Pascal Unger
focal podcast
Pivotal early lessons of today's best startups. Welcome to the focal podcast where we go deep with some of today's best founders and operators on ONE crucial lessons from their early days. This podcast is not the usual "highlight reel" startup podcast that goes one inch deep across 20+ topics. Rather, we ask the questions you’d ask if you were sitting across from them. No fluff, just the real, actionable insights you’d get if these founders were mentoring you 1on1.We cover topics including:- What worked and why.- Costly mistakes and how they fixed them.- Frameworks that truly made a difference...
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Episodes
Why Revenue Is the Only Signal That Matters | 100 Calls for 3 Design Partners | Why Asking for Advice Is a Trap | How to Build a Predictable Sales Machine from Nothing | Santiago Suarez Ordoñez, CEO & Co-founder of Momentum 02.06.2025 1:01:54
Most founders waste months validating ideas with pats on the back instead of credit cards. Our guest, Santiago Suárez Ordóñez reveals how he went from zero sales experience to closing over 100 customers by treating revenue—not compliments—as the only signal that matters. This episode breaks down the exact playbook for transitioning from "advice calls" to actual sales. Santiago Suárez Ordóñez is th...
The Growth Playbook from Ramp and Unify GTM: How to Run 100+ Experiments per Quarter | Why Velocity Beats Perfection | De-scoping for Faster Learning | Building Unify GTM to Transform Outbound with Austin Hughes 26.05.2025 55:18
Austin Hughes is the co-founder and CEO of Unify GTM, a platform powering warm outbound for growth, marketing and sales teams. Previously, Austin was an early growth leader at Ramp, where he helped scale from a few hundred to over 12,000 customers in just two years. Unify GTM has raised over $30 million from investors including OpenAI, Thrive Capital, and Emergence Capital, as well as founders fro...
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