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As we wave goodbye to 2022, we wanted to reflect on some of our favorite episodes throughout the year. From barbers and animators to cannabis bakers and vegans, we ALWAYS keep it fresh here on Florida's Fresh Mix Podcast. Check out the links in the show notes to listen to some of our most memorable conversations of 2022. Thank you to all our Fresh Mixers for listening. We hope you have a wonderful...

North Miami Brewfest 2022 is in the books! This event, hosted by the Chaplin School of Hospitality and Tourism at Florida International University's Biscayne Bay campus, is now in it's 10th year. And if you didn't go, you missed a fantastic event. A ton of great beer, lots of incredible food, awesome seminars, and even a 360-degree camera I didn't try. Before the event started, we set up some spac...

It's amazing exactly how varied malt can really be. It's almost the unsung flavor workhorse of the brewing experience, and I never feel it gets the love it deserves. Enter Riverbend Malt House in Asheville, NC. Riverbend has been producing fantastic standard and custom malt blends for brewers for years. To give us the details, we spoke to Florida Territory Sales Manager, Tyler Adams. Tyler's job i...

Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show's production and...

What do consumers in 2022 value? Good quality products and services at an affordable price? Sure. But how about ethics or community service? Well, today's guest explains how brands can expand their target audience by concentrating on the things that really matter. Edwin Muhammad is the Founder of Brainwash Media, an innovation agency that's committed to empowering people through social impact. His...

I am a big fan of regional ale trails–especially when they have the support of local tourism boards. The Treasure Coast Wine and Ale Trail is one such example, and is fully supported by Indian River, Martin, and St. Lucie counties. That support extends to the Treasure Coast Wine and Ale Trail Festival coming up on Nov. 19th. It will be on the grounds of Trail founder, Summer Crush Winery, located...

Technology in Central Florida is popping up everywhere! In this episode, we spoke to Orlando Tech News Founder Marco Santana about tons of tech headlines. He told us what he thinks of the Metaverse, video games, Augmented Reality, and AI. This conversation was incredibly fun, and we'll likely hear Marco again in the near future since we invited him to join us on an upcoming Tech News Talk. If you'...

Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social m...

One of our absolute favorite beer festivals is back this Saturday, November 12th! We are heading back to the North Miami Brewfest, hosted by the Chaplin School of Hospitality and Tourism Management at Florida International University. As this event grows, even more of the Chaplin School is participating! Today in Part 1, we are welcoming Dr. Michael Cheng, Dean of the Chaplin School, back to the p...

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the...

There's so much going on in tech every day, so we wanted to touch on some of the top stories that may impact you! We're discussing ALL the things like Apple launching new products, Meta and its"metaverse" push, Netflix changing the way people access the platform, and Twitter going fully private as of Nov. 8th. We'll give our take on all of it for your listening pleasure! Hosts:  Craig Brooks (CEO)...

I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast's website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to tak...

We've featured quite a few personal friends of Gerard's before, but today's guest is Gerard's BESTIE! Josh Powe is the Co-Founder and Executive Chairman of LinkIt!, a platform that collects and uses students' data to enhance academic achievement. He's also the Founder of Pubbly, which is a company that produces digitally interactive children's books. Josh talks about how the flaws of the FCAT (rem...

You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I'll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast's web presence should includ...

Florida's Craft Beer industry began on Feb. 15th, 1897 with the opening of the Florida Brewery in Ybor City, Tampa. Until its closure in the 1960s, the Florida Brewery supplied beer, namely La Tropical, to the vibrant Ybor community. After the building fell into ruin, it was obtained by and is now the home of the law firm, Swope Rodante. We spoke to Dale Swope, half of Swope Rodante, about his bac...

David and Clarity Creative's own Mike Thomas sit down with JLo from Jalapeño Digital to discuss all things Pay-Per-Click (PPC). Jennifer gives us the inside story on why PPC can work for pretty much everyone (yup, everyone), what it was like running Google Ads for Google, and her love of puns. David and Mike also discuss the news that maybe, just maybe, we will finally get some relief from all of...

Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your ke...

Spirituality can look different for everyone. Whether you're involved with organized religion or you look to the stars, we all can be somewhat spiritually curious from time to time. Our guest today has pondered the spiritual realms all her life. Dr. Sandra Marie is the Founder of Wild Soul Gatherings and the host of Happy Hour for the Spiritually Curious podcast. She tells Gerard about her experie...

We are (or were) live at Oktoberfest at the American German Club of the Palm Beaches! Decades long, this event is as popular as ever featuring authentic German beers, food, shopping, rides for the kids, and so much more. We started back with our friend Jay Vollstedt as he gave us a fantastic tour of the American German Club's richly detailed clubhouse. We also talked about how this year's Oktoberf...

I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T's and dot your I's with some due diligen...

Prost! It's October, so it's Oktoberfest time! And while your local brewery is almost contractually obligated to celebrate with some excellent German-style beers, Oktoberfest is so much more than that. To get the info, we spoke with Jay Vollstedt, Member Committee Chair of the American-German Club of the Palm Beaches. The club has been in existence since the late 60's, and has hosted their own aut...

In this VERY special episode, David and Craig talk all things AI (artificial intelligence) with a true wunderkind, Kye Gomez. At just 18 years old, Kye has been coding for nearly a decade, and he's built, through countless hours of work, Athena -- a fully-functional business assistant. The conversation was ripe with AI tech from a philosophical standpoint to where the industry may go in a few year...

For my next Podcasting 102 topic, let's work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have...

For the 40th episode of Florida's Fresh Mix Podcast, Gerard spoke with THREE incredible guests! We're excited to welcome the United States of America's Miss Florida winners. Yep, that's right, we have three pageant queens on today's show. Miss Tiffany Chavez, Ms. Jasmine Johnson, and Mrs. Vida Hargrett tell Gerard how the three different pageants work, what life is like with their crowns, and thei...

For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in mind when deciding on how detailed to go in your c...