For The Record

We are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa. In recent years, we've watched Aesthetic vendors take their businesses on the road with luxury RVs providing treatments in the middle of Times Square, to cadaver buses rolling up to confer...

This week we sit down with one of the most well-known, influential, and, at times, controversial figures of the Aesthetic industry, Josh Davis, BSN,RN or as we all know him, Tox Josh!  From his start in rural Tennessee to music, trauma nursing, and now Aesthetics, Josh has trail-blazed his own way from simple beginnings to superstar status. But things aren’t always what they seem. Behind that larg...

This week we’re sitting down with Tox Papi to talk all things male perspective, seizing every opportunity to learn, the power of networking, and staying humble along the way! @toxpapi also known as Christopher Cotto, MS, PA-C spent the last several years as a Physician Associate specializing in Emergency Medicine, but as the pandemic came to a close, he felt a calling to move into a new specialty,...

This week we take a closer look at the legal, clinical, technological and practical aspects of performing Good Faith Exams in a growing practice. In light of the recent tragedy in ourhome state of Texas, it was important for us to use For The Record to bring you a group who can provide guidance, solutions and watchouts for Practices who are wrangling the GFE beast. In Episode 72: Ask The Experts:...

This week we are headed to the Big Apple for a story about overcoming the odds, leading with innovation, finding your why, and building your empire your way in Episode 71: The American Dream Unleashed. We sit down with Lanna Cheuck, DO, FACS, a urologic surgeon turned aesthetic mastermind, to understand what it truly means to overcome incredible odds and turn rejection into redirection. Dr. Lanna...

In Episode 70: The View from 30,000 Feet , we sit down with Laura Crowley, Licensed Aesthetician, Founder & CEO of Laura Jeannette and Co.  Laura takes us through her successful transition from entrepreneurial Aesthetician to Practice Consultant propelled by her passion for skincare and her desire to help others capitalize on industry growth. Laura talks with us about how she made the leap fro...

In Episode 69: Hustle & Flow , we sit down with Fiona Tennant, MSN, FNP-BC, CANS, Founder & CEO of Nurse Fiona Med Spa in Framingham, MA. Fiona began her medical career as an LPN, then became an RN and spent more than a decade working in Pediatrics. It’s in Peds that she learned the critical thinking skills that would later help her build a successful practice and become a respected, in-de...

This week we sit down with entrepreneur, injector & device expert Dana Zeitler, PA-C for a closer look at how she’s built a successful Aesthetic practice with integrity, expertise and intention on Episode 68: Honesty at Work. Dana began her journey into Aesthetics in 2009 with a chance opportunity to get involved part-time providing laser hair removal services, and she never looked back! From...

We're taking you to the Exhibit Hall floor at Aesthetic Next 5.0 for Episode 67: Fast. Fierce. Female. We are joined by two powerhouse women each doing unique things to expand their brand and the brands of others but in very different ways. These two mini-episodes pack a punch, so while it’s not our traditional format, there’s plenty of valuable knowledge nuggets up for grabs! We sit down firs...

We've just returned from the exhilarating Aesthetic Next 5.0 conference, and we've got a special treat for you! In Episode 66, The Leadership Alchemist , we're honored to sit down with the dynamic Shakira Cabrera, MPAS, PA-C. She's not just an aesthetic expert; she's a transformational leader who's turning her Practice culture into a business triumph. Shakira embarked on her PA career back in 2006...

This week we welcome a new(er) face to the Aesthetic Industry but certainly not to the business brokerage landscape. Fernando Gonzalez spent nearly the last 20 years in high-end real-estate brokerage bringing buyers and sellers together on high-density luxury developments. He’s always approached the role of a broker as more of a trusted guide or partner, helping clients to achieve financial, emoti...

This may be our most fascinating podcast ever! We are joined by the Co-Founder of Rion, Inc., researcher and pioneer of regenerative medicine, and Cardiologist at the Mayo Clinic, Atta Behfar, MD, PhD. We're also joined by Saranya Wyles, MD, PhD, Assistant Professor of Dermatology, Program Director of Clinical Regenerative Medicine Education at Mayo Clinic and the Principle Investigator for Rion A...

This week we’re diving headfirst into all things digital marketing for E63: Black Belt Digital & Beyond with Rick O’Neill, FRSA. Rick has spent 22 years focused on digital marketing, the last 11 of which he’s been at the helm of award-winning, UK-based agency, LTF Digital exclusively serving the Aesthetic industry.  Rick and his team are entrusted to lead the marketing efforts not only for the...

