Tourism Industry Association of Ontario
Forward Motion
Welcome to Forward Motion , the official podcast of the Tourism Industry Association of Ontario (TIAO). This is your go-to destination for insightful conversations, expert perspectives, and inspiring stories that drive Ontario’s tourism industry forward. Each episode, Andrew Siegwart sits down with industry leaders, policymakers, business owners, and trailblazers who are shaping the future of tourism in Ontario. We’ll explore key trends, innovative strategies, and the challenges and opportunities facing our sector—from sustainability and workforce development to marketing, accessibility, and t...
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Episodes
Guelph's Vision: Innovation, Tourism, and Community Leadership with Mayor Cam Guthrie 24.07.2025 50:21
Andrew Siegwart interviews Mayor Cam Guthrie of Guelph, Ontario, exploring how the city is setting new standards for mid-sized urban centres. Mayor Guthrie shares his personal journey into municipal leadership and highlights Guelph’s reputation as a sustainability leader and economic innovator. The discussion covers the city’s diverse economy, including its strong agri-food and automotive sectors,...
Michelin Stars and Mega Venues: Shaping Ontario’s Tourism Future 10.07.2025 49:41
Nick Di Donato, President and CEO of Liberty Entertainment Group , joins Andrew Siegwart to reflect on his journey in the hospitality world. From earning Canada's very first Michelin star to putting Toronto on the global culinary map, Nick shares what it takes to stay at the top in an ever-changing industry. He opens up about the challenges of rising costs—especially with increased minimum wage—an...
The Traveler’s Pulse: Understanding Ontario’s Tourism Moment 26.06.2025 59:04
Andrew Siegwart explores the current state of tourism through a conversation with William Schatten and Alex Mazanik from Context Research Group. The researchers dive into traveler sentiments across Ontario, the United States, and Europe, revealing how geopolitical tensions, economic pressures, and changing consumer priorities are reshaping travel decisions. The duo revealed insights, conducted in...
Beyond the Gold: Kirkland Lake's Economic Renaissance 12.06.2025 47:48
Andrew Siegwart interviews Kirkland Lake Mayor Stacy Wight and Economic Development Director Dan Laverdure the town's transformative economic strategy. Kirkland Lake, a historic mining community of about 8,500 people, is reimagining its future by diversifying its economy and revitalizing tourism. The municipality is developing a five-year tourism plan that leverages its rich mining heritage, imple...
We Stand Together: Inside Destination Ontario’s Bold New Campaign 29.05.2025 47:49
Andrew Siegwart speaks with Lauchlan Rogers, Chief Marketing Officer at Destination Ontario , about his journey from academia to leading the province’s tourism marketing strategy. Rogers shares how his early studies in anthropology, human geography, and GIS led him into digital strategy roles and eventually to Destination Ontario, where he advanced from social media advisor to CMO. He reflects on...
Tobermory's Tourism Treasure: Ashley Salen's Blue Heron Adventures 15.05.2025 32:33
Andrew Siegwart sits down with Ashley Salem, operator of Blue Heron Cruises and co-owner of Sweetwater Bay in Tobermory, Ontario. Ashley shares her deep-rooted connection to the region, having spent summers in the area since childhood and working in tourism since 1999. Blue Heron Cruises offers glass-bottom boat tours, sunset cruises, and a new diving and snorkeling experience in the Fathom Five N...
Playcations and Partnerships: Inside Horseshoe Valley's Resort Strategy 01.05.2025 38:57
Sarah Tyler is the Marketing Manager at Horseshoe Valley Resort. She shares her love for travel from a young age, recalling creating Lego airports, to becoming a marketing professional, highlighting her background in communications and passion for hospitality. Horseshoe Valley Resort, founded in 1962, has evolved into a four-season destination offering skiing, mountain biking, golf, and live music...
Queer Commerce, Global Markets: Darrell Schuurman's Vision for Inclusive Business 17.04.2025 56:11
In this episode of Forward Motion, host Andrew Siegwart interviews Darrell Schuurman, CEO of the CGLCC (Canada's 2SLGBTQI+ Chamber of Commerce), exploring his journey from Alberta's tourism industry to leading a national organization supporting queer-owned businesses. Schuurman discusses the challenges facing the LGBTQI+ community amid recent anti-diversity movements in the US and Canada, highligh...
Personalized, Immersive, and Sustainable: The Evolution of Ontario’s Tourism Attractions! 03.04.2025 1:09:45
Troy Young, President and CEO of Attractions Ontario, shared his career journey, starting from his early days at Canada's Wonderland and evolving through various roles, including owning a local newspaper and serving on municipal council. He emphasized the importance of seizing opportunities and being introspective. Young discussed the evolving nature of attractions, highlighting trends like person...
Megan Knott: The All Encompassing DMO, Driving High Impact Economic Growth 20.03.2025 50:20
Megan Knott, CEO of Tourism Kingston, discusses the dynamic and resilient tourism industry, emphasizing the importance of community partnerships and the global reach of tourism. Kingston's unique brand, influenced by its history, nature, and cultural icons like The Tragically Hip, attracts 3 million visitors annually, contributing over $500 million to the economy. Knott highlights Kingston's diver...
Andrew Siegwart & Madison Simmons on the Ontario Election's Impact on Tourism 06.03.2025 57:57
This episode features Andrew Siegwart and Madison Simmons from the Tourism Industry Association of Ontario (TIAO) focused on the recent provincial election and the future of Ontario's tourism industry. Premier Doug Ford secured a third consecutive majority, with the election highlighting economic concerns and trade relations with the US as key priorities. TIAO launched a pre-election campaign call...
Victoria Clarke: Reimagining Tourism in Mississauga 05.03.2025 37:21
Victoria Clarke emphasizes the importance of seizing opportunities and being adaptable. She joined Visit Mississauga during the pandemic, seeing it as a chance to build a new destination marketing organization from scratch. Her approach focuses on innovative, bold marketing strategies that challenge traditional tourism boundaries. Key initiatives include events like the Jackalope Festival and APIC...
Introducing: Forward Motion 25.11.2024 1:04
Welcome to Forward Motion - a show emanating from the offices of the Tourism Industry Association of Ontario. The Tourism Industry Association of Ontario (TIAO) is recognized by government as the voice of tourism. We advocate the importance of tourism as an economic driver and job creator in order to serve the interests of Ontario's diverse tourism industry and business community. Join the Co...
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