Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands

Anna Sonnenberg,  Owner of  Sonnenberg Media, joins Katie  Mleziva  on the Real Food Brands Marketing Podcast to discuss email marketing strategy as part of your integrated marketing plan, and why email is certainly not dead. In This Episode:   Why email is an important part of your integrated marketing strategy   Why email is the perfect place to share your brand's story   How email can be used t...

Katie Mleziva, Host of the Real Food Brands Marketing Podcast offers three simple ways you can engage your team to help you build a strong brand.    In This Episode:   How your team plays a critical role in building your brand   The origin of the word "brand" and how it's still relevant today   Three steps to help your team "ride for the brand"   Define, document, and share your brand strategy   A...

Amy Zitelman, Co-Founder of Soom Foods, joins the Real Food Brands Marketing Podcast to discuss building awareness and trial of the tahini category in the US market.      In This Episode:   How Amy and her sisters started Soom Foods   How Soom built awareness for tahini, a relatively unknown product in the US market   Why it's important to have a diverse team with complimentary skill sets   How to...

Ryan Pintado-Vertner, Founder of Smoketown LLC, joins the Real Food Brands Marketing Podcast to discuss how solving problems for your customers fuels innovation.   In This Episode:   Why building an innovation pipeline is so crucial for food brands   How food businesses can build their own innovation pipelines   How to create empathy for your customers   How to balance short-term wins with longer...

Join host Katie Mleziva as she discusses the importance of taking a Brand Management approach to integrate your brand strategy into every aspect of your food business.     In This Episode:   Why it is important to be present and engage with your customers face to face   Defining the term "brand management"   How every aspect of your brand is tied together   Ways to align your business around your...

Carrie Arndt, Senior Research Executive at MMR Research Worldwide, joins the Real Food Brands Marketing Podcast to discuss ways good marketing research can help you stand out from the competition and connect with your ideal customers.   In This Episode:   Ways MMR Research Worldwide helps brands with qualitative and quantitative research   Types of research businesses can conduct when developing f...

Julie Pryor, Director, Emerging Brands at Food Marketing Institute, joins the Real Food Brands Marketing Podcast to discuss FMI Emerge and helping emerging food and beverage brands gain more shelf space.     In This Episode:   Why FMI Emerge was developed and how it can help emerging food and beverage brands   Common struggles and opportunities facing emerging brands   How FMI Emerge brings the in...

Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.       In This Episode:   Why a creative brief is a crucial extension of your brand strategy when it's time to implement your marketing plan   10 sections to include in your creative brief   Company background   Project purpose   Advertising objective   Ideal audience...

Episode  11: Brainstorming a  product or company  name can be hard work , but  having  a process to inspire you and  tie your efforts  back to  your  strategy  make your efforts  more efficient and effective .  In this solo episode,  Katie   explains how to develop a name that is both  creative  and  strategic.  In This Episode:   How working within parameters can improve creativity when brainstor...

Layne Booth, Owner and Operations Catalyst for Small Businesses at The Project Booth, joins the Real Food Brands Marketing Podcast to discuss profitably scaling your business and questions to ask when assessing new opportunities.   In This Episode:   Questions to ask when assessing new opportunities for your business   How will this affect your business on the backend?   How will this affect your...

Tera Johnson, Founder of teraswhey and the Food Finance Institute,  joins the Real Food Brands Marketing Podcast to discuss food financing and why a clear brand strategy is crucial when building your business and approaching investors.     In This Episode:   How Tera started Tera's Whey, now the #1 whey protein brand in the natural category and #4 overall   The importance of the company name and p...

Join host Katie Mleziva as she breaks down audience personas and gives practical steps to identifying your ideal customer.     In This Episode:   Where to begin when defining your target audience   Why you should not model your ideal customer only after yourself   How to validate your ideas and assumptions about your audience   Questions to answer when building your audience persona   How to ident...

Nancy and Bob Frame, Owners of Nancy Frame Design and the creative minds behind the Whole Foods 365 package designs, join the Real Food Brands Marketing Podcast to discuss what makes good food package design and common pitfalls to avoid.     In This Episode:   Why good packaging is a crucial part of building your food or beverage brand    How to communicate your brand values quickly through your p...

Katie outlines six key steps to building an integrated marketing plan for your food or beverage business, and gives examples to help you create or refine your own plan.   In This Episode: Why an integrated marketing plan is so important for your food or beverage company The main components of a food marketing plan Six steps to creating a successful marketing plan Strategies for overcoming marketin...

Allison Ball, Founder of Allison Ball Consulting, joins the Real Food Brands Marketing Podcast to discuss practical ways to land  meeting s with retail  buyers,  improve  your sales pitc h and how to follow up after.   In This Episode: Why it is crucial to have a clearly defined brand How to approach a retail buyer for a meeting Why you should never "swing by" to catch a buyer for an impromptu mee...

It's no secret Amazon is interested in the food business. Today we're talking about the impact of e-commerce on food distribution and how you can use Amazon to grow your business with Jennifer Ruscin, CEO of Jennifer Ruscin Enterprises.   In This Episode:  Why it's important to have a clearly defined brand  How a broker can help you approach marketing for e-commerce  Why you should be considering...

The annual Good Food Expo brings together thought leaders in the natural food industry. Join host Katie Mleziva as she shares key takeaways from successful brands, buyers, incubators and investors to support building a strong brand.   In This Episode Key takeaways from the following sessions at the 2018 Good Food Expo:    Incubators, Accelerators, and Shared Kitchens    The New Breed of Millennial...

When rooted in the Brand Strategy, your day-to-day marketing efforts bring your brand's purpose and plans to life in order to engage consumers, inform operational decisions and ultimately, achieve your business goals. When athletes prepare for a game, they do more than just spend time in the gym or on the field. Sure, they need to build up their bodies to compete, but they also spend a lot of time...

To say that food is important would be an obvious understatement. To say that eating the right kind of food is important is unfortunately still something that is less of a given to many people. With supermarkets and street sides loaded with options of unhealthy, unnatural, and frankly harmful options, it can be hard to rise above the noise. If you've started a natural food business, you have even...