Follow the Rabbit

From Trump's mastery of attention to fashion's new masculinity, exploring January's most thought-provoking cultural signals In this episode, Igor and Johannes kick off 2025 with a new monthly format exploring the media and cultural phenomena that captured their attention. They dive into two key topics that set the tone for the year ahead: First, they examine Chris Hayes and Ezra Klein&...

Welcome to the multiverse, where every present contains new futures In this special year-end episode of Follow the Rabbit, Igor and Johannes are joined by Simone Rebaudengo to explore new ways of thinking about futures and presents. As a creative director who "builds products and tools for a less boring future," Simone introduces his concept of the "future burrito" as an alternative to traditional...

Climate change isn't just transforming our cities - it's reshaping where and how we gather. In this special episode of Follow the Rabbit, we're joined by Juli Sikorska, a designer and researcher exploring how extreme heat is already reshaping our urban spaces. Through her work with the Urban Heat Studio, Juli reveals how climate adaptation isn't just about infrastructure - it's about reimagining h...

From podcast gems to critical essays, exploring how we maintain agency in an algorithm-driven world In this special year-end episode of Follow the Rabbit, Igor and Johannes share their favorite and most thought-provoking content from 2024. From podcasts and essays to interviews and cultural criticism, they explore works that have shaped their thinking about agency, algorithmic culture, and societa...

How did getting enough sleep transform from a sign of laziness to the ultimate luxury status symbol? In this episode of Follow the Rabbit, Igor and Johannes explore how sleep has evolved from being seen as a weakness in hustle culture to becoming a luxury status symbol. Through examining historical shifts, technological innovations, and cultural changes, they reveal how proper rest became a marker...

Weight loss drugs are reshaping everything from retail to relationships - here's how In this episode of Follow the Rabbit, Igor and Johannes are joined by Susan Cox-Smith to explore the far-reaching implications of GLP-1 medications beyond their medical applications. The conversation examines how these drugs are reshaping everything from retail and relationships to identity and social dynamics. Th...

This episode of Follow the Rabbit explores the emergence of GLP-1 drugs (particularly Ozempic) as a cultural phenomenon that sits at the intersection of medical innovation, luxury consumption, and social media influence. Igor and Johannes examine how these drugs, originally developed for diabetes management, have become status symbols in the weight loss industry, raising important questions about...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Throughout Season 3, we're exploring the emergence of health as luxury and how it's reshaping our understanding of both concepts in contemporary culture. In this conversation, we examine two contrasting manifestations of health as luxury that reveal fundamental shifts in how we think...

In this episode of Follow the Rabbit, we explore the fascinating world of Continuous Glucose Monitors (CGMs) and their evolution from medical devices to luxury wellness products. Starting with Oura's acquisition of Veri, Johannes and Igor unpack how CGMs have become status symbols in the wellness industry. They discuss the technology behind these devices, their intended medical purpose for diabete...

In this episode of Follow the Rabbit , we explore the cultural shift that’s made health the new luxury. We dive into how this trend shows up in pop culture and technology, starting with American Psycho and how Patrick Bateman’s obsessive grooming routine helped shape modern men’s health culture. We look at how luxury consumption changed after the 2008 financial crisis, leading to more subtle displ...

Welcome to the new season of  Follow the Rabbit . This time, we’re diving headfirst into the evolving world of health and wellness. As the landscape shifts, we believe we’re witnessing a fundamental change in how we think about health, healthcare, and well-being. Here’s what you can expect: 1. We’ll explore the idea of “health as luxury”—not just a fleeting trend but a long-term cultural transform...

In this season finale of Follow the Rabbit, we conclude our exploration of the re-emergence of third places with special guest Kyle Chayka, staff writer at The New Yorker and author of ‘Filter Worlds: How Algorithms Flattened Culture.’ This episode bridges the gap between the physical concept of third places and the digital world that increasingly shapes our experiences. Key points of discussion i...

This episode of Follow the Rabbit features Chris Palmieri, co-founder of AQ, a design product studio based in Tokyo and Paris. The episode focuses on exploring third places in Japan, particularly in Tokyo, where Chris has been living since 2001. Key points of the discussion include: Chris's observations on the evolution of third places in Tokyo, presented through a detailed map of various type...

This episode of “Follow the Rabbit” features the podcast's first guest, Kelly Pendergrast, a writer, researcher, and strategist based in Oakland, California. Kelly's expertise in technology, digital images, and material culture brings a fresh perspective to the ongoing discussion about third places. The main topic of discussion is the evolution of third places, comparing traditional concep...

In this episode, Johannes and Igor explore the concept of third places and their significance in travel. They discuss the emerging trend of pleasure in travel, the implications of revenge travel post-pandemic, and the rise of holistic tourism. The conversation delves into the importance of authenticity, community, and connection in travel experiences, as well as the impact of COVID-19 on travel tr...

Igor and Johannes discuss the concept of holistic approaches and the difference between positive and negative futures. They explore the example of a car-free city as a negative future and the importance of framing it in a positive way. They then shift their focus to the city of Karlsruhe in Germany, which has embraced holistic approaches and created third places that dissolve borders and provide o...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. In Season 1 we used Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. In Season 2 we go even deeper into the current re-emergence of the third-...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit explores the...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit explores the...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit explores mod...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit explores the...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit continues th...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit features Igo...

Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open. This episode of Follow the Rabbit provides an...