 $25.3B Dell had been profitabl...

#384 Ken Griffin: Founder of Citadel and Citadel Securities 01.04.2025

Because of the podcast I get to meet a lot of super successful people. I'm always asking them "Who is the smartest person you know" and "Who do you think has the best business?". "Ken Griffin" is a very common answer. I've heard Ken described in two ways: "Winner" and "Killer".  For years I've come across interesting anecdotes about Ken. Like when he appears as a 19 year old kid in Ed Thorp's exce...

The Invisible Billionaire: Daniel Ludwig 23.03.2025

Daniel Ludwig was the richest man in the world and no one knew his name. I've read almost 400 biographies of history's greatest founders and this book is one of my all time favorites. Daniel Ludwig started his company at 19 and was working on it well into his 90s. He built a massive conglomerate of over 200 companies operating in more than 50 countries. Spending the time to learn how he did this i...

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