David Senra
Founders
Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is...
Author
David Senra
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
#149 The Big Rich (Oil Billionaires) 18.10.2020 1:10:59
What I learned from reading The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes by Bryan Burrough. ---- [3:12] There's truth behind legend. There really were poor Texas boys who discovered gushing oil wells and became overnight billionaires, patriarchs of squabbling families who owned private islands and colossal mansions and championship football teams, who slept with movie stars a...
#148 John D. Rockefeller (Autobiography) 11.10.2020 57:10
What I learned from Random Reminiscences of Men and Events by John D. Rockefeller. ---- [0:16] These incidents which come to my mind to speak of seemed vitally important to me when they happened, and they still stand out distinctly in my memory. [2:43] That sounds funny, making friends among the eminent dead, but if you go through life making friends with the eminent dead who had the right ideas...
#147 Sam Colt 05.10.2020 1:08:58
What I learned from reading Revolver: Sam Colt and the Six-Shooter That Changed America by Jim Rasenberger. ---- [0:01] Sam Colt embodied the America of his time. He was big brash, voracious, imaginative, and possessed extraordinary drive and energy. He was a classic disruptor who not only invented a world-changing product but produced it and sold it in world-changing ways. [1:59] He had solved o...
#146 Milton Hershey (Chocolate) 27.09.2020 49:12
What I learned from reading Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams by Michael D'Antonio. ---- [0:01] Perhaps the only thing about Milton Hershey that is absolutely certain is that he believed in progress. He was always moving. [2:51] This blew my mind. Only six universities held larger endowments. Which meant that the Milton Hershey School was richer...
#145 William Randolph Hearst 20.09.2020 1:05:36
What I learned from reading The Chief: The Life of William Randolph Hearst by David Nasaw. ---- [0:20] There has never been —nor, most likely, will there ever again be — a publisher like William Randolph Hearst. [0:26] Decades before synergy became a corporate cliche, Hearst put the concept into practice. His magazine editors were directed to buy only stories which could be rewritten into screenp...
#144 Ernest Shackleton 13.09.2020 55:13
What I learned from reading Endurance: Shackleton's Incredible Voyage by Alfred Lansing. ---- [0:58] All the men were struck, almost to the point of horror, by the way the ship behaved like a giant beast in its death agonies. [1:27] His name was Sir Ernest Shackleton, and the twenty-seven men he had watched so ingloriously leaving the stricken ship were the members of his Imperial Trans-Antarcti...
#143 Alfred Lee Loomis (the most interesting man you've never heard of) 06.09.2020 56:09
What I learned from reading Tuxedo Park : A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II by James Conant. ---- [0:01] Few men of Loomis’ prominence and achievement have gone to greater lengths to foil history. [0:17] Independently wealthy, iconoclastic, and aloof, Loomis did not conform to the conventional measure of a great scientist. He was too co...
#142 Teddy Roosevelt and J.P. Morgan 30.08.2020 51:23
What I learned from reading The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield. ---- [0:17] Morgan was the most influential of these businessmen. He wasn’t the richest but that didn’t matter; he was commanding in a way none could match. [0:38] Morgan had an aristocrat’s disdain for public sentiment and the conviction that his acti...
#141 Arnold Schwarzenegger (My Unbelievably True Life Story) 23.08.2020 1:03:15
What I learned from reading Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger. ---- I decided that the best course for independence was to mind my own business and make my own money. I never felt that I was good enough, strong enough, smart enough. He let me know that there was always room for improvement. A lot of sons would have been crippled by his demands, but instead, the...
#140 Bill Gates (the Making of the Microsoft Empire) 16.08.2020 55:00
What I learned from reading Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. ---- Microsoft had become the first software company to sell more than a billion dollars worth of software in a single year. Gates was the undisputed mastermind of that success, a brilliant technocrat, ruthless salesman, and manipulative businessman. Gates had slammed his f...
#139 J.P. Morgan 09.08.2020 1:08:15
What I learned from reading The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. [0:01] This book is about the rise, fall, and resurrection of an American banking empire—the House of Morgan. [1:56] What gave the House of Morgan its tantalizing mystery was its government links. Much like the Rothschilds it seemed insinuated into the power structure of ma...
#138 Alexander Graham Bell 02.08.2020 1:00:55
What I learned from reading Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bell by Charlotte Gray. ---- [0:01] I have my periods of restlessness when my brain is crowded with ideas tingling to my fingertips when I am excited and cannot stop for anybody. Let me alone, let me work as I like even if I have to sit up all night all night or even for two nights. When you s...
#137 P.T. Barnum 26.07.2020 1:02:36
What I learned from reading Barnum: An American Life by Robert Wilson. ---- [1:23] He is known today primarily for his connection to the circus, but that came only in the last quarter of his long life. Less well known is that he was also a best-selling author, an inspirational lecturer on temperance and on success in business, a real-estate developer, a builder, a banker, a state legislator, and...
