Neville Hobson and Shel Holtz

For Immediate Release Podcast

Business EN ↓ 2724 episodes

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

Author

Neville Hobson and Shel Holtz

Episodes

FIR #469: Is Internal Communication Failing? 22.06.2025 1:34:01

FIR #468: Reputations Are Facing New Threats 16.06.2025 24:43

Circle of Fellows #117: LIVE from IABC World Conference 2025 12.06.2025 59:14

FIR #467: Mary Meeker's 2025 AI Trends Report 05.06.2025 25:23

FIR #466: Still Hallucinating After All These Years 24.05.2025 1:43:59

COF #116: Moving to Teaching 24.05.2025 1:01:16

Eric Schwartzman on Bot Farms and Digital Deception 21.05.2025 42:24

In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, " Bot farms invade social media to hijack popular sentiment. " A consultant who specialises in SEO for financial services companies, Eric explains how coordinated networks of smartphones and AI-generated content are distorting public perception, ma...

FIR #465: The Trust-News-Video Podcast PR Trifecta 20.05.2025 26:14

FIR #464: Research Finds Disclosing Use of AI Erodes Trust 12.05.2025 17:36

FIR #463: Delivering Value with Generative AI's "Endless Right Answers" 07.05.2025 16:22

FIR #462: Cheaters Never Prosper (Unless They're Paid $5 Million for Their Tool) 27.04.2025 1:30:45

FIR #461: YouTube Trends Toward Virtual Influencers and AI-Generated Videos 24.04.2025 21:21

FIR Interview: Zora Artis on Bridging AI and Human Connection in Internal Communication 23.04.2025 36:21

Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection. In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, prompting a strategic transformation in the profession.

Circle of Fellows #115: Communicating Amidst the Rise of Misinformation and Disinformation 17.04.2025 1:00:58

FIR #460: The Return of Toxic Workplaces and the "Big Boss" Era 14.04.2025 21:46

AI Transforms Content from Passive to Engaging 09.04.2025 19:07

FIR #458: Preparing Managers to Manage Human-AI Hybrid Teams 03.04.2025 20:12

Circle of Fellows #114: Working with Data in Communication 28.03.2025 1:00:22

FIR #457: Communicating Tariff Impacts 28.03.2025 21:15

FIR #456: Does AI Put Communication Expertise At Risk? 22.03.2025 1:29:20

FIR #455: Traditional PR Is Dead (Again) 17.03.2025 20:19

Sam Michelson on How AI Search is Changing Reputation Management 12.03.2025 44:53

AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview , we're joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach to digital reputation management in a world where search is no longer just about Google.

FIR #454: When the Media Rewards Spectacle Over Substance 10.03.2025 18:13

FIR #453: Humor Us -- How Playful Teasing Strengths Brand Relationships 04.03.2025 14:31

FIR Interview: Steve Rubel on AI, Media Analytics, and the Future of PR 26.02.2025 40:30

In this FIR Interview, Steve joins Neville Hobson and Shel Holtz - for the fifth time in an FIR Interview - to discuss the role of AI in modern communication, how data-driven storytelling is transforming PR, and why agencies must adapt to survive in an AI-driven industry.