Focus Your Ads

In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign. 

In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the subject. 

Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads. 

In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few. 

In this episode, I am going to take you into a real world Performance Max build. This is going to be an Ecommerce Store, however it will apply to anyone trying to understand Performance Max. Obviously I can't show you what I am doing on an audio only podcast, however I explain the settings and run you through my decisions as we go through the build. Near the end I talk about some really impor...

Episode #10 - In this episode we are going to go over one of my favorite tools that I have found in Google Ads. This isn't something you need to buy, it's just a great way to look at the data directly in Google Ads. It's something that most people see everyday but don't even know it exists.  Want more help with your ads? Check out Focusyourads.com and get in contact with me tod...

Improving your Performance Max Campaign in Google Ads can be tricky. Sometimes you have a great campaign and you don't know what you can do to fix it so you either just leave it alone or you end up doing something drastic that causes the entire campaign to fail.  In this episode I go over some of the ways we can improve your Performance Max Campaign.  If you need extra help, feel free to reac...

Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance. In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the p...

In this episode of the Focus Your Ads podcast, we explore the fascinating world of AI and its impact on advertising. Despite some vocal challenges, our host teams up with some amazing AI technology, including ChatGPT and Descript, to discuss and demonstrate the power of AI in creating compelling content and improving advertising efforts. With the help of these cutting-edge tools, we dive into how...

#006 - In this Focus Your Ads Podcast episode, we dive into the world of negative keywords and how they can play a crucial role in optimizing your Google Ads performance. We explore the different match types, why using negative keywords is important, and provide actionable tips on how to apply them effectively. Whether you're a seasoned digital marketer or just starting out, this episode will...

#005 - In this episode, we're diving into the world of Google Ads Shopping Campaigns and exploring the best bidding strategies for boosting your ROI.  Google Shopping comes with a lot of different bidding strategies and understanding why you would use each is a critical step in learning Google Ads. Make sure you hit the subscribe button to join us in future episodes. 

#004 - Are you looking to get the most out of your Google Ads Shopping Strategy? In this podcast, learn how to maximize your return on investment with advanced Google Ads Shopping Strategies.  Learn how to gain control of your account without having to continually micro-manage it and fight with search terms. 

#001 - Welcome to the first episode of the Focus Your Ads podcast where we talk all about Google and Microsoft Ads. Our focus is on Ecommerce however we sprinkle in some service based business content as well.  If you want to learn more about my business, please take a look at Focusyourads.com.  I hope you enjoy our first episode as we dive into the big world of Google Ads. Lots more to come, so h...

#002 - In this episode we are going to dive into why Search Impression Share is important when running Google Ads. Not only do I go over the importance of this, I also go into some examples.   If you want to learn more about me or my business, please visit https://focusyourads.com.  Hope you enjoy the episode!

#003 - In this episode we walk through a real world optimization of a Google Ads account. I hide some details to protect my clients, however I wanted to give you a real world look at how I optimize my accounts. This is just a bit of a preview into the world of Google Ads optimization. If you would like to get in touch with me, please visit Focusyourads.com. I hope you enjoy the episode!