IPG Media Lab

Floor 9

Technology EN ↓ 178 episodes

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.

Author

IPG Media Lab

Episodes

Episode 3 - Camera As Input 19.10.2017 29:56

Overview: Welcome to Floor 9! This week we dive into the trend Camera as Input. Building off last week's episode we discuss the importance of the smartphone’s camera. From AR and selfie culture to defining the next iteration of the branded asset pack, cameras have had a greater impact than one might think. But to what extent? Download and listen to find out! What We Covered: Brief definition of th...

Episode 2 - Advanced Interfaces 06.10.2017 24:46

Welcome to Floor 9! This week we talk about one of our 2017 Outlook trends, Advanced Interfaces. These Advanced Interfaces offer new types of inputs and outputs, dramatically diversifying the user experience as well as the kinds of data we create. But what does all this mean? Give us a listen and find out. Download and listen now! Hosted on Acast. See acast.com/privacy for more information.

Episode 1: 2017 Apple iPhone Launch Event 17.09.2017 31:35

Welcome to Floor9! This week we talk about all the new iPhones and everything else Apple announced at their 2017 iPhone Launch Event. Hosted on Acast. See acast.com/privacy for more information.