#136 Estée Lauder 18.07.2020 44:31
What I learned from reading A Success Story by Estee Lauder. ---- You can probably reach out with comparative ease and touch a life of serenity and peace. You can wait for things to happen and not get too sad when they don’t. That’s fine for some but not for me. Serenity is pleasant, but it lacks the ecstasy of achievement. [0:10] I’ve always believed that if you stick to a thought and carefully a...
#135 Joseph Pulitzer (Politics & Media) 12.07.2020 1:07:14
What I learned from reading Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris. ---- [0:20] Joseph Pulitzer was the midwife to the birth of the modern mass media. Pulitzer’s lasting achievement was to transform American journalism into a medium of mass consumption and immense influence. [3:04] He was the pioneer of the modern media industry. [5:06] Teddy Roosevelt tried to...
#134 Edwin Land (Polaroid vs Kodak) 01.07.2020 1:18:07
What I learned from reading A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein. ---- [0:21] He died in 1991 with 535 patents to his credit, third in U.S. history. His honorary doctorate degrees, too numerous to list, come from the most distinguished academic institutions, including Harvard, Yale, and Columbia. He received virtually every distinction the scient...
#133 Edwin Land (Polaroid and The Man Who Invented It) 25.06.2020 54:34
What I learned from reading Land’s Polaroid: A Company and The Man Who Invented It by Peter C. Wensberg. ---- [1:14] He was revered to an extraordinary extent by most of the people who worked for him. [1:36] Land did not earn a college degree, yet he has received more medals and scientific honors than most living Americans. [3:36] Land's life seemed to be primarily a life of the mind. His gre...
#132 Edwin Land (Steve Jobs's Hero) 20.06.2020 1:01:38
What I learned from reading The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker. ---- [1:42] The word “problem” had completely departed from Edwin land's vocabulary to be replaced by the word “opportunity”. [2:01] What was it about this man and his company that allowed such confidence and seeming lack of concern with the traditional top priorities of American business? [2...
#131 Robert Friedland (Billionaire Miner) 14.06.2020 1:03:31
What I learned from reading The Big Score: Robert Friedland and The Voisey’s Bay Hustle by Jacquie McNish. ---- [0:04] Promoting a stock is like making a movie. You've got to have stars, props, and a good script. [2:22] He had learned that there was nothing that Robert Friedland could not sell. [2:50] This book is about how Robert Friedland accidentally discovers the largest nickel deposit in hi...
#130 Walter Chrysler 09.06.2020 1:08:09
What I learned from reading Life of an American Workman by Walter Chrysler. ---- [0:56]The kitchen fire was the only heat we knew in the winter. Often I had to scamper barefoot across a floor where snow had drifted through the cracks of badly fitting windows. [1:56] We never spent money on things we could get without spending. [3:10] This book was written about a year before he had a stroke and a...
#129 Felix Dennis (How to Get Rich) 04.06.2020 59:11
What I learned from reading How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets by Felix Dennis. ---- [0:01] How Felix started his first business with no money. [4:30] Human nature does not change. We are cooperative animals. Those who wish to start a company cannot expect a free ride, but they might be surprised at the number of people willing to help them to some degre...
#128 Henry Leland (Cadillac) 31.05.2020 1:09:55
What I learned from reading Master of Precision: Henry Leland by Ottilie Leland and Minnie Dubbs Millbrook. ---- [0:17] Henry Leland laid the foundation for the future of American industry. He had established manufacturing procedures never previously so effectively employed and took a position of leadership. In the next decades would be comparable in statute with, although quite different from, Wi...
#127 Larry Ellison (Oracle) 25.05.2020 59:14
What I learned from reading The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison by Mike Wilson ---- [1:06] You want to know what I think about Larry Ellison? Well, I suppose he had some private sort of greatness but he kept it to himself. He never gave himself away. He never gave anything away. He just left you a tip. He had a generous mind. I don’t suppose anybody...
#126: Larry Ellison (The Billionaire and the Mechanic) 20.05.2020 1:08:57
What I learned from reading The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the America’s Cup, Twice by Julian Guthrie. ---- [0:01] Larry Ellison to Steve Jobs: I’m talking about greatness, about taking a lever to the world and moving it. I’m not talking about moral perfection. I’m talking about people who changed the world the most...
#125 Charles Kettering (inventor, engineer, founder) 15.05.2020 1:11:26
What I learned from reading Professional Amateur: The Biography of Charles Franklin Kettering by Thomas Boyd ---- [3:06] If you had to summarize Charles Kettering this is the way you would do it: “As symbol of progress and the American way of life—as creator of ideas and builder of industries and employment—as inspirer of men to nobler thoughts and greater accomplishments—as foe of ignorance and d...
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