Food Founders® Podcast

When Maile posted for design help on Craigslist, she never thought she’d get someone who could help her make sense of the finances, become her business partner and life partner. Canele Gourmet seemed busy and ‘successful’ on the outside, but after her new found business partner Percy looked at what was really going on inside the business, it became apparent to them both, the business wasn’t making...

Food Founder Andrée Werner & her cofounder launched their direct to consumer Mushroom Coffee Blend, Ryze at the beginning of 2020, not even knowing how much people would need what their product and their brand stands for. Health and mindfulness are at the heart of this company, two things consumers are looking for more and more. Hear how Ryze has bootstrapped their way into the growing mu...

Food Founders Andreas & Mike from Boreal Botanicals share how they’ve launched and grown their medicinal mushroom, sparkling beverage company. Born out of a love of everything fungi and looking for a replacement to alcohol, the two brought together their complimentary skills of food development and marketing to bring this brand to life. It took two years of building the brand and the busi...

In this solo episode I share my unconventional approach to year end reviews and future planning. For me, this includes really looking at what happened this past year to help me see just how far I’ve come and identify who I was being to hit the milestones I’ve been proud of and that have helped me grow. From here, I’m then able to see what I want to accomplish in the year to come in all areas of my...

Ladybird Provisions began between two friends and one great idea. Hear food founder Sarah Rious share how two female co-founders launched a new type of product to a category while being a mom or a mom in the making at that.  Check out Ladybird Provisions here https://www.ladybirdprovisions.com/ Build your food brand that sells here - www.foodbrandsthatsell.com Hosted on Acast. See acast.com/p...

Food Founders Natalia Bojanic from Form Nutrition shares how having strong values built into the business has allowed them to make an impact and grow. This plant based supplement company truly has their brand lead every aspect of their business including, being a certified B Corporation, giving back to causes they believe in, removing plastic from their products, using only the best ingredien...

Food Founder Renee Kaylor shares how she’s intentionally built her artisanal, handcrafted tea brand to align to her values and how by doing so, everything has become easier in her business. Renee opens up about how sales became easier and how she found more joy in what she was doing once she got clear about her brand and how to have that consistently show up in the world. Renee talks about ho...

People don’t buy products. They buy brands. In this episode I share with you my Food Brands That Sell™ Success Map so you can build a brand and not just a product. This is the formula I use to build brands that sell and in this solo episode I’m going to walk you through the 5 Pillars to having a Food Brand That Sell™. I also share with you my answer to when people reach out asking for me to l...

Food Founders Angela Millin & Mamma Millin not only make delicious treats you can enjoy completely guilt free, they also continuously make lemonade out of lemons. This mother and daughter team share how they manage running a business together, how 2020 has forced them to change how they go to market and how growing the brand became easier than ever with a refreshed lifestyle brand look. ...

For husband and wife team Tim & Sue Kraus from Mammoth Creameries they couldn’t imagine running a business with anyone other than your spouse. The two share how blind trust in eachother and in others has led them to work successfully together, bring on the right people to help them grow and push through even the most challenging times. What started as a kitchen recipe as a result of type 1 dia...

After finding herself overworked and overstressed, Food Founder Megan Riggs quit her ‘good on paper’ job to discover what she really wanted to do. What first led to a juice company eventually led to the creation of Crunchy Hydration, a line of function beverages to help calm and energize you, using ancient principles and adaptogen ingredients.  Megan shares how sharing her story and the missi...

Food Founder™ Renee Volchko shares how her regular life of adventure and healthy eating led to the birth of the idea for Super Salad Bar™. Numerous prototypes later, she went to market with something that is transforming the bar category.  Renee shares how she’s worked over the years to flex her creativity muscle to help her evaluate good ideas from not so great ones and what eventually led h...

In this solo episode I share 3 big reasons to focus on branding if you want to drive more sales for your business. Your brand will help you get on your dream retailers shelves and fly right off of them and this episode will show you how and why to do that. If you have a great product but have been going to market with JFN branding, tune in to see why branding is the solution to your sales problem....

