Yesenia Bocanegra

Focus and Bloom Podcast

Business EN ↓ 101 episodes

Your go-to space for video podcasting, mindful content creation, and entrepreneurial inspiration. Whether you're growing your brand, mastering the art of storytelling, or diving into digital marketing strategies, this podcast has you covered. Join host Yesenia Bocanegra as she shares actionable tips, interviews with industry experts, and creative insights to help you thrive in the fast-paced world of content creation and entrepreneurship. Discover how to leverage your brand and business with sustainable video and podcast strategies that truly make an impact. Tune in, level up, and let’s bloom

Be sure to visit the podcast's website and support the creator: www.focusandbloomstudios.com

Author

Yesenia Bocanegra

Category

Business

Latest episode

Mar 19, 2025

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Episodes

76 Increase your Video Podcast Engagement with Creative Segments 09.02.2024

One of the ways to add more engagement to your video podcast is by adding a variety of segments that flow well from one to the other with the goal of delivering the promise of the video. In this episode I share several ways to increase your podcast's engagement with creative segments. Getting ready to launch and need help? Checkout my Podcast Strategy Sessions Need help to stay consistent with you...

75 What do you need to start making videos? (and feel confident doing so) 02.02.2024

In this episode we talk about video marketing. What you need to know to plan a successful video brand shoot, and how to feel confident in front of the camera. Getting ready to launch and need help? Checkout my Podcast Strategy Sessions Need help to stay consistent with your podcast production? Checkout my Podcast Production Services Learn from me (Free resources)* Video Podcast Launch Guide Favori...

Mistakes to avoid... when starting a podcast 26.01.2024

Starting a podcast can be super fun and equally nerve-wracking because there's quite a bit of things that you need to figure out before you actually press record and publish that episode  In this episode, I’m sharing 10 beginner podcast mistakes that I want you to avoid as you get ready to launch your podcast  Getting ready to launch and need help? Checkout my Podcast Strategy Sessions N...

Unleashing The Power Of Youtube for Podcasts! 19.01.2024

In today's episode, I share with you some of the benefits of having a YouTube channel as a podcaster as well as several tips for getting started.  Getting ready to launch and need help? Checkout my Podcast Strategy Sessions Need help to stay consistent with your podcast production? Checkout my Podcast Production Services Learn from me (Free resources) Video Podcast Launch Guide...

72 Boost your brand's Visibility without Hosting your Own Podcast 12.01.2024

In this episode, we discuss various ways to leverage the power of podcasts without having your own show. Tune in to discover how you can establish your brand's authority and reach a wider audience through this popular medium. Getting ready to launch and need help? Checkout my Podcast Strategy Sessions Need help to stay consistent with your podcast production? Checkout my Podcast Production Service...

71 6 Mindfulness Habits to Gain Clarity and Boost Your Creativity in the New Year 05.01.2024

Practicing mindfulness may also help cultivate clarity and creativity in your video podcasting and content creation experience. Today we're talking about five mindful habits to bring into the new year for more clarity and creativity. Recommended episodes: Ep 55: MENTAL FITNESS FOR ENTREPRENEURS WITH SOCARY RODRÍGUEZ Getting ready to launch and need help? Checkout my Podcast Strategy Sessions Need...

70 Crafting Content During Business Pivots 15.12.2023

The tricky thing with pivoting is that there isn't an exact roadmap on how to do. So, what to do then? In today's episode, I talk about how to navigate creating content during a business pivot. MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. TOOLS and RESOURCES I USE IN MY BUSINESS https://www.focusandbloomstudios.com/toolsandre...

69 Reflect, Plan and Set the Stage for the Year Ahead 01.12.2023

Get ready for this reflection and planning session to help you wrap up the year and step into the new one with purpose and intention. Recommended episodes: Ep 30: Are you setting S.M.A.R.T.E.R. Goals? MY FAVORITE PHOTO AND VIDEO GEAR* https://kit.co/focusandbloom *I may receive a small commission from purchases made. TOOLS and RESOURCES I USE IN MY BUSINESS https://www.focusandbloomstudios.com/too...

68: The opportunities of Latine audiences, and creating bilingual content 17.11.2023

I recently had the pleasure of talking with Ana Xavier on The Podcast Space to talk about bilingual content creation, mindset and the podcast industry in Hispanic Markets. The power of bilingual content in podcasting is immense. Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podca...

066 What to do to Reignite Your Creative Spark and Navigate Podcast Burnout 03.11.2023

Sometimes you just need a break. Whether it is because you are proactively taking breaks for your physical and mental well being, other times you are forced to take a break due to illness, maybe you’re burnout, or maybe your no longer feeling that creative spark that initially moved you to start your podcast. I’m Yesenia a photographer turned video podcast and strategy coach and on today’s episode...

067 Creative Holiday Marketing Strategies with Enid Casablanca 03.11.2023

Holiday marketing isn't about changing your fonts to match the season. In episode 67 I'm joined by Brand Strategist for Small Businesses, Enid Casablanca from @rawmade who shares several creative strategies to help you market your business during the holiday while staying true to your brand's messaging. One of these strategies lives inside your email settings! This episode is packed with real...

