Focal Tangent: Perspectives That Shift

Do you ever wonder what branding photography is and what it can do for your business? In today’s episode, Nathalie talks about how personal brand photography helps a business grow. I’m sure you’ve heard the saying that a picture is worth a thousand words, and that’s especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your w...

Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients.   What customer engagement methods have the highest responses from consumers and how do we get started?  You’re about to find out in today’s episode with special guest Cheryl...

If you’ve ever struggled with knowing what to say on your website, sales page… and when you’re launching a new offering it just doesn’t sound right..., then this episode is for you!  Today with special guest Sara Vartanian, we’re going to unblock that writer’s block and gain insight on how you can launch and create copy that converts.   Sara Vartanian is a launch strategist and copywriter who crea...

When I dreamed of starting my own business, I imagined a store.  When I started my photography business, I operated out of my home studio, in my basement.  Yes, we transformed a portion of our house where families would come for photoshoots.  My home studio is now closed and I now do photoshoots on-location such as outdoors or at the client site, or rent studio photography studio space by hour/day...

One of my lessons learned when I started my business is that I needed to have a service agreement or contract in place to protect my business.  And not just any contract… I started off googling contracts on the internet and buying templates but I didn’t truly understand all the terms and conditions, the language… I would get questions from clients, some of the wording sounded scary, it didn’t cove...

Money, money, money… With every business, part of the measure of success is money…  Money isn’t everything but it’s very important to continue operating your business and whether or not your business will stay open Today I’m excited to welcome Jayne Dykstra, partner of Zetique, we’re going to talk about managing small business finances. Jayne has been working with small and medium sized businesses...

Being an entrepreneur…running your own business, growing a brand… is a huge undertaking, let's not sugar coat it… and you don’t have to do it alone.  Whether you're a solopreneur or have a team, there are sources of support and collaboration that are made possible through community.   Collaboration over competition is key to growth.  There is so much power in community and today we’re go...

When I get enough sleep, I am energized, my day is productive, I show up better, my mind is clear, and I make decisions with ease.  On the otherhand, when I don’t get enough sleep...my day feels sluggish… like I’m hungover, I don’t feel my best self.   Sleep hygiene is something I put high importance on for self care and it also has a positive impact on my business!  There’s soooo much to know abo...

What if you can manifest your greatest desires in business and life… what would that look like and feel like?.... And you’re probably wondering, HOW does one even get started with manifesting?  We’re going to dive into manifestation, what it is, how to do it… and the tools for coming home to harmony. About special guests Nadia and Jillian of Rise Wellness Collective: Hi! We are Nadia Yanuziello an...

As a leader there can be a lot of pressure… to have the answers, to know what to do in uncertain times.  Mindset is huge for helping to navigate unexpected terrain and today we’re going to chat about the new mindset needed to attract and retain top clients and employees post covid.  I’m so excited to welcome Lynn Thomas, CEO of Thomas Consulting specializes in client and employee retention.   Lynn...

In this week’s episode, I chat with Claudia Aronowitz who recently wrote an article on LinkedIn about Toxic Positivity that got over 6000 views.  This topic is relevant and one that I felt was essential to bring to the forefront.   To help with showing up authentically on social media and to release the need to feel that when we share our story it has to always be positive.   Toxic positivity is d...

 You’ve invested in your brand, thought of a name… the colours, the website domain… there’s time, heart, and passion that goes into it.  And it’s important to protect your brand because reality is, someone else can have the same thing too!  Even naming this podcast, I went through weeks of research to pick a name that I can protect, that is unique but also aligned to who I am.  Today we’re going t...

Your busy season is approaching… your heart beats faster, it feels as though there are less minutes in a day to get things done, to prepare, it’s showtime… but wait, you haven’t had a chance to connect with your partner or your family… "there will be time... when things get less busy…", by then there may be tears, frustration, yelling.   Does this feel familiar?   This is my storyline on...

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service.  How can you get them to stay a while longer?  How can you get them to BUY?  This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand ph...

Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence?  True story. I’m so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth… in business and in life.  This episode will truly shift your perspective. Tanya is the founder of RYSE; a business buil...

In this week’s episode, I chat with Kara Kennedy, Co-Founder of Little White Sneakers, all about building a brick and mortar business, pivoting during the pandemic, and creating exceptional marketing campaigns. With a background in small business marketing, Kara was inspired to start her own business. Aware of the volume of clothes her three kids went through and the negative impact on both her wa...

What does leadership mean to you and how do you embody it?  Perhaps you’re climbing the corporate ladder or have a small business that you’re trying to grow. Regardless of what it is, leadership is a key trait that we all desire and have within us. This week, I’m thrilled to chat with Christine LeLacheur, CEO of Cheurfire Consulting Inc., all about leading from within. Christine is a speaker, corp...

This week on the podcast I dive into the Five Keys to Building a Solid Brand Foundation. What is a brand?  A brand is what people say when you’re not in the room, it’s the EXPERIENCE  that people have when they interact with a brand - it has to do with feelings and emotions.   No matter what stage a brand is at, revisiting the FOUNDATIONS of the brand will ensure that it is authentic and continues...

What does scaling your business look like to you?  Where do you want your business to be in one year, three years, or even five years? In this week’s podcast, I’m so excited to chat with my friend Giovanna Aiello about how she scaled and grew her business by relaunching her service based business, Mindful Mommy and launching a brand new product, Mumdies. Gio’s mission is to put moms first. This is...

In this week’s episode, I sit down with Laura Niesslein, a nutritionist, registered massage therapist, yoga instructor, and the owner of Shey Wellness, a Toronto-based clinic.    Laura and I met a few years ago when I did branding photos for her business and I recently completed her Shey Method Nutrition and Wellness program.    She has over 12 years of experience in the health and wellness indust...

This week on the podcast, I chatted with Emily Edwards, a registered nurse and founder of The Good Birth Co., about birthing a business and growing a community. Emily is here to change the culture of perinatal care. The Good Birth Co. is an online space that provides full-spectrum pregnancy, birth, and postpartum support. She helps people create the birth experience they want or process the one th...

Have you ever wondered what brand management is, and how it can benefit your business? It’s so much more than brand colours and fonts, and this week on the podcast I sit down with Katherine Choi, an engineer turned Brand Manager at Nestle, to talk all about it.   Starting her career as a chemical engineer, she realized it wasn't her passion and went to pursue a career in marketing and busines...

In today’s show, I am so excited to talk about how to ignite your brand online using your personal brand photos. It may feel uncomfortable to post so many personal branding photos of yourself but today, I’m going to dive into the many ways that your brand photos can make an impact and help you grow your business. Before we begin, I want to take a step back and recap on what a personal brand is:  A...

In this week’s episode, I chat with Tania Moraes-Vas, founder of Warrior Life Creative Co.-- a full-service creative agency. Tania uses her zone of genius in writing, photography and content creation to help impact-driven and heart-inspired entrepreneurs focus on their zone of genius and leave the content to her.  She is also a creative partner and Editor-in-Chief at YGTMama Media Co and co-founde...

In this episode, I share with you my top tips for props to bring and consider for your upcoming brand photoshoot.   One of the questions I hear often as a photographer is “what do I do with my hands?” Posing is always a concern when you're having your photo taken and I'm here to help! As a photographer, I’m here to guide you and direct you as you're in these sessions.    You may be...