Flow Rising

 Visualize How Your Customer Sees Your Company  Now, more than ever, even the tiniest of companies are online. That means customers are using visual cues and context to make decisions.   Our branding expert, Sabene Georges, shares some really great tips on what to consider when setting up, or redoing your brand.    She warns that a brand is more than a logo, "peo...

Create Raving Fans from Existing Interest   Once again our social media expert Amanda Mundo brings wonderful words of wisdom for how to get more out of your existing audience.    She shares, "So right now [your audience are] sitting in the audience, but then we want them to really become a raving fan, understand our brand, understand what we offer, and really get to know u...

Free Yourself From Admin Time   As business owners, definitely, those who sell services, it's easy to be overly nice. To give too much away for free or always be bending over to make things easier for potential clients.  Our productivity expert, Mary Gaul, advises that you create better boundaries for your time and energy.   When musing about protecting time she shares, "it's a...

Running a small business is exhilarating and challenging! There are always times when you feel you are well and truly stuck but are you? After 30 years of running small businesses, Stephen Krausse shares some tips on how to push yourself through the tough times. He shares,"I came up with kind of three scenarios where business owners get stuck. One is we get stuck on revenue generation, we get stuc...

You May Be Turning Away Customers   Our wonderful digital strategies expert, Sabene Georges, shares her wisdom about using a website as a strategic tool.  She tells us that, "Our websites need to serve the bottom line of our business in some way. And so what is it that you want people to do once they hit your website? That's part of your digital strategy. It's huge. And so you know, do y...

A Vision is Carried All the Way Down The Company Line   Crafting a vision statement can sometimes feel a bit odd when you are starting out.   Mike Woeckener continues his discussion of writing for the future of your business.  This week he shares how and why vision statements are so important.    Mike shares that, "the objective behind a vision statement is supposed t...

Writing Out What You Do, Helps You Sell What You Do No matter where you are in your business development journey, it's always a good idea to take a moment to write out exactly what and how you are planning on selling your services. In this episode I chat with Mike Woeckener about the ins and outs of writing a value proposition so it's effective for you and your clients. Mike explains that it can t...

No Matter How Many Chats Are Needed   High-pressure sales tactics are really not what potential clients are looking for, they want connection and authenticity.   People want to do business with other humans, and most importantly they want to feel they know and trust you.   While giving us her wisdom on the topic, our sales expert Alison Proffit shares, " a sales cycle does...

Power Up Your Social Media Strategy, Get A Scheduling Software!  Let's face it running a business by yourself is like being pulled in a thousand directions at once.    This week Amanda Mundo, our social media expert, shares her thoughts on adding third-party scheduling software to your own strategy.    Here's what she shares about the benefits, "[use] schedulers...

More Distractions Doesn't Mean Less Work   Summer brings fun and distraction to workdays.  As a business owner, it's important to find a way to maximize your work time so you can get more out of your playtime.    Mary Gaul, our productivity guru, shares her method for keeping focused even when stress is high. " if you find your brain just kind of spinning out of control, y...

Set-it Then Forget-it Instead   Does this sound familiar?  Each time you get the money you want to save, but the money is not there to save.  In this week's Budget Like a Boss session, our expert LeAndra Foster chats on the importance of including savings in your budget.   She shares that the best part about this is, "setting a budget up, it's front end work, and then it s...

Big or Small All Businesses Have One  Starting out in business is a challenge even if you have $1,000,000 to start.  Steve Krausse, our operations expert, shares how the money you start with is just that, a place to start.  In fact, he muses that if you say, " I've got a million dollars to build my company, or I've got $12 to build my company, it doesn't. Neither of those things mea...

Writing Out What You Do, Helps You Sell What You Do No matter where you are in your business development journey, it's always a good idea to take a moment to write out exactly what and how you are planning on selling your services.  In this episode I chat with Mike Woeckener about the ins and outs of writing a value proposition so it's effective for you and your clients. Mike explains that it...

Peel Back the Curtain   Alison Proffit, our sales expert, shares a little secret with us during a recent session.    What's her secret? Sales happen naturally when they come from an authentic place.   She shares that being authentic is easy, " it's just showing up. Showing up fully, not hiding the truth, peeling back the curtain, and sharing about your own challenges...

Don't Be Scared, It's Just Video! If Content is King, Video Queen   As a small business owner, any marketing that helps you stand out will draw a larger audience. One way to get in front of your potential clients is through videos.   Our social media expert, Amanda Mundo, shares her thoughts on how to use video to enhance your strategies. She shares it can be scary to start, "Becaus...

It's really a minefield, not a path!  Let's be honest, starting a business is a heck of a rewarding and amazing adventure!    So much so that Stephen Krausse, our resident ownership guru, has decided to do it for a 4th (or maybe 5th) time.   Steve shares his journey and struggles with changing businesses.  In fact, when musing about the importance of taking actio...

Is Your Relationship with Money Affecting Business?   Alison Proffit, our soulful sales expert, knows that to make sales the mind must first be in a positive place, and yet when it comes to money so many people are just stuck in the past.   Sharing her thoughts on how the past shows up today, Alison has this to say, "no matter what your money was growing up, whether it's povert...

Same People, Different Approach  Having a captive audience in business is priceless. So, what if you can get more from the audience you already have?  In a recent session, Amanda Mundo discusses a great way to put yourself in front of more of your existing audience. She shares,  "One thing that a lot of entrepreneurs or business owners don't realize is that they have two or three di...

Keep More of What's Already Yours.   Having a budget is great, did you know it can show you hidden cash?  LeAndra Foster, our resident cash flow expert, chats about a few simple steps you can take to get more cash back into your pocket, TODAY!  One piece of advice from LeAndra about pre-paying debt, don't!    She shares"If you're pre-paying on your mortgage, I actuall...

Turn Off The Noise so You Can Tune Into Inspiration It is easy to get believe that you are being inspired when you scroll through your social media feed or tune out watching TV. Yet the truth is that all you are really doing is making excuses to not be inspired.  Then you go to write inspiring content for your audience and find yourself empty of ideas!   In this episode I chat with conte...

Remember...Be Yourself !   Social media may seem like another place for passive marketing that's not really personal.  It seems that when it comes to business it's best to just post what you're selling consistently and move on.   However...  Amanda Mundo, the social media expert, shares that type of thinking may be holding you back.   As she points out, "I couldn...

How do you feel about sales?   Like it or not sales is an art as much as it is a science. Like all great artists getting in touch with feelings is a necessary part of producing amazing art.   When it comes to sales the science is easy. There are tasks you can learn and many a method to utilize for success.   However,  as Alison Proffit points out,  "First, get yo...

The Power of Looking Backward    Everyone has a morning routine, but not all routines are created equal. So, why not start by thinking outside the box?    One way to do this might be by looking at the day in a whole new way try asking   If this day were repeated what would I do?  Mary Gaul, the queen of productivity, shares her thoughts  "you have to do...

Automate Everything   People think they have to keep making and fixing a budget, but putting it's a one-time time thing.  Spending money is really more of a habit that most will admit.   LeAndra Foster, our resident cash flow expert, shares her thoughts saying, "like I said we're creatures of habit, we're pretty much going to spend the same way from month to month. Automating a...

When stuck or facing an unknown in your business, start by getting it all out of your head. (Go ahead...) See, it doesn't take long once it's actually on paper.    Here's what Stephen Krausse, the FLOW operations expert,  says about breaking down the big scary issues into smaller bite-sized chunks so you can just get working.    "I always say, there's no problem...