Your product can do more than just feed people. It can inform people, bring people together and educate them about causes and give them hope. Hear Food Founder Melis from Ruya share how she’s using the power of coffee and chocolate to educate people about different cultures and inspire people to live the great American dream.  Build your food brand that sells here - www.foodbrandsthatsell.com...

Hear how Food Founder Chris from Hot Sauce for Everyone has managed growing slowly, steadily and thoughtfully with friends. Chris shares how the company has managed to gain loyal fans, build a look and feel people are drawn to and how they’ve been able to understand who their brand is and isn’t. Chris shares how a group of friends came together to build a food company where everyone can lean into...

Food Founder Matt from Matt & Steve’s shares how two young bartenders wanted to make a beloved Canadian drink even better. He shares how they went coast to coast showcasing to potential customers how their product was better than what they were currently using. The company has not only revolutionized the way consumers enjoy this Canadian classic drink, they’ve also continued to bring line exte...

When your product is bigger than you, it’s incredible what you can accomplish. Hear Food Founder Lisa of Kuli Kuli share how her desire to help a community in Africa led her to start Kuli Kuli. It wasn’t an overnight business. And it took her day job boss to push her out of the nest to go full time into the business. But now, it’s lining grocery store shelves and opening up the entire Moringa...

Ideas come from anywhere. In this case, it came from being stuck in an airport. Hear from Food Founder Alisa of Kindroot on how she saw the need for her Adaptogem product in the tired lozenge market. Alisa shares how her brand has been at the heart of her business and how that’s led to lifestyle retailers reaching out to her in an unsuspecting way to list the Kindroot products in their stores.&nbs...

Food Founder CBM is revolutionizing our food system through Kelp. Not only does this superfood do wonders for the body, it does wonders for the planet and those involved in the supply chain too. Hear how Akua used crowdfunding to not only finance their growth, but also create a loyal fan base of Kelpers. Creating a new category of food products isn’t easy, but it sure can be worth it, especially w...

This food founder story starts in a candy factory. Moves into an airstream and now is in every natural food store you know.  Food Founder Joel from Edward & Sons shares his 40+ year journey in the food industry. Joel shares what led to his decision to not manufacture products, but instead import and market them under a trusted family brand. In this podcast we talk about how to r...

Being a pastry chef and not having a business degree, the food part came easy. Finding mentors, learning from other food founders, taking time outside of the business, and some good old fashioned hustle DNA has helped the Empowered Cookie stay the course as they’ve grown the business.  Food Founder Natalia Barr shares the journey of what it’s been like to launch in the competitive better for...

The idea came in the midst of a marathon. 10 years later, the company has gone through numerous different names and product lines, always delivering on the idea of personalized nutrition  Food Founder Mark Yount of My Match shares the journey of how the company has had a number of different products over the years all to support the same big vision of personalized nutrition. Mark shares how b...

Food Founder Bella Hughes share how Shaka Tea has been able to grow their business, focus on sustainability and still offer a better for you, delicious and affordable beverage for all. Bella shares how she was able to bring the Hawaii native plant of mamaki to the masses through Shaka Tea and what the early stages of the company looked like. Before there was national distribution. Before there wer...

This solo episode shares Ainsley's BMS Approach to launching, growing and scaling food and beverage companies. Ainsley shares how this approach to running a food company is what many brands overlook and as a result, their businesses don't reach the heights they want. Success leaves clues and Ainsley points you to some of these clues in this final episode of Season 1 of the Food Founders Podcast. B...

Food Founder Chas Smith from SAP! Beverages shares how a family tradition of serving maple to the Vermont region eventually led them to being featured on Shark Tank and lining Whole Foods shelves. Hear this found founder story of how a family business grew and evolved over the years and how the company stayed tapped in to what consumer's wanted and needed. Check out SAP! Beverage https://sapvt.com...