Focal Points with Dorie Howell

Sometimes the idea of adding products to our product line is simply overwhelming.  Especially when we are starting out and we want to add everything all at once.  If you are feeling anxious and overwhelmed at adding products and don't know where to start, you are in the right place.  In this episode Dorie goes through how she coaches her one on one clients how to add one statement product for thei...

In this episode Dorie breaks down five different education options that are available to us from one on one coaching, Free webinars and everything in between.  Learn some of the behind the scenes marketing tactics that are used to get you to buy and what she looks for in a course or instructor before she hits the purchase button. Want more help for this process?  Go to this link to download the fr...

Creating a clear and concise vision for your photography business is not as hard as it may seem.  But that doesn't mean it isn't important.  You are the visionary of your company.  Creating a vision that serves your business and your personal goals is key.  Join Dorie as she walks through, step by step on how to create a vision for your business that defines what you do, who you do it for, and wha...

Running a business requires us to make a lot of decisions every single day.  Some of those decisions are easy but many of them can be rather complex and difficult.  In this episode Dorie addresses four big decisions that every studio has to make at some point in their journey and shares some tips on how to make them with ease. Have you checked out nPhoto's complete set yet?  If not, be sure and cl...

All business owners have to learn how to deal with fear in their business. It is the one thing that can stop us from making progress and keep us from reaching our goals.  In this episode Dorie breaks down the physical and emotional effects of fear and gives some real life examples of how she has dealt with it in her business. Be sure and download the free guide that will help you recognize how fea...

Running a business without the support of friends and family is difficult.  Many of our "supporters" don't understand what it takes to start a business and many of the things we do in that process don't make sense to them.  In this podcast Dorie goes into how attitudes and feelings can change as our businesses start to grow and how we can navigate these tricky relationships so they don't derail wh...

Do you wonder why the message that you put out in your marketing materials is not attracting the clients you want?  In this episode Dorie dives into the four different types of people you need to address in all your marketing materials.  Most of us speak only to one type of person because that is what we are comfortable with.  By addressing the others, you will attract more people to your business...

In this very first episode of Focal Points, Dorie talks about how her view of her business and her processes changed during Covid.  How the changes she made in her studio as a result of the pandemic have created a more streamlined workflow.  The results being happier clients but more than that, an easier more efficient way of running her business. Get 75% off your first sample and discounts on cli...

Welcome to the Focal Points podcast! Are you a photographer who wants to create a more profitable business?  A business that compliments your life and allows you to do the things you love with the people you care about most?  If this is you, then you are in the right place.  My name is Dorie Howell and this podcast is brought to you by my good friends at nPhoto.   Just like your camera has many di...