065 How to Market Your Podcast on Instagram 04.10.2022

In this second part of a two-part series on how to market your podcast I talk about marketing your podcast on Instagram. MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral linkhttp://share.honeybook.com/yesenia529864 ShootProof http://...

064 Podcast Marketing Workflow 20.09.2022

Today’s video is part 1 of a 2 part series on how to market your podcast. In this video, I’ll be sharing the steps I take before I record an episode, to ensure that I have everything I need to promote the show and the episode itself. MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get Ho...

063 Podcast Launch Must Haves with Valery Colli 06.09.2022

In this episode, I'm joined by Valery from Podcast Planners. Valery shares her tips on what things to have when launching a podcast whether you are DIYing your production or thinking on becoming a podcast manager. Connect with Valery:Website: https://thepodcastplanners.com/Instagram: https://www.instagram.com/thepodcastplanners/ MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may r...

062 Which language should your podcast be in if you're bilingual? 09.08.2022

In this episode, I share my thought process to creating content for my podcast and YouTube channel in multiple languages. MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral linkhttp://share.honeybook.com/yesenia529864 ShootProof http:/...

061: Monetizing Your Podcast with a Small Audience 26.07.2022

In today's episode, I'm sharing 5 steps to take to monetize your podcast. I'm also sharing the two ways I've been monetizing my podcast even with a small audience!   MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for one year with my referral linkhttp://share.h...

060: Podcast Production Workflow from Start to Finish 12.07.2022

In this episode, I walk you through my video podcast production workflow from start to finish.  Download the Free Video Podcast Launch Guidehttps://focusandbloomstudios.com/resources/videpodcastlaunchguide   MY FAVORITE PHOTO AND VIDEO GEAR*https://kit.co/focusandbloom*I may receive a small commission from purchases made. MY FAVORITE BUSINESS RESOURCES Honey Book - Get HoneyBook for 20% off for on...

059: Audio vs Video for Podcasting 28.06.2022

Should you start an audio only podcast or should you go all with a video podcast format? Learn the pros and cons of both and stick around for my thoughts on both. THE PODCAST Checkout the Shownotes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes FREEBIE: Download my Free Video Marketing Gear List and Strategy Worksheet https://view.flodesk.com/pages/5f283696406ce8002664...

058: Land dream clients without getting burnt out with Ellyse Colson 14.06.2022

Business Coach Elise Colson, joins us on the podcast to share her take on how to land dream clients without getting burnt.  In this episode we discuss: Building The Dream Client Trifecta What are some early pitfalls you often see that can signal us that we need to review our systems and workflows? What does that 3 step phase process look like?  [Networking plan, Content creation plan, and Follow u...

057: Take Control of Your Career with Genesis Amaris Kemp 31.05.2022

What actions can we take when we know that we need to step outside our comfort zone and step into our best self and show our full potential? Genesis Amaris Kemp joins us in this episode to talk about how we can take control of our career. In this episode we discuss: Realizing the moment when something needs to be changed. Actions we can take to step outside our comfort zone       Checkout the Show...

056: Additional Streams of Income for Photographers with Aubrey Westlund 17.05.2022

In today's episode we dive into ways to create additional streams of income for photographers with guest Aubrey Westlund In this episode we discuss:00:00 Intro03:33 What is stock photography and how can you get started selling stock photography? 06:00 Finding Stock Photography Agencies10:21 How can stock make room for more creativity in your business?12:53 What can you do to simplify the process o...

055 Mental Fitness for Entrepreneurs with Socary Rodríguez 03.05.2022

Mental Fitness is he capability to handle life’s challenges with a more positive mindset and less stress. Socary Rodríguez, joins us in this episode to talk about positive intelligence for entrepreneurs, how to identify some of those ”saboteurs” so we can become our best self, and live our purpose.

054: 5 Ways to Amplify Your Brand’s Authority Through Podcasting 19.04.2022

In this episode, I walk you through five ways you can use podcasting to amplify your brands authority. Checkout the Show notes of The Focus & Bloom Podcast https://www.focusandbloomstudios.com/shownotes   Honey Book - Get HoneyBook for 20% off for one year with my referral link http://share.honeybook.com/yesenia529864   Let's Connect:Instagram: https://www.instagram.com/focusandbloomstudios/  Yout...

053: Chica Why Not?: Manifest a life that loves you back with Sandra Hinojosa Ludwig 05.04.2022

In today's episode I am joined by Sandra Hinojosa-Ludwig, author of "Chica Why Not?: How to Live with Intention and Manifest a Life That Loves You Back" Sandra talks about Creativity and Growth as part of the six steps to creating a life with intention. The six steps outlined in her book Chica, why not? will transform your life, as you learn to align with the Universe and its plans for you, and au...

052: How to Pivot Your Content Strategy 22.03.2022

If pivoting is on the horizon for your business, are you in the middle of a pivot? If you said yes to either of those, this episode is for you because we will be going over what to consider when  content marketing. You might be thinking about ways to communicate that to your audience, especially if you’ve already grown an audience.    Checkout the Full Show Notes at: https://focusandbloomstudios.c...

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