For The Daring Growth Seekers

Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations.  And I’ve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed what’s made the business such a success, from focusing on her service offering, a clear focus on h...

Today, we’ll take you step by step through Done By Nine’s exact CRM process of how we both market to, onboard and service new and existing clients using a CRM. By the end of this episode, you'll get an understanding and a look behind the scenes of how we automate tasks, keep track of our key marketing campaigns and social media and ensure our CRM helps us stay on track towards hitting our mar...

You’ve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object. It’s a content recipe for disaster. Today we'll share how we’ve built a clearer roadmap with our content distribution strategy so that it doesn’t feel disjointed and cluttered, plus allows us to create evergreen content that remains relev...

‘Threads’ has suddenly jumped on the scene (even quicker than Meta was anticipating), but is this simply another case of shiny object syndrome? Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon?  In today's podcast, we’ll look at how to determine what platforms your business should focus its marketing efforts on, along with a look into...

Are you confident about your understanding of data privacy and how it influences your business's marketing strategy?  It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, b you might be left scratching your head on what that means for your business and your strategy. Today’s podcast'll take you through the labyri...

Netflix, Starbucks, Amazon, and Airbnb have thrived during economic downturns, history tells us that downturns are not just about survival but can also be growth opportunities in certain areas of your strategy.  On today's podcast, we’ll learn from these companies and what history tells us about how to adapt our strategies alongside changing consumer behaviours. We’ll look at becoming custome...

You've been busy building a sandcastle at the beach. You've put in your heart and soul, along with countless hours of work into the sand castle only for one day to see the tide changes unexpectedly, washing away all that you've built.  That's exactly what could happen to your brand if you rely solely on a single-channel marketing strategy. What if your favoured platform pulls a...

Facebook has updated their ‘Five Ad Performance Pillars’ and have given updated advice on leveraging the platform's machine learning and automation to optimize your ad performance. From the latest trends in creative to the most influential audience targeting tactics, in today’s podcast, we’ll look at Facebook’s ‘Five performance pillars’ along with actionable advice on what’s working in our a...

Right now, understanding your competitor's strategies is more important than it has ever been. Today, we delve into the crucial elements of understanding your market positioning and influence through a competitor analysis.  We’ll explore some vital concepts, and I’ll offer a comprehensive insight into how we conduct a practical competitor analysis for your business or organisation. Links and...

As we all evolve, businesses need to refresh their image, keep up with trends, and ensure they continue to resonate with their audience.  But refreshing and rebranding your business isn't just a switch you flip overnight; it's a journey, a transformation that comes with challenges. On today's podcast, we'll pull back the curtain on our brand refresh process at Done By Nine, fro...

Fresh off the recent Google I/O conference, the marketing world is buzzing with the feature announcements of BARD, Google's latest AI innovation.    Today we’ll unravel the implications of AI's capabilities in search marketing and explain in simple terms how business owners and marketing teams can strategically navigate this AI-driven SEO revolution from what we know right now. Here are...

Google Analytics 4 - we’ve known about it for years. And since April 2022, Google warned us that 'Universal Analytics' was sunsetting in July 2023 - yes, THIS July.  However, it's being reported that 19 million websites haven’t yet made the switch.  This makes me think that a lot of marketers and business owners still don’t know how to use GA4, how it differs from its predecessor an...

Today we’ll take a sneak peek into your competitor's marketing playbook, discussing why knowing your competitors and market in detail is a core part of any marketing strategy. Plus, to gain an inside look at your competitors,  we’ll chat about one of the best ways of researching your competitor's best-performing content and ad campaigns. Links and resources: 🔗 Leave a review 🔗 All Blog...

At Done By Nine we’ve just hit the 3 year mark, so on today's podcast I wanted to share the top marketing tactics that, when aligned with my strategy, proved the most useful in marketing a marketing company! I’ll give you an understanding of what’s worked well for us and how you can implement similar marketing tactics to complement into your marketing strategy and help you in building your or...

Experience, Expertise, Authoritativeness, and Trustworthiness - these ingredients make up a local SEO (and marketing) Buffet and will supercharge your SEO efforts if you can nail them. In today’s podcast, we’ll feast on practical tips, examples, and our own insights into what E-E-A-T is and how it collerates to better rankings for your SEO strategy (and how to use E-E-A-T across all your marketing...

The quality of your Google Ad campaigns could be losing you money.  A study by WordStream found that the average small and medium-sized business in the U.S. wastes about 25% of their Google Ads budget on underperforming campaigns In today’s podcast,  we’ll look into the three factors used to calculate a campaign's Quality Score in Google Ads and how they impact overall campaign and account su...

Why are some businesses are able to convert their website visitors into loyal customers with ease, while you feel your website and content is struggling to make a sale?  Today we’re going to take a look at that secret sauce to turn curious prospects into raving fans, and it all starts with understanding your marketing funnel, and how it relates back to your marketing strategy. We'll take a di...

On this episode, we're joined by leading copywriter & brand strategy consultant Hayden Maskill who uncovers a brand archetype and explains how they form an integral part of your marketing strategy that you haven't yet considered. Hayden breaks down the definition of an 'archetype' and explains its relevance to marketing, shares how understanding archetypes can help business...

AI is powerful but can also get businesses and marketing teams into trouble. ChatGPT is now acing exams, able to change its personality and accepts visual inputs - and there are now calls for the development of AI projects to be slowed down by the likes of Elon Musk and Steve Wozniak.  So how could you be using AI BADLY, and what are some of the consequences?  We’ll look over some examples of how...

Your sales pipeline feels dry, you feel like your reach on your campaigns aren't as good as they used to be, it may be time to go back and assess your top-of-funnel marketing strategy. On today's marketing podcast, we’re going to take our foot off the accelerator, and step a step back by looking at your 'awareness strategy'. I’ll share ideas on how we build and use the data fro...

There’s one aspect of my own marketing strategy that I still believe helps my business grow faster than I could have imagined. In this episode, we discuss what it is, why it's worked so well for me, how we STILL use it in our business today and ideas on how you can implement it in your business as well. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Inst...

On this episode, I’ll give you an understanding of how you should approach your SEO strategy to give your website a better shot at ranking for relevant search terms. We aren't going to discuss any 'SEO hacks' - but more to educate on why it’s important and how you and your team should be tackling SEO as part of your marketing strategy. SEO is often made to sound more complicated tha...

There’s a feeling of economic instability, which may be driving your marketing budget down.  So with tighter budgets - how can you still be expected to drive growth for your organisation? The answer could be sitting with your existing customers. On today's episode, we'll break down how a marketing strategy can help with your customer retention and give ideas on how you can build a custom...

What’s your number one priority when it comes to your marketing strategy? If building your warm audience with ideal customers and clients and showing up to deliver them value doesn’t feature in your top priority list - then we need to talk. Today I’ll share the reasons why you need to be building and maintaining your warm audience, and som ideas on how to get started. Links and resources: 🔗 Leave...

AI is going to change the way we do business. But will it replace the role of marketers? Today we'll explore this, by looking at the best way marketing teams, entrepreneurs and business owners can adapt to the change by using AI tools like ChatGPT. Plus, I'll share some real examples of how I've been using AI in my business. Links and resources: 🔗 Leave a review 🔗 All Blogs &...