Episode 62 is right on time to prepare for and #TakeFive at Aesthetic Next 5.0 coming up in only a few short weeks in Dallas, TX on September 7th-10th. In this episode, the AN Conference Director & FTR Host, Tiphany Hall, PhD, sits down with the Director of Vendor Relations, Vivienne Echendu, and Business Development Manager, Marcus Curtis. Together, Vivienne and Marcus are responsible for the...

We're kicking things off with a little  SPARKLE ! Join our first guest of the season,  Dani Sher, PA-C, Founder & Owner of Sparkle Aesthetics  for an in depth look at ultrasound practicality, entrepreneurship & attracting the right patients to your Practice! In the season opener,  From Stand-Up to Standout,  Dani takes us on a journey from early days in stand-up comedy to eventually findin...

Are you ready to be truly "competition-less" and build a sustainable brand that leads to increased revenue, less burnout, and carving out your niche in the Aesthetic Industry? If this answer is YES, this episode is going to give you the keys to unlocking the secrets of scale! It's the first step in a 4-part series focused on bringing the value of the Proprietary Aesthetic Method to y...

We end Season 3 talking about hustle, passion, courage, and leadership with industry icon, IG influencer, and successful entrepreneur, Shelby Miller, DNP, FNP-C. In The Leadership Manifesto, the RUMA Aesthetics & RUMA Academy Founder, CEO & Medical Director gives us an intimate look at everything from the childhood experiences that shaped her and the lessons she’s learned in business and i...

This week we take a 20+ year look at the past, present and future of injectable procedures with veteran injector & skincare expert, Kimmi Ragone, RN, BSN, CPSN. For the last 23 years, she’s been with Bucky Plastic Surgery, first as an OR Nurse assisting in facelifts and body procedures and over the last several years, she’s provided non-surgical treatments at one of four Bucky locations throughout...

Episode 58 is here, and it’s packed full of the information you need to build your digital presence and fully book your schedule. We sit down with Aesthetic Conversion Founder & CEO, Jared Rohrer, who specializes in helping aesthetic practices move patients from search to sale and everything in between!  Jared’s been in the aesthetic industry for several years. He’s worked with big names like...

This week we are combining the power of skincare & injectables to bring you the Best of BOTH Worlds with SkinRX founder and award-winning Aesthetician, Roxanne "Roxy" Drese, LE.  Roxy has been involved in entrepreneurship in some form her whole life. Her mother owned a spa, and she swore she'd never do it, but life had other plans. From her own skin struggles, she developed a passion for...

We’re back this week with an industry visionary who has spent the last 10 years leading marketing and training efforts in the Aesthetic Industry. After business school, Drew Fine spent 10 years at Eli Lilly honing his craft in Diabetes marketing before moving to Galderma, where in the course of his nearly 7 years there as VP of Marketing, he led multiple launches of new FDA approved products, play...

This we are shaking things up and breaking the model with guest Brandon Mullen, BSN, RN-BC. Brandon has reinvented the Practice Manager as we know it today. He's not sitting at a desk in the Practice 40+ hours a week. He's fractional, spending half of his time onsite at Aiyana Atelier in Virginia and the other half at home in Pennsylvania!  How does this work, one might ask? Brandon has been...

This week is like bootcamp for anyone and everyone who is trying to generate leads, increase revenue, and build a bigger practice. We have Diamond Accelerator Founder & CEO, Katlin Cauffman, in studio this week, and she's sharing some KEY information that you need to hear before you build your next offer or place that next paid ad. With years of experience marketing practices of all shapes and...

Episode 53 is a Texas-sized crash course on serial entrepreneurship, overcoming adversity, and the patient experience. We sit down with Fort Worth native Heather Finks, FNP-C, founder of House of Beauty and a veteran nurse injector. This is Heather’s THIRD entrepreneurial endeavor, starting her first business at age 21 despite all odds. Her childhood was less than picture perfect. She was raised b...

This week we are ditching the koolaid, poking the bear, and going unfiltered with industry pioneer 𝗦𝗰𝗼𝘁𝘁 𝗖𝗮𝗹𝗹𝗮𝗵𝗮𝗻, 𝗣𝗔-𝗖 in Epidode 52 𝙋𝙡𝙖𝙮𝙞𝙣𝙜 𝘿𝙚𝙫𝙞𝙡'𝙨 𝘼𝙙𝙫𝙤𝙘𝙖𝙩𝙚. Scott opened Dolce Vida Med Spa in 2010 after a career in heart surgery and a strategic move to plastic surgery. He saw the writing on the wall, and took a big leap to opening a med spa that has certainly paid off. Now, 4 practices later, h...