For Book Sake

Heather and Veronica debrief Heather's experience at a book signing event. What to look out for - what you should be doing - and how you can succeed at a similar networking event. A podcast from 1852 Media.

Heather and Veronica discuss how to - or how not to - use your personal political beliefs in your company's marketing. Using the latest drama from sticker company, Sticker Mule, as an anecdotal example, Heather and Veronica discuss what happened and how they could have done it differently. A podcast from 1852 Media.

Heather and Veronica discuss why having a newsletter as an author is absolutely vital. They go into detail as to the type of content, where you can host your newsletter and how you can leverage your newsletter for the most engagement and sales. A podcast from 1852 Media.

Heather and Veronica go live on tiktok, answer questions and chat about direct sales for authors, the industry as a whole, red flags, and more! 

Heather and Veronica use their legal knowledge to discuss - at length - the Crave lawsuit regarding alleged plagiarism. They attempt to break down the very extensive pleadings into a more understandable explanation as to who are the players, what is being alleged and what is currently happening in the suit. All opinions in this video are their own and are for entertainment, editorial and commentar...

Heather and Veronica discuss the newest controvery in romancelandia - the Booktok Baddies Retreat - as well as their opinions on booktok in general and the classification of romance books on that platform. #1852Media #Booktok #BooktokBaddiesRetreat #ForBookSakePodcast

Heather and Veronica discuss mitigation tactics on what to do when your new release doesn't perform how you hoped it would. A podcast from 1852 Media.

Heather and Veronica break down the latest RWA bankruptcy filings, shedding light on the financial state of the organization, as well as giving their opinions on the reasoning they gave for their filing.  A podcast from 1852 Media.

Heather and Veronica discuss censorship and the recent attacks on libraries in the United States and what can be done about it. #1852Media #Censorship #BookBanning #Libraries 

Heather and Veronica discuss the differences between trad and indie publishing as well as other interesting topics including censorship and societal labels.  A podcast from 1852 Media.

Heather and Veronica discuss the importance of understanding your target audience when marketing your book. If you have a great book, but are marketing to the wrong audience your sales are going to be less successful. Listen to the great suggestions they give on how to ensure you don't make big mistakes! A podcast from 1852 Media

Heather and Veronica discuss Readers Take Denver and the disaster that was the signing event of 2024. What were the problems, what can future event organizers watch out for to ensure it doesn't happen to them?  A podcast from 1852 Media.

Heather and Veronica discuss different ways to cross promote your work with other authors including anthologies and series collections. They also discuss the marketing efforts of Taylor Swift and how authors can learn from her genius and apply it to their own brands.  A podcast from 1852 Media.

Heather and Veronica discuss taking this time - around tax time! - to look at your expenses, look at your overhead and see if it is still working for you. It may be time to change it up! Discussing the business of being an author. A podcast from 1852 Media.

Heather and Veronica discuss the etiquette surrounding the book community. Should authors and readers be in each others' spaces? What happens when a reviewers writes a book? Find out how you should handle these potential pitfalls. A podcast from 1852 Media.

Heather and Veronica discuss what you should be doing at each level of your career and how you know when you reached the next level. A podcast from 1852 Media.

Heather and Veronica talk about how easy it can be to want to keep up with every other author and the new trends in publishing. Why it's not always necessary. And what you can do with your mindset to help you get there and also be happy where you are in your career. A podcast from 1852 Media.

Heather and Veronica discuss the most recent controversy and allegations in relation to audio narrator Joe Arden and Blue Nose Audio, and what authors can learn from it. What does a good audio contract look like? How can you identify behavior that isn't appropriate? And what should you do if it happens to you? A podcast from 1852 Media.

Heather and Veronica discuss all of the options for advertising your book! Find out what to do and what not to do when you're planning your advertising budget! A podcast from 1852 Media.

Heather and Veronica discuss upcoming book signings, what to look for as an author so you don't get scammed, the different types of signings that exist for the romance community, and most importantly....where you can sign up! A podcast from 1852 Media.

Heather and Veronica discuss the latest controversy with the Romance Writers of America (RWA). The pros of this organization - and this type of organization - as well as the cons of what has been happening.  A podcast from 1852 Media.

Heather and Veronica do a deep dive into the Daily Beast article that featured Cait Corrain, the author who found herself in a myriad of a mess after review bombing authors of color on Goodreads.  A podcast from 1852 Media.

Heather and Veronica discuss what is ethical v. legal in publishing and how skirting the line is frequent. Included in this episode is a discussion of sprayed edges, books being taken down by trolls and creating multiple tiktok accounts for promotion.  A podcast from 1852 Media.

Heather and Veronica give the breakdown of the average book being published professionally by an indie author. Interested in how much it's going to cost? It will vary! This episode will give you an idea of what to expect. A podcast from 1852 Media.

Heather and Veronica discuss the wild controversies in early 2024 in the book publishing world, why some trad authors need to learn that indie is not a bad word, and how you as an author can navigate this business. A podcast from 1852 Media.