Focus and Flourish

Join our free, 2-day workshop on 21 & 22 January 2026: subscribepage.io/businessworkshopwaitlist If goal setting has ever left you feeling overwhelmed, behind, or unsure where to focus at the start of the new year - this episode is for you. This conversation has been months in the making, and we talk about something we genuinely wish had existed earlier in our photography careers. In this epis...

As the year comes to a close, we’re reflecting on what 2025 really taught us - not the highlight-reel moments, but the lessons that shaped our businesses and mindset. In this short and honest episode, we’re sharing the top three things we learned this year , plus one moment that stands out as a personal or professional win. We talk about the power of personal networks, how our pitching strategies...

This episode is a little different... As the year winds down, we’re inviting you into a feel-good conversation about what sparks joy, fuels creativity, and helps us truly switch off. We’re sharing our Christmas traditions, the small rituals that ground us, and the creative comfort habits that help us recharge after a busy year of client work. We talk a lot about food (of course) , festive traditio...

In this heartfelt and deeply honest conversation, we sit down with the incredible Rachel Korinek of Two Loves Studio to explore what it really looks like to evolve, grow and sustain a creative career over the long term. Rachel shares her journey through different seasons of business - including the pauses, pivots, identity shifts and reinventions that shaped her as both an artist and a business ow...

Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, persona...

A well structured proposal is what turns an inquiry into a signed client. In this episode, we’re breaking down exactly how to create photography proposals that are clear, professional and persuasive, without the jargon that leaves clients confused. We walk you through our entire proposal process: what we include, what we leave out, how we structure pricing and how our proposals have evolved over t...

Discovery calls don’t have to feel like a sales pitch or performance. In this episode, we’re breaking down exactly how we approach photography discovery calls so you can lead confident, grounded conversations that build trust, filter out misaligned clients, and help you book the projects you actually want. We’re sharing how we prepare, structure the call, guide the conversation, handle pricing que...

If your laptop is constantly full, your RAW files are scattered everywhere and Lightroom feels like chaos waiting to implode - this episode is your new best friend. Today we’re breaking down our full workflow and file-handling systems as professional food photographers , so you can finally get organised and stop second-guessing yours. And the best part? We each work totally differently and we diss...

What does it really take to thrive as a creative in today’s photography and content world? In this inspiring interview, we sit down with Sharon Grossman , industry veteran, agent-turned-producer and founder of Piccallo , a creative production company based in London. Sharon shares her decades of experience representing and producing for top photographers and filmmakers, offering a behind-the-scene...

Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish , we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business. We’ll walk you through how we plan our shoots, develop concepts, and create vis...

Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish , we’re walking you through our entire photography client workflow from first pitch to final delivery. We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients...

What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish , we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse , whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay. Sally opens up about her journey from discovering photography...

Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond. From creating a strong personal brand identity to connecting your conte...

AI is changing the way we create, work, and run our businesses. And as photographers, that can feel both exciting and overwhelming. In this episode of Focus & Flourish, we’re diving deep into how AI is already showing up in our photography businesses, from editing and pitching to content creation and idea generation. But we’re not stopping there. We’re asking the bigger questions too: Will AI...

We’re closing out Season 2 by sharing the biggest mistakes we’ve made in our food photography businesses (so you don’t have to). From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we’re laying it all out candidly and honestly. These are the things we wish we’d known earlier, and the hard-earned lessons that shaped how we work today. Expect real talk...

We’re pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping. In this episode, we’re sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in...

We’re firm believers that great photography is more about skill than kit . Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done. In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them. W...

Ever felt like walking away from it all? You’re not alone. In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast , we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around. We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the pow...

One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic. In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to commu...

Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense. In this episode, we explore how to shift that perspective. We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presenc...

We’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools. From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date. If you're ready to boost your revenue and build stronger, longer-las...

Today, we sit down with the incredibly talented Yessica Duque , a commercial food photographer known for her bold visuals, meticulous styling, and empowering presence in the industry. Yessica shares her journey into photography , the moments and mentors that shaped her path, and how she built a thriving business rooted in creativity . We dive into her shooting process, the importance of tethering...

In this episode, we uncover the ins and outs of restaurant photography - from how to break into the industry to pricing, workflows, contracts, gear, and more. We share real challenges we’ve faced, tips on pitching to the right clients, and what really happens behind the scenes during a restaurant shoot. Whether you're just starting out or looking to refine your process, this episode is packed...

In this open and honest conversation, Marta shares her path into food photography - from early childhood inspirations to leaving her corporate career and stepping into full-time photography, just one month before the 2020 pandemic changed the world. She opens up about her international journey from Poland to the UK and back, and how those experiences have shaped both her perspective and her busine...

In this candid and inspiring kickoff to Season 2, Linda shares her journey into the world of food photography - from what first sparked her interest to the people and resources that helped shape her business. She reflects on how her work and mindset have evolved, what’s changed since the early days, and the lessons she's learned along the way. A must-listen for anyone at any stage of their cre...